LASERSPORT INTERNATIONAL LIMITED

What LASERSPORT INTERNATIONAL LIMITED does

Lasersport International Limited is a UK-based private limited company headquartered in Bridgnorth, Shropshire, that designs, manufactures, and sells electronic laser clay shooting systems targeting venue operators, leisure resorts, schools, youth organisations, military rehabilitation centres, and individual entrepreneurs. The company is the sole manufacturer of Lasersport equipment globally, with the core product launched in 1989. Its flagship offering, the Lasersport Clay Pigeon Shooting System, uses harmless infrared beam technology to simulate clay pigeon shooting without ammunition, comprising over-and-under shotguns with infrared emitters, an electronic scoreboard, an automatic clay launcher, and fluorescent clays for night-time play. The system supports 5–20 simultaneous players across four game modes (Lasersport, Speedshoot, Skillshoot, Rapidfire) and is complemented by the SMART Indoor Target System for indoor venues and a Night System using luminous clays.

The business model is predominantly B2B hardware sales, with each system configured by the number of shotguns (5 or 10 gun base configurations, expandable to 20) and sold direct to operators via the company website, phone, and email. Pricing is not publicly disclosed, though the company markets a £250K annual revenue potential per system with a stated 6-month ROI for operators, supported by an online ROI calculator used as a lead generation tool. Ancillary revenue derives from accessories and consumables, particularly night-time clay packages. The company sells globally across 70+ countries, with a 1-10 employee headcount and no disclosed institutional investors, funding rounds, or M&A activity. End-user engagement is reported at over 5 million players annually, though this represents the cumulative installed base's downstream reach rather than company revenue.

Name

LASERSPORT INTERNATIONAL LIMITED

Legal name

Lasersport International Ltd

Website

https://lasersport.biz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Lasersport International Ltd is the sole global manufacturer of electronic laser clay shooting systems, selling hardware to leisure resorts, schools, youth organisations, and event operators across 70+ countries via a direct sales model.

Ownership category

akta.pro rank

Product category

Laser Shooting Entertainment Equipment

NAICS

Amusement Arcades (71312)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Laser clay shooting
• Electronic shooting systems
• Entertainment equipment manufacturing
• Simulated clay target systems
• Indoor outdoor shooting attractions

Headquarters

HQ city

Bridgnorth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. System Sales: Sale of complete Lasersport Clay Pigeon Shooting Systems to venue operators, resorts, schools, corporate entertainment companies, and individual entrepreneurs. Each system includes shotguns, electronic scoreboard, automatic clay launcher, and all necessary equipment to operate the system.
2. SMART Indoor System Sales: Sale of the SMART indoor target system as an add-on to the outdoor system, enabling indoor shooting experiences in pubs, clubs, conference rooms, and other indoor venues.
3. Accessories and Consumables: Sales of night-time clays and other accessories. The night-time clay package can be varied to include more clays as required by operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lasersport International Ltd designs, manufactures and supplies electronic laser-based simulated clay pigeon shooting systems for commercial venues. Its hardware line comprises an outdoor Clay Pigeon Shooting System, a SMART Indoor System, and a Night System, each supported by four standard models and selectable game modes, and is sold to operators running resorts, schools, corporate entertainment sites and entrepreneurial entertainment businesses.

Product overview

LASERSPORT INTERNATIONAL LIMITED offers a unified shooting sport system consisting of the Lasersport Clay Pigeon Shooting System as the core outdoor product, paired with the SMART Indoor System as an add-on module for indoor venues. The system includes hardware components (shotguns, automatic clay launcher, electronic scoreboard) and four game modes (Lasersport, Speedshoot, Skillshoot, Rapid-Fire). An optional Night System uses luminous clays for evening play. The company also provides an ROI Calculator tool for prospective customers. The company claims each system can generate £250K per year with a 6-month return on investment.

Differentiator

Problem solved

Functional benefit

Products and services

• Clay Pigeon Shooting System (Outdoor)

Quantifiable outcome

• £250K annual revenue per system
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Laser Quest: Global laser tag entertainment franchise using infrared-based shooting experiences. Closely comparable technology base (infrared emitters, electronic scoring) to Lasersport, but focused on indoor tag-style gameplay rather than clay target shooting.
• Photon Europe / Delta Strike: Provider of laser-based shooting and tactical training systems using similar infrared technology to Lasersport. Comparable in using harmless infrared beams for competitive shooting experiences, though more focused on military/tactical training than recreational entertainment.
• Skysports Triggers / Trigger Shootings Systems: Provider of laser clay shooting systems comparable to Lasersport, serving event entertainment and corporate team-building segments. Closest direct competitor in the electronic laser clay shooting category.

Broad incumbents

• Action Target: US-based manufacturer of shooting range equipment, reactive targets, and bullet-trap systems. Competes in the broader shooting sports equipment market with overlaps in range/target systems, though focused on live-fire ranges rather than laser simulation entertainment.
• Gamo Outdoor: Spanish manufacturer of air rifles, airsoft guns, and shooting sports accessories. Broad incumbent in the shooting sports equipment market with overlapping distribution channels (sporting goods retailers, schools, ranges), though offering pellet-based products rather than laser simulation.
• Tippmann: Major manufacturer of paintball markers and equipment for the recreational shooting sports market. Competes for the same leisure/venue-operator customer base as Lasersport, but serves the paintball segment rather than laser clay shooting.

Direct peers

• Promatic International: UK-based manufacturer of automatic clay target traps and sporting clay shooting equipment. Direct competitor in the clay shooting equipment category, although Promatic focuses on real (non-laser) clay targets rather than laser simulation.
• Laporte Ball Trap: French/UK manufacturer of clay target shooting equipment and traps. One of the most established global suppliers of clay shooting equipment, comparable to Lasersport in serving the clay shooting sports category, though with traditional (live) targets rather than laser simulation.
• Eurotarget: Italian manufacturer of clay target shooting machines and sporting clays equipment. Operates in the same clay shooting equipment category as Lasersport, supplying shooting ranges and clubs, but using live clay targets rather than laser simulation.

Regional players

• BSA Guns: UK-based manufacturer of air rifles and shooting sports equipment. Comparable as a UK-headquartered shooting sports equipment manufacturer serving schools and youth organizations, though focused on airguns rather than laser simulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lasersport.biz
• LinkedInlinkedin.com/company/lasersport-international-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LASERSPORT INTERNATIONAL LIMITED