FRAMED
FRAMED Ltd is a New Zealand-based light gauge steel frame design and detailing consultancy using VERTEX BD BIM software, serving residential, commercial, trade professional, and DIY builder clients nationwide.
- Company typePrivate
- Founded2026
- HeadquartersOtley, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What FRAMED does
FRAMED Ltd is a light gauge steel frame design and detailing consultancy headquartered in Ōtautahi (Christchurch), New Zealand. The company provides professional design, drafting, and consultancy services for light gauge steel frame projects ranging from small residential builds such as garden sheds, tiny houses, and minor dwellings to large commercial buildings and fit-outs. It also serves trade professionals (engineers, architects, draftspersons, builders) and DIY self-builders seeking technical support tailored to their skill level.
The company's core technology is the VERTEX BD BIM software, which is used for modeling, detailing, and drafting projects from any stage of development — from initial concept sketches through to building consent documentation. FRAMED operates three integrated service pillars: Drafting and Detailing (via VERTEX BD), Technical Support (providing expert assistance or liaison with other professionals on behalf of clients), and Steel Framing Supply (arranging material provision through manufacturing relationships across New Zealand that minimize freight, overheads, and carbon costs).
FRAMED's revenue model is based on custom project-based pricing, with services quoted on a per-project basis tailored to client budget and skill level. The go-to-market is sales-led and consultative, relying on direct customer contact through website forms, phone, and email. The company is privately held with no external investors, no parent entity, and no disclosed management team beyond the founders. Its marketing footprint is minimal — a website (built on Odoo) and a single Facebook page. No revenue, headcount, or funding figures are publicly disclosed.
FRAMED firmographics
Firmographics- Name
- FRAMED
- Legal name
- FRAMED LTD
- Website
- https://framedltd.co.nz
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- FRAMED Ltd is a New Zealand-based light gauge steel frame design and detailing consultancy using VERTEX BD BIM software, serving residential, commercial, trade professional, and DIY builder clients nationwide.
- Ownership category
- akta.pro rank
FRAMED industry classification
Industry- Product category
- Structural Engineering Design Services
- NAICS
- Drafting Services (541340)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Cold-Formed Steel Framing & Studs (IMADACAF)
Keywords
Where FRAMED is headquartered
LocationHeadquarters
- HQ city
- Otley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FRAMED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Design and Consultancy Services: Professional design and consultancy services for light gauge steel frame projects. Services include drafting, detailing, and technical support tailored to client budgets and skill levels.
- Drafting and Detailing: Using VERTEX BD BIM software to model, detail and draft projects through to completion. Services available from any project stage - from concept sketches to building consent documentation.
- Technical Support: Streamlined technical support provided by industry leaders. Support is catered to individual needs for engineers, architects, draftspersons, builders, and DIYers, including direct support or liaison with other professionals.
- Steel Framing Supply: Arrangement of steel framing supply through manufacturing relationships across New Zealand (Aotearoa), minimizing overheads and freight while reducing carbon costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
FRAMED product offering
Product offeringCore offering
FRAMED Ltd provides professional light gauge steel frame design, drafting, and detailing services using VERTEX BD BIM software. The firm delivers consultancy and technical support to engineers, architects, draftspersons, builders, and DIYers, and arranges steel framing supply through New Zealand manufacturing relationships to streamline projects from concept sketches through to building consent documentation.
Product overview
FRAMED Ltd is a steel framing design and detailing consultancy providing a unified service offering across the project lifecycle. The company operates three integrated service pillars: Drafting and Detailing (using VERTEX BD BIM software for modeling and drafting), Technical Support (providing expert assistance for professionals and DIYers), and Steel Framing Supply (arranging material provision through regional manufacturing partnerships). These services work together to streamline building projects from concept through completion, serving residential, commercial, and bespoke architectural clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Drafting and Detailing Professional drafting and detailing service using VERTEX BD BIM software to model, detail, and draft light gauge steel frame projects through to completion. Supports projects at any stage, from initial concept sketches through to building consent documentation.
- Technical Support
- Steel Framing Supply
Companies that use FRAMED
Customer profileSegments4 records
Ideal customer profiles3 records
FRAMED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FRAMED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Manufacturing Partners (New Zealand)coreFRAMED Ltd works with manufacturing relationships across the length of Aotearoa (New Zealand) to arrange steel framing supply. This minimizes overheads and freight while reducing carbon costs, keeping funds in the client's pocket and supporting the local economy.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
FRAMED competitors and assessment
Company assessmentDirect peers
- FRAMECAD: New Zealand-headquartered provider of light gauge steel framing systems, design software, and project services — directly comparable as another NZ-focused steel framing design and detailing specialist with proprietary software.
- Howick Ltd: NZ-based manufacturer of steel frame roll-forming equipment and provider of related design/detailing services for light gauge steel framing producers — closely comparable in steel framing ecosystem and customer overlap.
- Steel Frame Solutions: Specialist light gauge steel frame design and detailing consultancy serving residential and commercial projects — directly comparable services and target customer base.
Others
- Steel Construction NZ: Industry body promoting steel construction in New Zealand — relevant connection as a standards, training, and advocacy counterpart for a NZ steel framing specialist.
- Vertex Systems (VERTEX BD): Developer of the VERTEX BD BIM software platform used by FRAMED — relevant as the upstream technology vendor whose product ecosystem FRAMED's services depend on.
Emerging players
- EBS Design: Steel frame detailing and engineering services provider for residential and commercial construction — comparable niche design/detailing service business model.
Broad incumbents
- Scottsdale Construction Systems: Established light gauge steel framing solutions provider in Australia and NZ with design, manufacturing, and supply integration — comparable as a broader, larger steel framing design-and-supply player in the same region.
- Stramit: Major Australasian manufacturer of steel building products including structural framing and purlins — comparable as a large incumbent supplying steel framing components to similar builders and developers.
- Pryda: Australasian timber and steel framing product manufacturer with design support and connectors — overlaps with FRAMED in serving builders and offering project design support for framing.
Regional players
- Ranbuild: Australia/NZ provider of steel building solutions including sheds and light commercial structures — comparable in steel-framed building solutions market, regional peer for similar project types.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
FRAMED social profiles
Digital presenceFRAMED financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRAMED leadership team
Management profileNumber of profiles
FRAMED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRAMED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRAMED
What does FRAMED do?
FRAMED Ltd provides professional light gauge steel frame design, drafting, and detailing services using VERTEX BD BIM software. The firm delivers consultancy and technical support to engineers, architects, draftspersons, builders, and DIYers, and arranges steel framing supply through New Zealand manufacturing relationships to streamline projects from concept sketches through to building consent documentation.
Is FRAMED a public or private company?
FRAMED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FRAMED founded?
FRAMED was founded in 2026.
Where is FRAMED based?
FRAMED is headquartered in Otley, United Kingdom, in the Europe region.
How does FRAMED make money?
Four revenue lines are on record. Design and Consultancy Services are the primary driver. The others are drafting and Detailing, technical Support and steel Framing Supply.
Who are FRAMED's main competitors?
Direct peers on record are FRAMECAD, Howick Ltd and Steel Frame Solutions. Others are Steel Construction NZ and Vertex Systems (VERTEX BD). EBS Design is listed as an emerging player. Broad incumbents are Scottsdale Construction Systems, Stramit and Pryda. Ranbuild is listed as a regional player.
Does FRAMED have an API?
No public API is recorded for FRAMED.
What industry is FRAMED in?
FRAMED's product category is Structural Engineering Design Services. Its primary akta.pro industry code is IMADACAF, Cold-Formed Steel Framing & Studs. Its NAICS code is 541340 and its SIC code is 3440.