NORTHANTS ONLINE LTD

Name

NORTHANTS ONLINE LTD

Legal name

Northants Online Ltd

Website

https://northantsonline.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Tourism & Community Directory

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

Local & City Guide Content Aggregators (MPACAKAJ), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Local tourism directory
• Community information portal
• Business directory listings
• Events calendar platform
• Regional content website

Headquarters

HQ city

Wellingborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Directory and Business Listings: The platform monetizes through business directory listings, where local businesses pay for inclusion and enhanced visibility within the comprehensive business directory covering all sectors of Northamptonshire commerce.
2. Affiliate and Referral Revenue: The site generates revenue through affiliate links and referral arrangements with external booking platforms, travel services, and retail partners embedded throughout the content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Northants Online operates a comprehensive web-based guide to Northamptonshire, aggregating curated editorial content and searchable directories covering local events, attractions, accommodation, food and drink, shopping, community services, and business listings. The platform monetizes through paid business directory listings for local businesses and through affiliate and referral arrangements with external booking, travel, and retail partners embedded throughout the content.

Product overview

Northants Online is a unified content and directory website serving as a comprehensive online guide to Northamptonshire. The platform functions as a single integrated portal combining multiple content modules: the What's On events calendar for discovering local events, a Business Directory for professional services, an Accommodation Directory for visitors, a Food & Drink directory for local dining, a Shopping guide, an Out & About attractions guide, and a Community Services portal. These modules are accessed through a unified navigation structure and share a common directory architecture, allowing cross-referencing between categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Northants Online Website A web-based tourism and community information platform for Northamptonshire, providing searchable directories and curated editorial content on events, attractions, accommodation, food and drink, shopping, community services, and local businesses. Used free of charge by visitors, tourists, and residents.
• Business Directory Listings Paid directory listing service for local businesses across Northamptonshire, covering categories such as professional services, accommodation, food and drink, retail, and attractions. Businesses pay for inclusion and enhanced visibility within the platform's directory modules.
• What's On Events Calendar Events calendar and listing system allowing users to search and browse events by date, category, and area across Northamptonshire. Categories include Music, Theatre & Arts, Food & Drink, Shows, Fairs & Festivals, Motorsport, Business & Training, Community events, and more.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keywave Media Solutions LtdcoreTechnology or IntegrationKeywave Media Solutions Ltd is the website developer and technical partner for Northants Online, maintaining and hosting the platform. The partnership provides the technical infrastructure and web development services essential to the platform's operation.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Yelp: Yelp is a global business reviews and directory platform monetizing through advertising to local SMBs. While primarily active in the US, it represents the broad incumbent business directory model that Northants Online's paid listings compete against for local business marketing budgets.
• Tripadvisor: Tripadvisor is the global incumbent in travel reviews, attractions directories, and accommodation affiliate revenue. It competes with Northants Online for tourism-intent traffic at the Northamptonshire attractions and restaurants level, with vastly greater scale and SEO authority.
• Thomson Local: Thomson Local is a long-established UK local business directory offering categorized listings for SMBs across the country. It competes for the same paid directory listing budget that Northants Online targets in the Northamptonshire market.

Direct peers

• Britain Express: Britain Express is a UK heritage and tourism guide covering historic sites, attractions, and events with county-level editorial depth. Its emphasis on curated heritage content parallels Northants Online's 'County of Spires' and historic stately homes modules.
• 192.com: 192.com is a UK people and business directory providing local search across categories. It competes for the same local business directory and local information discovery use case that Northants Online targets within Northamptonshire.
• Visit Cornwall: Visit Cornwall is a regional UK tourism destination website providing comprehensive information on attractions, events, accommodation, and businesses for a single county. Its scope, content structure, and tourism-directory hybrid model closely mirror Northants Online's approach.
• Yell.com: Yell is the UK's leading online business directory, providing searchable local business listings across categories and geographies. It is the closest direct comparable to Northants Online's business directory and advertising model, though operating at national scale.
• Day Out With The Kids: Day Out With The Kids is a UK-wide directory of family attractions and activities, monetizing through directory listings and local business partnerships. It shares Northants Online's events/attractions discovery focus and SMB advertiser base.

Emerging players

• Muddy Stilettos: Muddy Stilettos is a UK regional lifestyle and business guide covering counties across southern England with curated content on local businesses, events, and dining. Its geo-focused county-by-county guide model is structurally similar to Northants Online but skewed toward affluent lifestyle segments.

Others

• Visit Northamptonshire: Visit Northamptonshire is the public-sector Destination Marketing Organization for the county, directly collaborating with Northants Online per ownership commentary. It operates in the same tourism promotion space with potential for partnership, content syndication, or competitive overlap.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORTHANTS ONLINE LTD