HUMAN DESIGN TECHNOLOGIES LTD

What HUMAN DESIGN TECHNOLOGIES LTD does

Human Design Technologies LTD is a privately-held UK company (registered in England and Wales, Company No. 13963882; founded 2022) that operates Bodygraph.com, a vertical SaaS platform serving Human Design and Astrology practitioners. The platform's core is a chart generation engine that produces Individual, Relationship, Mandala, Transit, Cycle, and Success Codex charts from structured birth data (date, time, location), surrounded by a suite of practitioner-facing tools: a branded Chart Design Tool, a Chart Content Tool with a built-in content library covering all 64 gates, 36 channels, and 9 centers, a Custom Property Tool for bespoke attribute logic, a drag-and-drop Reading Reports builder with smart-mapping PDF personalization, an Audio Report Tool, an embeddable chart widget for external websites, a Website Builder with eCommerce, and a Statistics Dashboard. The Human Design API (100,000 requests/month soft limit) extends the calculation engine to external developers.

The company monetizes through monthly SaaS subscriptions (Personal and Business tiers, both with free trials — 3 days and 21 days respectively), transaction fees on practitioner-sold reports (processed via Stripe, PayPal, and ThriveCart), and one-time paid downloads of premium report templates. Go-to-market is product-led and community-led: self-serve signup, organic discovery via the Practitioners Directory, and engagement through Facebook groups, YouTube tutorials, the 'Pulse on Human Design' podcast, webinars, bootcamps, and a Certified Virtual Assistant program. Deep integrations with GoHighLevel, Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, and major website platforms (Squarespace, Wix, WordPress, Kajabi, Podia, Systeme.io, Canva, Hostinger) anchor the practitioner workflow. As of the latest data, the platform reports 9,700+ practitioners, 620,000+ charts generated monthly, and $3M in cumulative practitioner revenue generated through the platform; company revenue itself is not disclosed, and no funding rounds, institutional investors, or management team members are publicly listed.

Name

HUMAN DESIGN TECHNOLOGIES LTD

Legal name

Human Design Technologies LTD

Website

https://bodygraph.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Human Design Technologies LTD operates Bodygraph.com, a vertical SaaS platform that enables Human Design and Astrology practitioners to generate branded charts, build and sell personalized PDF/audio reports, embed charts on their websites, and run their chart-based businesses with integrated payment and email automation.

Ownership category

akta.pro rank

Product category

Human Design and Astrology Practitioner Software

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

akta.pro secondary industries

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Human Design software
• Astrology chart software
• SaaS report builder
• Practitioner business tools
• Chart generation API

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Subscription: Monthly and annual subscription plans (Personal and Business tiers) providing access to chart generation, report building, integrations, and platform features.
2. Report Sales Commission: Practitioners sell personalized PDF and audio reports through the platform. Platform handles payment processing via Stripe/PayPal with transaction fees deducted.
3. Lead Magnet/Report Downloads: Free and paid downloadable reports generated from chart data. Paid reports include premium templates like QHD 60-page detailed reports.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Human Design Technologies LTD operates Bodygraph.com, a subscription SaaS platform that lets Human Design and Astrology practitioners generate branded charts (Human Design/Bodygraph, Astrology, Mandala, Relationship, Cycle, Transit, Success Codex), build and sell personalized PDF and audio reading reports, capture leads via embeddable chart widgets, accept payments through Stripe/PayPal/ThriveCart, and run their chart-based businesses end-to-end from one dashboard. Practitioners can also build a branded storefront via the integrated website builder or extend the platform's chart calculations into their own applications through the Human Design API.

Product overview

Bodygraph.com is a unified SaaS platform operated by Human Design Technologies LTD (registered in England and Wales, Company No. 13963882) for Human Design and Astrology practitioners to build, deliver, and scale their chart-based businesses. The platform's core is the Chart Generator, which produces Individual, Relationship, Mandala, Transit, Cycle, and Success Codex chart types with customizable branding. Around this core, the platform organizes into three functional clusters: (1) Chart Design Tools — the Chart Design Tool, Chart Content Tool (with built-in HD content library covering all 64 gates, 36 channels, 9 centers, Type/Strategy/Authority/Profile, Variables, and Incarnation Cross), and Custom Property Tool for bespoke attribute logic; (2) Report and Content Tools — the Reading Reports Tool (drag-and-drop PDF builder with smart-mapping automation), Audio Report Tool (playlist-based audio delivery), Website Builder (with 5GB storage and multiple payment processors), and Chart Builder (presentation tool for live sessions); and (3) Growth and Operations Tools — Embed Charts (compatible with Squarespace, Wix, WordPress, Kajabi, Podia, Systeme.io, Canva, Hostinger, and any HTML-supporting platform), Newsletter/Lead Capture App (integrating Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, Zapier), Statistics Dashboard, GoHighLevel sub-account (Business plan), and Stripe/PayPal/ThriveCart payment processing. Add-on offerings include the Human Design API (developer-facing, 100K/month soft limit), the Business Mastery Hub (business education), Certified VA Service, Podcast (The Pulse on Human Design), and Webinars/Community Events. The platform is trusted by 9,700+ practitioners who have collectively generated over $3M in revenue and 620K+ charts per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodygraph.com SaaS Platform A subscription SaaS platform that gives Human Design and Astrology practitioners a single dashboard to generate branded charts, build and sell personalized PDF and audio reading reports, capture leads, process payments, and run their chart-based business end-to-end.
• Human Design API API for developers to build custom applications powered by Human Design chart calculations, with documented soft request limits and single-key-per-use-case restrictions.
• Reading Reports Tool (Report Builder) Drag-and-drop PDF report builder with smart mapping that assembles personalized reports per client, lets practitioners brand and price them, and sells them via Stripe/PayPal with automated email delivery.
• Audio Report Tool

Quantifiable outcome

• $3 million in practitioner revenue generated through the platform
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Karen Curry ParkercoreStrategic or Co-development PartnerProvides Quantum Human Design chart design and language set approved by Karen Curry Parker. Includes Quantum Human Design chart PDF download, lead magnet, and sellable report with minimum price set by Karen Curry Parker. Content is provided as-is and not editable.
• GoHighLevel (GHL)coreTechnology or IntegrationBusiness plan subscribers receive GHL sub-account for email marketing, funnels, and automation. Deep integration allows GHL to connect directly with Bodygraph for marketing automation workflows.
• StripecoreTechnology or IntegrationPrimary payment processor for handling transaction payments. Processes bank card details per Stripe's privacy policies. Subprocessor under DPA.
• PayPalcoreTechnology or IntegrationAlternative payment processor for report sales. Connects to Bodygraph for payment processing and instant transaction notifications.
• Email Marketing Platforms (Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, Zapier)coreTechnology or IntegrationNewsletter integrations allow practitioners to collect customer emails, birth data, and chart links. Supports tagging by Energy Type, Authority, Profile, and other properties for segmented marketing.
• Business Mastery HubcoreStrategic or Co-development PartnerEducational platform providing business courses, webinars, and tools for practitioners. Available to all Bodygraph subscribers. Offers learning paths like 'Start a Human Design Business'.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jovian Archive: The original Human Design source founded by Ra Uru Hu. Provides Human Design chart calculation tools and educational content, serving as the canonical reference for the system that Bodygraph.com builds upon and competes against.
• Genetic Matrix: Provides Human Design chart generation and analysis tools with personalized readings. Directly competes in the Human Design charting space targeting both consumers and practitioners.
• Astro.com: Long-standing astrology chart generation platform serving professional astrologers and consumers with natal, transit, and relationship charts. Directly comparable as a B2B/B2C astrology charting service for practitioners.
• Cosmic Insights: Astrology software platform providing chart calculations, reports, and professional tools for astrologers. Competes with Bodygraph's astrology chart generation and reporting capabilities for the same practitioner base.
• Solar Fire: Desktop astrology software for professional astrologers with chart calculation, interpretation, and reporting features. Comparable as a professional-grade astrology tool serving a similar practitioner base.

Broad incumbents

• Co-Star: Consumer astrology app with personalized daily horoscopes and birth chart analysis. Operates in the same astrology category but as a B2C platform rather than practitioner-focused SaaS.
• The Pattern: Consumer astrology and personality insights app with social features. Overlaps in astrology content but targets end consumers rather than practitioners building businesses.
• Chani: Astrology app combining chart analysis with daily horoscopes, meditations, and community features. Operates in the same astrology category but with a consumer-facing model rather than practitioner SaaS.
• Sanctuary: Astrology platform offering live psychic and astrologer readings alongside birth chart generation. Operates in the same category but with a marketplace/live-readings model rather than practitioner SaaS.

Emerging players

• Kajabi: All-in-one platform for course creators, coaches, and practitioners to build websites, sell digital products, and run email marketing. Adjacent to Bodygraph's website builder and course/report delivery features for practitioner businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodygraphchart
• YouTubeyoutube.com/@bodygraphchart
• Facebookfacebook.com/bodygraphchart
• Instagraminstagram.com/bodygraphchart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUMAN DESIGN TECHNOLOGIES LTD