DEMHA NIGHTS LTD

What DEMHA NIGHTS LTD does

Demha Nights Ltd is a UK private limited company (Company No 13745079) operating self-catering serviced apartments in Birmingham, the West Midlands, London, and the Home Counties. Founded in 2022, the company manages a portfolio of 11+ individually branded, themed properties — including the Versace Suite, Monopoly Suite, Neon House, Arcade Machine Apartment, Elixir Suite, Pool Table Apartment, Abstract Suite, and Balcony City View — designed to combine hotel-style amenities (professional housekeeping, free WiFi, Smart TVs, free parking) with apartment-style freedom (fully equipped kitchens, living space, 24/7 self-check-in via key safe).

The business serves four target segments: working professionals and contractors (primary), corporate clients on relocation (primary), families, and leisure travelers. Distribution operates through a hybrid model: a proprietary direct booking platform at demhanights.bookeddirectly.com offering lowest-rate guarantees (12%+ savings versus OTAs), alongside third-party listings on Airbnb and Booking.com. Stripe powers secure payments.

Revenue is generated from nightly and weekly short-term rentals plus long-term extended stays up to 12 months, the latter offering up to 25% monthly discount and Monday-to-Friday contractor scheduling. Ancillary services (early check-in, late checkout) provide additional revenue. Ownership is founder-led with no disclosed institutional investors, parent entities, or acquisitions to date.

Name

DEMHA NIGHTS LTD

Legal name

Demha Nights Ltd

Website

https://demhanights.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Demha Nights Ltd is a UK serviced accommodation operator founded in 2022, managing 11+ themed self-catering apartments in Birmingham, the West Midlands, London, and the Home Counties, serving contractors, corporate clients, families, and leisure travelers via a direct booking platform and OTAs.

Ownership category

akta.pro rank

Product category

Serviced Accommodation

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

akta.pro secondary industries

Family-friendly serviced apartments (THAMACAG), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Serviced apartments
• Self-catering accommodation
• Short-term rentals
• Corporate housing
• Extended stay accommodation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Short-term Accommodation Rentals: Revenue from nightly and weekly rentals of fully furnished serviced apartments in Birmingham and West Midlands. Guests book directly or through OTA platforms. Direct bookings offer best rates, creating price incentive for direct transactions.
2. Long-term Accommodation Rentals: Revenue from extended stays (up to 12 months) primarily targeting contractors on Monday-to-Friday schedules and corporate relocations. Offers guaranteed availability for long-term bookings with discounted monthly rates (up to 25% off).
3. Ancillary Guest Services: Additional revenue from services such as early check-in, late checkout (charged), and other concierge services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DEMHA NIGHTS LTD operates a portfolio of fully furnished, themed self-catering serviced apartments across Birmingham, the West Midlands, and London/Home Counties. The company rents these apartments on nightly, weekly, and monthly (up to 12 months) bases to contractors, corporate relocations, families, and leisure travelers, combining hotel-style amenities (housekeeping, Smart TVs, WiFi, 24/7 self check-in) with apartment-scale facilities such as fully equipped kitchens and living spaces.

Product overview

DEMHA NIGHTS LTD operates as a serviced accommodation company offering a portfolio of individually branded, themed self-catering apartments across Birmingham and the West Midlands. The portfolio comprises 11 distinct properties: The Elixir Suite (Deritend), The Pool Table Apartment, The Abstract Suite, The Monopoly Suite, The Neon House, Arcade Machine Apartment, The Unique Suite, Electric Wharf Suite, Huge Spacious Apartment, The Versace Suite, and The Balcony City View. Each property is independently branded with unique themes and amenities (such as pool tables, arcade machines, Netflix, free parking) and targets short and long-term stays for contractors, relocations, corporates, and families. The company differentiates through direct booking with lowest rates, 24/7 self-check-in, flexible cancellation policy, and amenities including free WiFi, Smart TVs, fully-equipped kitchens, and professional housekeeping.

Differentiator

Problem solved

Functional benefit

Products and services

• The Elixir Suite A serviced self-catering apartment located in Deritend, Birmingham, sleeping up to 7 guests. Marketed for short and medium-term stays.
• The Pool Table Apartment A 6-bed West Midlands apartment with central parking, a private patio, and a pool table, available for short-term and long-term stays.
• The Abstract Suite A luxury 4-bed abstract-themed apartment in West Midlands city centre offering free parking and self-catering facilities.
• The Monopoly Suite A luxury new-build Monopoly-themed suite in West Midlands with free parking and Netflix access.
• The Neon House A city centre luxury house in West Midlands with parking and Netflix, marketed for families and corporate guests.
• Arcade Machine Apartment A centrally located themed apartment in West Midlands featuring an arcade machine and sleeping up to 7 guests.
• The Unique Suite A unique 4-bed property in West Midlands designed for families and contractors needing flexible stays.
• Electric Wharf Suite A spacious 4-bed apartment in West Midlands offering discounted monthly-stay pricing for extended bookings.
• Huge Spacious Apartment w/ FREE Parking A new-build spacious West Midlands apartment sleeping up to 7 guests with free parking and 20% off monthly stays.
• The Versace Suite A Versace-themed 4-bed suite in West Midlands with free parking.
• The Balcony City View A spacious 5-bed property in Birmingham Cheapside featuring balcony views of the city.
• Ancillary Guest Services Add-on concierge services such as paid early check-in and late checkout provided in addition to apartment stays.

Quantifiable outcome

• Save over 12% compared to booking on Airbnb or Booking.com
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing partner handling secure transactions for all bookings. Payments processed securely through Stripe's payment infrastructure. Company states transactions and payments are 100% protected when booking direct.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SACO (The Serviced Apartment Company): SACO is a long-established UK serviced apartment operator serving corporate clients and extended-stay guests in city centres. Its corporate-focused model and multi-week booking capability directly parallel Demha Nights' contractor and relocation segment.
• Adagio Aparthotels: Adagio is a major European aparthotel operator (Accor/Pierre & Vacances joint venture) offering kitchen-equipped apartments for short and long stays in city centres. Comparable on the aparthotel model and contractor/corporate booking use cases.
• Native Aparthotels: Native runs design-forward serviced apartments and aparthotels in Manchester, London, Glasgow, and Bristol, serving both business and leisure extended stays. Comparable to Demha Nights on themed interior differentiation and direct-booking emphasis.
• Staycity Aparthotels: Staycity operates aparthotels and serviced apartments across the UK and Europe targeting both short and extended stays, directly comparable to Demha Nights' self-catering serviced apartment model. Like Demha Nights, it serves contractors, corporate relocations, and leisure guests with kitchen-equipped units.
• The Ascott Limited (Citadines/lyf): The Ascott operates extended-stay serviced apartment brands including Citadines with strong corporate housing focus globally. The corporate relocation use case and kitchen-equipped long-stay product directly mirror Demha Nights' contractor segment.
• Roomzzz Aparthotels: Roomzzz operates design-led aparthotels in UK regional cities including the Midlands, positioned as a hotel alternative with kitchens and living space. Overlaps with Demha Nights on city-centre extended-stay proposition and themed property differentiation.
• Locke by edyn: edyn's Locke operates lifestyle aparthotels in UK and European cities designed for multi-week stays, with kitchens, living space, and direct booking. Closely matches Demha Nights' positioning of apartment freedom with hotel-grade service.

Broad incumbents

• Travelodge UK: Travelodge operates budget hotels across UK cities including Birmingham, the exact hotel incumbent Demha Nights positions against as its 'hotel alternative' value proposition. Comparable on UK regional city footprint and contractor pricing tier.
• Awaze UK (Cottages.com / Hoseasons): Awaze is the largest UK holiday-lettings operator managing Cottages.com, Hoseasons, and other short-stay brands. A broader incumbent in domestic self-catering accommodation with overlapping contractor/family long-stay demand, though focused on leisure.
• hub by Premier Inn (Whitbread): hub by Premier Inn is Whitbread's compact extended-stay hotel brand offering small kitchenettes for longer visits in UK city centres. A broader incumbent targeting overlap with Demha Nights' business and contractor segments, though without full apartments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@demhanightsservicedaccommo4573
• Facebookfacebook.com/DemhaNights
• LinkedInlinkedin.com/company/demha-nights%E2%84%A2/about
• Instagraminstagram.com/demhanights
• TikTokyoutube.com/@demhanightsservicedaccommo4573

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMHA NIGHTS LTD