Burnout Wars

What Burnout Wars does

Burnout Wars is a U.S.-based motorsport event organizer that runs regulated automotive burnout competitions, providing a sanctioned competitive platform where drivers showcase tire-burning driving skills under structured judging criteria. The company serves two primary participant segments — professional burnout drivers seeking a prestigious competitive stage, and grassroots motorsport enthusiasts seeking entry-level participation — alongside a broader audience of automotive spectators and merchandise consumers. Its operational model is event-driven, with a published 2026 schedule of competitions across venues in Texas (Austin, San Angelo) and Kentucky (Bowling Green), supported by mandatory driver registration, drivers meetings, and a 100-point scoring rubric covering instant smoke, continuous smoke, smoke volume, pad usage, and driving ability.

The company's revenue model has two streams: driver registration and competition fees from sanctioned events, and direct-to-consumer merchandise sales of branded apparel. Merchandise — including logo t-shirts and Yupoong flatbill snapbacks priced $28-$32 — is distributed through a Shopify-based online storefront available globally. Sponsorship partnerships form an emerging third revenue channel, with brands invited to apply as event partners targeting the motorsport enthusiast audience. Go-to-market is community-led, leveraging an active social media presence across Facebook, Instagram, TikTok, and YouTube to drive event attendance and merchandise sales.

The underlying technology footprint is minimal and entirely off-the-shelf: a Shopify e-commerce platform for merchandise, a website for event schedules, rules, and driver registration, and standard payment processing (Visa, Mastercard, American Express, Discover, PayPal, Google Pay). No proprietary technology platform, no AI/ML components, no APIs or SDKs, and no patents are disclosed. The team comprises four named members (Lacey Blair, Zach Pennock, Zac Mertens, Corey Hosford) operating without disclosed formal titles, and no ownership, investor, or parent-company information is publicly available.

Name

Burnout Wars

Legal name

Burnout Wars

Website

https://burnoutwars.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Burnout Wars is a U.S.-based motorsport event organizer that runs regulated automotive burnout competitions with structured judging, serving professional drivers, grassroots enthusiasts, and motorsport spectators through event registration, branded merchandise sales, and sponsorship partnerships.

Ownership category

akta.pro rank

Product category

Motorsport Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAC

Race Promoters & Event Organizers (Race Weekend Operations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Motorsport event management
• Automotive competition events
• Driver registration services
• Motorsport apparel sales
• Event organizing services

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Event Registration and Competition Fees: Drivers pay to register and compete in burnout competitions at sanctioned events. The company generates revenue through driver application fees for participation in events like Texas HeatWave Tour, LB Lone Star Nights, and Holley LS Fest East.
2. Merchandise and Apparel Sales: Sale of branded apparel including t-shirts and hats through the company's Shopify e-commerce storefront. Products include logo t-shirts, flatbill snapback hats, and other branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Burnout Wars organizes regulated automotive burnout competitions across US venues, providing driver registration, structured judging, and safety protocols. The company schedules and hosts events such as the Texas HeatWave Tour, LB Lone Star Nights, and Holley LS Fest East, and complements competition revenue with branded merchandise (t-shirts and hats) sold through its Shopify storefront.

Product overview

Burnout Wars operates as an automotive burnout competition event company offering branded merchandise apparel (t-shirts and hats) alongside its core event services. The company runs competitive burnout events where drivers perform tire-burning stunts judged on smoke production, driving skill, and vehicle control. The product portfolio includes apparel items (Logo Tees, Flatbill Snapbacks in various colors) sold through their Shopify e-commerce platform, and the company facilitates driver registration for upcoming events including the Texas HeatWave Tour, LB Lone Star Nights, and Holley LS Fest East.

Differentiator

Problem solved

Functional benefit

Products and services

• Burnout Competition Events Sanctioned automotive burnout competitions held at US venues, where drivers compete by performing controlled tire-burning maneuvers judged on smoke production, pad usage, and driving ability across a 100-point scoring system. A minimum 60-second burnout duration is required to qualify. Open to professional drivers and grassroots entrants.
• Do A Burnout T-Shirt
• White Burnout Wars Logo Tee The original logo tee featuring the Burnout Wars logo stamp, made from 60/40 combed ring-spun cotton/polyester blend. Available in sizes Small to 5X-Large. Priced at $28.00 per unit.
• Lime Green Burnout Wars T-Shirt T-shirt in lime green color featuring the Burnout Wars branding. Priced at $32.00 per unit.
• Lime Green Logo Flatbill Snapback Yupoong brand flat bill hat with mesh back, featuring the Burnout Wars logo in lime green. Can be worn forward or backwards. Priced at $30.00 per unit.
• White Logo Flatbill Snapback Flatbill snapback hat featuring the Burnout Wars logo in white, with mesh back. Can be worn forward or backwards. Priced at $30.00 per unit.

Quantifiable outcome

• Minimum 60-second burnout duration required to qualify for competition
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sponsorship Partners (unspecified)minorGTM or Marketing PartnerBurnout Wars offers sponsorship opportunities for brands to position themselves at the heart of the automotive event scene. The company describes this as a chance to engage with a dedicated audience of motorsport enthusiasts who appreciate performance and innovation. Interested parties can complete a sponsorship form to become partners.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Summernats: Summernats is Australia's largest automotive festival featuring organized burnout competitions with structured judging and a national championship series. It is highly comparable to Burnout Wars in event format, target audience of burnout drivers and enthusiasts, and sponsorship-driven revenue model.
• Holley LS Fest: Holley LS Fest is a multi-event automotive enthusiast series where Burnout Wars is already scheduled as a partner event (Holley LS Fest East in Bowling Green, KY). It is a directly comparable motorsport event organizer serving similar driver and enthusiast segments.
• Diesel Power Challenge: Diesel Power Challenge is a competitive automotive event series focused on diesel truck performance and driving competitions. It is comparable to Burnout Wars as a multi-event automotive competition organizer with branded merchandise and a sponsorship-driven revenue model.
• Sick Week: Sick Week is a multi-day drag racing and automotive street car event series that combines competitive racing with a festival atmosphere. It is comparable to Burnout Wars as a multi-event motorsport organizer with branded apparel, social media community, and grassroots/pro driver segments.
• Haltech Burnout Kings: Haltech Burnout Kings is a sanctioned burnout competition series held across multiple venues, with judging-based scoring and a professional/grassroots driver structure. It directly mirrors Burnout Wars' competition format and grassroots-to-pro driver positioning.

Regional players

• Goodguys Rod & Custom Association: Goodguys organizes a nationwide calendar of automotive enthusiast events including car shows, drag races, and autocross. It is comparable to Burnout Wars as a multi-event automotive event organizer serving similar enthusiast segments, though with a broader show-based format rather than burnout-specific competitions.

Broad incumbents

• Street Outlaws: Street Outlaws is a motorsport entertainment franchise centered on street racing and grassroots automotive competition, with associated live events and content. It overlaps with Burnout Wars in motorsport enthusiast audience, event-driven content, and community-led brand building.
• NMRA (National Mustang Racing Association): NMRA organizes sanctioned automotive racing events and championships across the US. It is comparable to Burnout Wars as a motorsport sanctioning body and event organizer, though it focuses on Mustang drag racing rather than burnout competitions specifically.
• SEMA Show: SEMA Show is the largest automotive specialty products trade event in the world, bringing together automotive aftermarket brands, enthusiasts, and media. It is comparable as a large-scale automotive event organizer serving a related enthusiast audience.

Others

• Summit Racing Equipment: Summit Racing is a major automotive aftermarket retailer and event sponsor that participates in motorsport event series. It is thematically comparable as an ecosystem participant and potential sponsorship partner for Burnout Wars events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYWPHekNfeRwNQgE2T5j80w
• Facebookfacebook.com/profile.php?id=61553137547617
• Instagraminstagram.com/burnoutwars
• TikToktiktok.com/@burnoutwars

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnout Wars