HUMAN DESIGN TECHNOLOGIES LTD
Human Design Technologies LTD operates Bodygraph.com, a vertical SaaS platform that enables Human Design and Astrology practitioners to generate branded charts, build and sell personalized PDF/audio reports, embed charts on their websites, and run their chart-based businesses with integrated payment and email automation.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What HUMAN DESIGN TECHNOLOGIES LTD does
Human Design Technologies LTD is a privately-held UK company (registered in England and Wales, Company No. 13963882; founded 2022) that operates Bodygraph.com, a vertical SaaS platform serving Human Design and Astrology practitioners. The platform's core is a chart generation engine that produces Individual, Relationship, Mandala, Transit, Cycle, and Success Codex charts from structured birth data (date, time, location), surrounded by a suite of practitioner-facing tools: a branded Chart Design Tool, a Chart Content Tool with a built-in content library covering all 64 gates, 36 channels, and 9 centers, a Custom Property Tool for bespoke attribute logic, a drag-and-drop Reading Reports builder with smart-mapping PDF personalization, an Audio Report Tool, an embeddable chart widget for external websites, a Website Builder with eCommerce, and a Statistics Dashboard. The Human Design API (100,000 requests/month soft limit) extends the calculation engine to external developers.
The company monetizes through monthly SaaS subscriptions (Personal and Business tiers, both with free trials — 3 days and 21 days respectively), transaction fees on practitioner-sold reports (processed via Stripe, PayPal, and ThriveCart), and one-time paid downloads of premium report templates. Go-to-market is product-led and community-led: self-serve signup, organic discovery via the Practitioners Directory, and engagement through Facebook groups, YouTube tutorials, the 'Pulse on Human Design' podcast, webinars, bootcamps, and a Certified Virtual Assistant program. Deep integrations with GoHighLevel, Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, and major website platforms (Squarespace, Wix, WordPress, Kajabi, Podia, Systeme.io, Canva, Hostinger) anchor the practitioner workflow. As of the latest data, the platform reports 9,700+ practitioners, 620,000+ charts generated monthly, and $3M in cumulative practitioner revenue generated through the platform; company revenue itself is not disclosed, and no funding rounds, institutional investors, or management team members are publicly listed.
HUMAN DESIGN TECHNOLOGIES LTD firmographics
Firmographics- Name
- HUMAN DESIGN TECHNOLOGIES LTD
- Legal name
- Human Design Technologies LTD
- Website
- https://bodygraph.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Human Design Technologies LTD operates Bodygraph.com, a vertical SaaS platform that enables Human Design and Astrology practitioners to generate branded charts, build and sell personalized PDF/audio reports, embed charts on their websites, and run their chart-based businesses with integrated payment and email automation.
- Ownership category
- akta.pro rank
HUMAN DESIGN TECHNOLOGIES LTD industry classification
Industry- Product category
- Human Design and Astrology Practitioner Software
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
- akta.pro secondary industries
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where HUMAN DESIGN TECHNOLOGIES LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HUMAN DESIGN TECHNOLOGIES LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Subscription: Monthly and annual subscription plans (Personal and Business tiers) providing access to chart generation, report building, integrations, and platform features.
- Report Sales Commission: Practitioners sell personalized PDF and audio reports through the platform. Platform handles payment processing via Stripe/PayPal with transaction fees deducted.
- Lead Magnet/Report Downloads: Free and paid downloadable reports generated from chart data. Paid reports include premium templates like QHD 60-page detailed reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Plan - Entry tier for individual practitioners |
| Subscription | Monthly | Business Plan - Full-featured tier for growing businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
HUMAN DESIGN TECHNOLOGIES LTD product offering
Product offeringCore offering
Human Design Technologies LTD operates Bodygraph.com, a subscription SaaS platform that lets Human Design and Astrology practitioners generate branded charts (Human Design/Bodygraph, Astrology, Mandala, Relationship, Cycle, Transit, Success Codex), build and sell personalized PDF and audio reading reports, capture leads via embeddable chart widgets, accept payments through Stripe/PayPal/ThriveCart, and run their chart-based businesses end-to-end from one dashboard. Practitioners can also build a branded storefront via the integrated website builder or extend the platform's chart calculations into their own applications through the Human Design API.
Product overview
Bodygraph.com is a unified SaaS platform operated by Human Design Technologies LTD (registered in England and Wales, Company No. 13963882) for Human Design and Astrology practitioners to build, deliver, and scale their chart-based businesses. The platform's core is the Chart Generator, which produces Individual, Relationship, Mandala, Transit, Cycle, and Success Codex chart types with customizable branding. Around this core, the platform organizes into three functional clusters: (1) Chart Design Tools — the Chart Design Tool, Chart Content Tool (with built-in HD content library covering all 64 gates, 36 channels, 9 centers, Type/Strategy/Authority/Profile, Variables, and Incarnation Cross), and Custom Property Tool for bespoke attribute logic; (2) Report and Content Tools — the Reading Reports Tool (drag-and-drop PDF builder with smart-mapping automation), Audio Report Tool (playlist-based audio delivery), Website Builder (with 5GB storage and multiple payment processors), and Chart Builder (presentation tool for live sessions); and (3) Growth and Operations Tools — Embed Charts (compatible with Squarespace, Wix, WordPress, Kajabi, Podia, Systeme.io, Canva, Hostinger, and any HTML-supporting platform), Newsletter/Lead Capture App (integrating Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, Zapier), Statistics Dashboard, GoHighLevel sub-account (Business plan), and Stripe/PayPal/ThriveCart payment processing. Add-on offerings include the Human Design API (developer-facing, 100K/month soft limit), the Business Mastery Hub (business education), Certified VA Service, Podcast (The Pulse on Human Design), and Webinars/Community Events. The platform is trusted by 9,700+ practitioners who have collectively generated over $3M in revenue and 620K+ charts per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodygraph.com SaaS Platform A subscription SaaS platform that gives Human Design and Astrology practitioners a single dashboard to generate branded charts, build and sell personalized PDF and audio reading reports, capture leads, process payments, and run their chart-based business end-to-end.
- Human Design API API for developers to build custom applications powered by Human Design chart calculations, with documented soft request limits and single-key-per-use-case restrictions.
- Reading Reports Tool (Report Builder) Drag-and-drop PDF report builder with smart mapping that assembles personalized reports per client, lets practitioners brand and price them, and sells them via Stripe/PayPal with automated email delivery.
- Audio Report Tool
Quantifiable outcome
- $3 million in practitioner revenue generated through the platform
- +2 more outcomes
Companies that use HUMAN DESIGN TECHNOLOGIES LTD
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
HUMAN DESIGN TECHNOLOGIES LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature9 records
HUMAN DESIGN TECHNOLOGIES LTD partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Karen Curry ParkercoreProvides Quantum Human Design chart design and language set approved by Karen Curry Parker. Includes Quantum Human Design chart PDF download, lead magnet, and sellable report with minimum price set by Karen Curry Parker. Content is provided as-is and not editable.
- GoHighLevel (GHL)coreBusiness plan subscribers receive GHL sub-account for email marketing, funnels, and automation. Deep integration allows GHL to connect directly with Bodygraph for marketing automation workflows.
- StripecorePrimary payment processor for handling transaction payments. Processes bank card details per Stripe's privacy policies. Subprocessor under DPA.
- PayPalcoreAlternative payment processor for report sales. Connects to Bodygraph for payment processing and instant transaction notifications.
- Email Marketing Platforms (Kit, ActiveCampaign, Klaviyo, MailerLite, Brevo, Mailchimp, Mailjet, Zapier)coreNewsletter integrations allow practitioners to collect customer emails, birth data, and chart links. Supports tagging by Energy Type, Authority, Profile, and other properties for segmented marketing.
- Business Mastery HubcoreEducational platform providing business courses, webinars, and tools for practitioners. Available to all Bodygraph subscribers. Offers learning paths like 'Start a Human Design Business'.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HUMAN DESIGN TECHNOLOGIES LTD competitors and assessment
Company assessmentDirect peers
- Jovian Archive: The original Human Design source founded by Ra Uru Hu. Provides Human Design chart calculation tools and educational content, serving as the canonical reference for the system that Bodygraph.com builds upon and competes against.
- Genetic Matrix: Provides Human Design chart generation and analysis tools with personalized readings. Directly competes in the Human Design charting space targeting both consumers and practitioners.
- Astro.com: Long-standing astrology chart generation platform serving professional astrologers and consumers with natal, transit, and relationship charts. Directly comparable as a B2B/B2C astrology charting service for practitioners.
- Cosmic Insights: Astrology software platform providing chart calculations, reports, and professional tools for astrologers. Competes with Bodygraph's astrology chart generation and reporting capabilities for the same practitioner base.
- Solar Fire: Desktop astrology software for professional astrologers with chart calculation, interpretation, and reporting features. Comparable as a professional-grade astrology tool serving a similar practitioner base.
Broad incumbents
- Co-Star: Consumer astrology app with personalized daily horoscopes and birth chart analysis. Operates in the same astrology category but as a B2C platform rather than practitioner-focused SaaS.
- The Pattern: Consumer astrology and personality insights app with social features. Overlaps in astrology content but targets end consumers rather than practitioners building businesses.
- Chani: Astrology app combining chart analysis with daily horoscopes, meditations, and community features. Operates in the same astrology category but with a consumer-facing model rather than practitioner SaaS.
- Sanctuary: Astrology platform offering live psychic and astrologer readings alongside birth chart generation. Operates in the same category but with a marketplace/live-readings model rather than practitioner SaaS.
Emerging players
- Kajabi: All-in-one platform for course creators, coaches, and practitioners to build websites, sell digital products, and run email marketing. Adjacent to Bodygraph's website builder and course/report delivery features for practitioner businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HUMAN DESIGN TECHNOLOGIES LTD social profiles
Digital presenceHUMAN DESIGN TECHNOLOGIES LTD compliance and trust
Trust signalCompliance2 records
HUMAN DESIGN TECHNOLOGIES LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUMAN DESIGN TECHNOLOGIES LTD leadership team
Management profileNumber of profiles
HUMAN DESIGN TECHNOLOGIES LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUMAN DESIGN TECHNOLOGIES LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUMAN DESIGN TECHNOLOGIES LTD
What does HUMAN DESIGN TECHNOLOGIES LTD do?
Human Design Technologies LTD operates Bodygraph.com, a subscription SaaS platform that lets Human Design and Astrology practitioners generate branded charts (Human Design/Bodygraph, Astrology, Mandala, Relationship, Cycle, Transit, Success Codex), build and sell personalized PDF and audio reading reports, capture leads via embeddable chart widgets, accept payments through Stripe/PayPal/ThriveCart, and run their chart-based businesses end-to-end from one dashboard. Practitioners can also build a branded storefront via the integrated website builder or extend the platform's chart calculations into their own applications through the Human Design API.
Is HUMAN DESIGN TECHNOLOGIES LTD a public or private company?
HUMAN DESIGN TECHNOLOGIES LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HUMAN DESIGN TECHNOLOGIES LTD founded?
HUMAN DESIGN TECHNOLOGIES LTD was founded in 2022.
Where is HUMAN DESIGN TECHNOLOGIES LTD based?
HUMAN DESIGN TECHNOLOGIES LTD is headquartered in London, United Kingdom, in the Europe region.
How does HUMAN DESIGN TECHNOLOGIES LTD make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are report Sales Commission and lead Magnet/Report Downloads.
Who are HUMAN DESIGN TECHNOLOGIES LTD's main competitors?
Direct peers on record are Jovian Archive, Genetic Matrix, Astro.com, Cosmic Insights and Solar Fire. Broad incumbents are Co-Star, The Pattern, Chani and Sanctuary. Kajabi is listed as an emerging player.
Does HUMAN DESIGN TECHNOLOGIES LTD have an API?
Yes. Human Design API for developers with detailed docs to build their own app. There is a soft request limit of 100,000 requests per month. Clients approaching this limit receive email notification. Single API key may not be used for multiple use cases or applications, and multiple API keys may not be used for the same use case. Reverse engineering or reconstructing underlying ideas or algorithms is prohibited. The API cannot be used in a product or service that competes with Bodygraph.com without prior written permission.
What industry is HUMAN DESIGN TECHNOLOGIES LTD in?
HUMAN DESIGN TECHNOLOGIES LTD's product category is Human Design and Astrology Practitioner Software. Its primary akta.pro industry code is MPACAFAE, Creator Merchandise & Print-on-Demand Platforms, with a secondary code of BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 541511 and its SIC code is 7330.