What B4BUSINESS LTD does

B4BUSINESS LTD, operating commercially as "b4business," is the UK-named holding around a French-registered online subscription management service run by legal entity LBI, SASU (RCS 829 645 803, Dijon, France). Founded in 2017, the company runs a self-serve web platform at b4business.net that enables individual consumers to locate, review, and manage recurring payments they have made on affiliated partner websites. Users can search their transactions using three methods: a partial credit-card search requiring only the first six and last four digits, a credential-based search using login details from partner sites, and an email-based simplified search. Once a transaction is identified, users can cancel automatic renewals, unsubscribe from services, or delete their accounts on partner sites.

The underlying technology is a web-based platform secured with SSL 128-bit encryption and operated under a GDPR-compliant framework, with transaction data retained for one month. The platform is available in five languages (English, French, Spanish, Italian, and Portuguese) and is accessible globally, with explicit service presence documented in France, the United States, Italy, Spain, Portugal, and Brazil. Customer support is provided via email and a US toll-free phone number. The go-to-market is product-led growth: users self-register and self-serve without sales involvement, and discovery appears to depend on organic search and word-of-mouth.

The business model is opaque from public sources. The Terms of Service reference an "online subscription management service" but do not disclose pricing, fees, or tiers, and no monetisation mechanics (subscription, transaction fee, affiliate commission, advertising) are publicly described. No external funding rounds, investor names, headcount, or management team are disclosed. The company holds no published patents, awards, partnerships, or third-party integrations. A mobile app appears to be available in app stores, extending the web product to mobile channels.

Name

B4BUSINESS LTD

Legal name

LBI, SASU

Website

https://b4business.net

Company type

Private

Founded year

2017

Operating status

Operating

Short description

B4BUSINESS LTD operates the b4business.net platform, a self-serve web service that helps individual consumers find, track, and cancel recurring subscription payments made on affiliated partner websites. The service supports credit-card-based, credential-based, and email-based transaction search in five languages across Europe, the Americas, and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Management Service: Online subscription management service that allows users to identify and manage payments made on websites. Users can search transactions, cancel automatic renewals, and unsubscribe from services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

B4business operates a web-based subscription management platform that lets individual users search for transactions they have made on partner websites by partial credit card number (first 6 and last 4 digits), login credentials, or email, and then cancel automatic renewals or unsubscribe from those websites. The service is delivered via a self-serve portal at b4business.net, secured with SSL 128-bit encryption, and is offered in five languages.

Product overview

B4business is a single, unified online subscription management platform. The core product enables users to identify and manage payments made on affiliated websites by searching via credit card details, login credentials, or email. Key features include canceling automatic subscription renewals and unsubscribing from websites. The platform is operated by LBI SASU, a French company registered in Dijon, and supports multiple languages (English, French, Spanish, Italian, Portuguese).

Differentiator

Problem solved

Functional benefit

Products and services

• B4business subscription management platform Web-based self-serve platform that lets individual consumers search for transactions made on partner websites using partial credit card number (first 6 and last 4 digits), login credentials, or registered email, then cancel automatic renewals, unsubscribe, or delete associated accounts. Targets individual consumers with online card-based subscriptions and is available in English, French, Spanish, Italian, and Portuguese with SSL 128-bit encryption.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bobby (Subby): Mobile-first subscription tracker that helps users monitor recurring payments and upcoming charges. Directly comparable consumer subscription management use case.
• Prism Money: Bill and subscription payment aggregator. Comparable in helping consumers centralize and manage recurring payment obligations in one place.
• Emma: UK-based personal finance app with strong subscription tracking and cancellation functionality. Closest geographic and product peer for a UK-domiciled subscription management platform.
• Charlie: AI-driven subscription manager that finds, tracks, and cancels unwanted subscriptions. Same core workflow as B4business with an AI overlay.
• Rocket Money: US-based subscription management and cancellation service (formerly Truebill). Directly comparable: helps consumers identify, manage, and cancel recurring subscriptions and bills.
• Trim: Personal finance assistant offering subscription cancellation and bill negotiation. Comparable consumer-facing flow for finding and cancelling recurring payments.

Broad incumbents

• Mint (Intuit): Long-standing personal finance aggregator (now Credit Karma) that includes subscription tracking within a much broader budgeting platform. Incumbent in the same consumer problem space.
• PocketGuard: Personal finance app with subscription tracking, bill negotiation, and budgeting features. Overlaps with B4business's value proposition as part of a wider finance tool.
• Cleo: AI-powered personal finance app offering subscription tracking, budgeting, and cash advances. Adjacent incumbent competing for the same consumer mindshare.

Emerging players

• Cushion: Subscription management tool focused on uncovering forgotten subscriptions for consumers. Same core pain point but with a smaller distribution footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B4BUSINESS LTD