Hara Seilamise Selts

What Hara Seilamise Selts does

MTÜ Hara Sadam (operating as Hara Seilamise Selts for its sailing school arm) is an Estonian non-profit association that operates Hara Harbour, an integrated maritime tourism complex on the Juminda Peninsula within Lahemaa National Park, approximately 60 km from Tallinn. The site combines a decommissioned Soviet submarine base (built 1956-1958) — one of only three such demagnetisation facilities in the world — with a small-boat marina, accommodation for up to 50 guests (Fisherman's Huts, Igloo Sea-View Cabins, and camping pitches), the NAGA Pizza & Cuisine restaurant (capacity 100), three sauna types (Igloo, Smoke, and a 2024-launched floating Raft Sauna), and seminar/event venues for up to 40 persons. The Hara Sailing Association, founded April 2018, runs year-round Optimist/Zoom8/ILCA/RS FEVA training for children from age 7 and adults, with winter training in Kuusalu, Loksa, and Kolga.

The business operates a diversified ticketed and subscription revenue model: unit-priced tourism tickets (€10 adult / €25 family), accommodation, restaurant sales, sailing training packages (€352-€682/year per student), seasonal marina berth rentals (€600-€940), vessel storage (€1,200/year), water sports rentals (kayaks, SUPs, rowing boats, bicycles), sauna sessions, and quote-based event hosting for weddings, corporate retreats, and seminars. Customer segments are highly fragmented across leisure tourists, families, corporate groups, celebration parties, sailing students, and boat owners. Distribution is entirely direct — phone, email, walk-in, and an online restaurant booking form — with no OTA or third-party agency dependency; marketing runs through the company website, Instagram (@harahaven), Facebook, a monthly Smaily newsletter, and listings on regional platforms such as PuhkaEestis. Infrastructure has been partly subsidised by the European Regional Development Fund and LEADER programme, and operations are seasonal with modified autumn/weekend hours.

The legal entity structure comprises MTÜ Hara Sadam (the harbour operator and parent), Hara Sadam OÜ (marina operations), Hara Sadamaresto (restaurant and catering), and the Hara Seilamise Selts NGO (sailing school). No proprietary technology systems are disclosed; the digital stack is limited to standard marketing automation (Smaily), web analytics (Google Analytics), and conversion pixels. Harbour Master Tarvi Velström oversees operations. The non-profit structure means income is reinvested rather than distributed, and capital expansion has historically relied on a mix of EU grants, member fees, and operating cash flow.

Name

Hara Seilamise Selts

Legal name

MTÜ Hara Sadam

Website

https://harasadam.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hara Seilamise Selts operates as part of MTÜ Hara Sadam, a non-profit running an integrated Estonian maritime tourism complex in Lahemaa National Park: a Soviet submarine base museum, a marina, accommodation, restaurant, saunas, and a sailing school serving tourists, families, corporate groups, and sailing students.

Ownership category

akta.pro rank

Product category

Maritime Tourism and Hospitality

NAICS

Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industry

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Sailing education
• Maritime tourism
• Heritage tourism
• Water sports rentals
• Hospitality services

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tourism Exhibition Tickets: Visitors pay admission to tour the former Soviet submarine base (demagnetisation facility) and view the 'Secret Harbour' photo exhibition. Tickets are sold year-round at the pier. Pricing: adults €10, students/seniors €7, family ticket €25, children under 7 free. Group discounts of up to 20% apply for groups of 10 or more.
2. Accommodation Services: Hara Sadam offers three accommodation types: Fisherman's Huts (up to 4 guests, sea view, communal sauna) at €190 per night; Sea View Camping Cabins/Igloo Cabins (up to 2 guests) at €150 per night; and general camping pitches at €20 per night. Total accommodation capacity is up to 50 guests. Check-in at 14:00, check-out at 11:00.
3. Restaurant — Naga Pizza & Cuisine: On-site restaurant operated as Naga Pizza & Cuisine, open Thursday–Saturday 12:00–22:00 and Sunday–Wednesday 12:00–18:00. Offers stone-oven pizzas, local fish dishes on weekends, and full catering for events. Restaurant phone: +372 5667 3204. Catering available by reservation for special events.
4. Sailing Training Courses: The Hara Sailing Association operates a sailing school offering year-round training for children (from age 7) and adults. Summer training at Hara harbour; winter training in Kuusalu, Loksa, and Kolga. Boat classes: Optimist, Zoom8, ILCA, RS FEVA. Membership fees: entrance €100, annual €50 (junior €10). Tuition packages range from €352–€715/year depending on training intensity.
5. Marina / Small Boat Harbour Services: Short-term mooring for vessels up to 10m at €30/24h, 10–12m at €40/24h, 12m+ at €50/24h, and short-term up to 5 hours at €15. Seasonal berth rental for boats up to 6m at €600/season, 6m+ at €800/season. Slipway usage €10/vessel. Vessel storage on premises at €1,200/year. Free slipway for members. Electricity charged separately.
6. Activities and Rentals: Revenue generated from rental equipment and activity fees: kayak €15/3h or €30/day; SUP board €15/hour; rowing boat €15/1–3 hours; bicycle €5/1–3h, €10 daily, €20 overnight; campfire rental €40/3h; campfire with food package at €200/group. SUP boards (9 units) and kayaks (6 units) available for rent.
7. Workshop Experiences: Structured workshops sold as bundled experiences: spiced sprat making workshop (3 hours, includes boat trip, ticket, take-home jar) with 20% accommodation discount for Sep–Oct; pizza making workshop (2 hours) with overnight fisherman hut accommodation; men's craft beer tasting (2 hours) with 3-hour sauna and overnight stay. Wine tastings from Veinivilla for groups minimum 10 persons.
8. Venue and Space Rental: Three event spaces available for hire: Glass Café 'Lehtla' (50m², up to 35 persons, 3-hour minimum in high season), Seminar Room (50m², up to 40 persons, equipped with projector, Wi-Fi, flipchart), and Captain's Room (12m², up to 8 persons). Pricing by custom quotation. Restaurant catering add-on available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hara Seilamise Selts operates as part of the Hara Sadam complex — a multi-service maritime tourism destination on Estonia's northern coast in Lahemaa National Park. Core offerings include guided tours of a former Soviet submarine demagnetisation base, accommodation (fisherman's huts, igloo cabins, camping), the Naga Pizza & Cuisine restaurant with event catering, multiple saunas, seminar and event rooms, water sports rentals, workshops, small-boat harbour mooring services, and the Hara Sailing Association's year-round sailing school for children (from age 7) and adults.

Product overview

Hara Seilamise Selts operates as a multi-service tourism and maritime complex at Hara Harbor on Estonia's northern coast within Lahemaa National Park. The offering is a platform-plus-modules architecture centered around three pillars: (1) the historic Submarine Base attraction with guided tours and the 'Saladuslik Sadam' photo exhibition; (2) accommodation services comprising Fisherman's Huts, Igloo Camping Cabins, and camping sites; and (3) dining at Naga Pizza & Cuisine restaurant. Supporting modules include saunas (igloo, smoke, and raft), seminar rooms for events, the Sailing Association with training programs, water sports equipment rentals, guided tours (submarine base, Hara Island, Majakivi trail), and hands-on workshops. The small boat harbor provides mooring services. The organization also offers catering and event planning for weddings, corporate events, and team activities.

Differentiator

Problem solved

Functional benefit

Brands

• NAGA Pizza & Cuisine: Restaurant offering stone oven pizzas and other dishes, located at Hara Harbor
• Igloo Sauna
• Smoke Sauna
• Raft Sauna

Products and services

• Submarine Base Exhibition and Tours (Allveelaevade baas) Heritage tourism attraction offering guided tours and a photo exhibition at a former Soviet submarine demagnetisation base, targeted at tourists, families, schools and history enthusiasts visiting Lahemaa National Park.
• Guided Tours (Giidituurid) Guided excursions covering the submarine base, Hara Island by boat and the Majakivi hiking trail, sold to individual visitors and groups.
• Accommodation (Majutus) On-site lodging including fisherman's huts, igloo/sea-view camping cabins, tent pitches and caravan/motorhome pitches for tourists and event guests.
• Naga Pizza & Cuisine Restaurant (Toitlustus) Restaurant and pizzeria offering à la carte dining and event catering for individual guests, corporate events, weddings and celebrations.
• Raft Sauna (Parvsaun) Floating sauna on the sea accommodating up to 10 persons, available to harbour guests for private booking sessions.
• Saunas (Saunad) — Igloo and Smoke Traditional wood-burning igloo sauna (up to 8 persons) and smoke sauna (up to 6 persons), available by advance booking during evening hours.
• Small Boat Harbour Services (Väikelaevasadam) Small-boat harbour with daily and short-term mooring, seasonal berth rentals, slipway access, winter and full-year vessel storage, and electricity for boat owners.
• Event and Seminar Rooms (Seminariruumid) Rental of three meeting and event spaces — Glass Café Lehtla, Seminar Room and Captain's Room — for corporate events, seminars, workshops, weddings and celebrations.
• Hara Sailing Association — Sailing School Year-round sailing school run by the Hara Sailing Association, providing structured training from beginner to competition-prep level in Optimist, Zoom8, ILCA and RS FEVA for children (from age 7) and adults, with annual membership.
• Workshops (Töötoad) Hands-on workshop experiences including spiced sprat making, pizza making, craft beer tasting, wine tasting and candle making, sold as bundled experiences to individuals and groups.
• Water Sports and Outdoor Equipment Rentals Rental of recreational equipment including kayaks, SUP boards, rowing boats, bicycles, campfire setups and minigolf, sold to visitors and groups.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Valgejõe VeinivillaminorStrategic or Co-development PartnerValgejõe Veinivilla is a fruit and berry winery located on the banks of the Valgejõe River on the edge of Lahemaa, operated by mother Tiina and son Gregor (both sommeliers). The winery provides wine tasting experiences at Hara Harbour, featuring internationally awarded fruit and berry wines including sparkling rhubarb, sloe, apple-quince, chokeberry, and oak-aged apple wines. Wine tastings are offered as part of Hara Harbour's workshop/event portfolio for groups of minimum 10 persons. The Hara Harbour restaurant can provide suitable snacks to accompany the wines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalevi Jahtklubi (Kalev Yacht Club): Estonia's flagship yacht club in Tallinn. Operates a sailing school, junior programmes and marina services comparable to Hara Seilamise Selts — directly relevant for benchmarking youth training pipeline, membership economics and competitive sailing development.
• Suomenlinna: UNESCO-listed fortress-island tourism site near Helsinki combining military heritage interpretation, ferry access, accommodation, dining and event venues. Best international analogue for Hara's submarine-base + harbour + accommodation proposition.
• Pärnu Jahtklubi (Pärnu Yacht Club): Long-established sailing club on Estonia's west coast with training for children and adults and small-boat harbour operations. Comparable operating model (NGO sailing school + marina) in a different regional market — useful proxy for member-fee and tuition pricing.
• Eesti Meremuuseum (Estonian Maritime Museum): Parent institution of Lennusadam. National maritime heritage operator running Fat Margaret tower, Seaplane Harbour and the Limhamn wreck — sets the standard for ticketed naval-heritage interpretation and is also a partner/competitor for school excursions.
• Lennusadam Seaplane Harbour: Estonian Maritime Museum branch in Tallinn. Closest comparable in Estonia — repurposed maritime/military heritage site (seaplane hangars) with exhibitions, dining and event hosting. Competes for the same Tallinn-sourced tourist spending and provides a benchmark for monetising naval heritage.

Regional players

• Estonian Open Air Museum (Eesti Vabaõhumuuseum): Heritage tourism operator near Tallinn, similar non-profit/NGO status, offering ticketed heritage experience with on-site food and craft activities. Competes for the same domestic tourist mindshare but on cultural rather than maritime themes.
• Helsinki Sailing Center / NJK: Nyländska Jaktklubben in Helsinki is one of the Nordic region's most established sailing clubs with youth racing programmes. Comparable to Hara Seilamise Selts in mission (youth + competitive sailing + marina) but in a more mature market with higher coaching fees.
• Viimsi manor / Harju county tourism cluster: Cluster of Harju-county family attractions (Viimsi manor, Viimsi Open Air Museum, Rummu quarry). Regional competitors for Tallinn day-trip spend; their pricing and events calendar inform Hara's competitive positioning ~60 km from Tallinn.

Broad incumbents

• Tallink Hotels / Tallink conference venues: Estonian-listed maritime group combining passenger ferries, hotels and conference catering. Competes with Hara for Tallinn-event budgets while demonstrating the scale at which maritime-hospitality bundles can be operated commercially.
• Vasa Museum (Vasamuseet): Stockholm's maritime heritage museum dedicated to a 17th-century warship. A globally scaled benchmark for how a single iconic naval artefact can anchor ticketed tourism, retail and event revenue — relevant for Hara's submarine-base ticket economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harahaven
• Instagraminstagram.com/harahaven
• LinkedInlinkedin.com/company/harahaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hara Seilamise Selts