FIX THE NATURE LTD

What FIX THE NATURE LTD does

Fix The Nature Ltd, doing business as Restore Nature, is a UK private limited company (registered number 13323059) founded in 2021 and headquartered in London that addresses biodiversity loss and ecosystem degradation in the United Kingdom. The organisation operates a dual model: policy-facing campaigns (Fixing Future Forestry; Rebalancing One Health) that pursue legal and regulatory reform — most visibly via Scottish Court of Session challenges to commercial forestry EIA screening — and community-facing programmes (Restore Your Meadow, Restore Your Garden, Restore Your Equine Paddock, and the Merlindale Nature Tweed Meadows Project) that deliver practical habitat restoration with landowners and communities. Its core capability is a multidisciplinary in-house bench combining public-law barristers, an academic bee ecologist with 400+ peer-reviewed papers and six translated bestsellers, a veterinary surgeon, an ex-RSPB Scotland OBE-holding lobbyist, a regenerative-farming ecologist, and a 30-year veteran journalist.

The organisation's products and outputs are human-expertise-led rather than technology-led: there is no disclosed software platform, data product, or proprietary technology stack. Outputs are legal pleadings, media coverage, public-policy submissions, ecological management plans, and supporter/membership engagement. Strategic significance is anchored in tangible case wins — halting forestry at Stobo Hope, securing a £2 million public-grant withdrawal, and obtaining the Todrig EIA ruling — and in the 2023 launch of a multi-landowner meadow-restoration initiative involving 24 Scottish Borders landowners.

Restore Nature's business model is a donations-and-grants nonprofit funded by 'visionary partners', with no commercial product revenue and no publicly disclosed pricing. Go-to-market is community-led, leveraging crowdfunding (527 backers for Stobo Hope, 412 for Todrig), earned media, ambassador endorsements, and partnerships with bodies such as the Bumblebee Conservation Trust, Nature Friendly Farming Network, Pasture for Life, Vet Sustain, and University of Sussex to drive participation and funding. Geographic footprint is UK-wide with operational depth in the Scottish Borders; customer/beneficiary segments split across UK individuals and communities (primary), UK policymakers (secondary), and a niche equine-owner segment for the upcoming paddock programme.

Name

FIX THE NATURE LTD

Legal name

Restore Nature Ltd

Website

https://restorenature.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fix The Nature Ltd (DBA Restore Nature) is a UK-based nonprofit founded in 2021 that combines legal, ecological, veterinary, and media expertise to run policy campaigns and community programmes restoring biodiversity across the United Kingdom.

Ownership category

akta.pro rank

Product category

Environmental Conservation and Biodiversity Restoration Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Ecosystem Restoration & Rewilding Services (AFAMAMAE), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Biodiversity restoration
• Nature conservation
• Environmental policy campaigns
• Habitat restoration programmes
• Ecosystem recovery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Partner Funding: As a private company, Restore Nature is sustained by the generosity of visionary partners who share the commitment to lasting environmental impact. The organization leverages its independence to launch powerful media and lobbying campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FIX THE NATURE LTD (operating as Restore Nature) is an environmental nonprofit that runs UK-wide policy campaigns (Fixing Future Forestry, Rebalancing One Health) and community-facing nature restoration programmes (Restore Your Meadow, Restore Your Garden, Restore Your Equine Paddock) to reverse biodiversity loss. It combines legal, ecological, veterinary, and media expertise to influence regulation, mount legal challenges, and deliver practical biodiversity programmes for individuals, communities, and landowners.

Product overview

Restore Nature Ltd is a nonprofit organization (registered company 13323059) focused on nature restoration and biodiversity recovery across the UK. Rather than a traditional technology product company, Restore Nature offers programs and campaigns to drive practical nature restoration. Their 'Restore Your' programs enable individuals and communities to restore biodiversity in specific spaces, including meadows, gardens, and equine paddocks. Their campaigns focus on policy and legal reform, particularly around forestry, One Health (balancing human, animal and environmental health), and chemical use. The organization combines legal, ecological, veterinary, and media expertise rather than offering a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Fixing Future Forestry: A campaign focused on ensuring proper Environmental Impact Assessments for forestry operations and promoting the right tree in the right place approach to forestry.

Products and services

• Restore Your Meadow Programme A practical programme enabling individuals and communities in the UK to restore wildflower meadows, providing knowledge and tools for biodiversity restoration at local levels.
• Restore Your Garden Programme A practical programme helping individuals and communities transform residential gardens into biodiverse and resilient ecosystems, targeting the 23 million UK residential gardens comprising an estimated 1 million acres.
• Fixing Future Forestry Campaign A policy and legal campaign addressing commercial forestry practices, including Environmental Impact Assessment advocacy for projects such as Stobo Hope and Todrig that challenge large-scale monoculture plantation proposals.
• Rebalancing One Health Campaign A campaign addressing the intersection of human, animal and environmental health, including advocacy on safe use of parasiticides in pets, precautionary approaches to chemicals (PFAS, herbicides, pesticides), and biodiversity loss awareness.
• Merlindale Nature Tweed Meadows Project A specific meadow restoration project working with 24 land owners in the Scottish Borders to restore wildflower meadow habitats, delivered as part of the Restore Nature Tweed Meadows programme.

Quantifiable outcome

• Halted forestry operations and secured landmark legal victory confirming original decision-making process was unlawful at Stobo Hope
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Nature Friendly Farming Network (NFFN)coreStrategic or Co-development PartnerMartin Lines serves as UK Steering Group Chair of NFFN and special advisor to Restore Nature, representing farmers and land managers working together to share best practices for nature and environmental outcomes while producing food.
• Pasture for LifecoreStrategic or Co-development PartnerJimmy Woodrow leads Pasture for Life as Executive Director and Board member, bringing expertise in regenerative farming and growing the organization to drive public interest in sustainable food production.
• Vet SustainminorStrategic or Co-development PartnerDr Judy Scrine founded and chairs the equine subgroup within Vet Sustain, aiming to create sustainability toolkits for veterinary teams and acting as liaison with British Veterinary Association and other sustainability groups.
• Bumblebee Conservation TrustcoreStrategic or Co-development PartnerFounded by Prof. Dave Goulson in 2006, the Trust has grown to 12,000 members and represents a major conservation organization focused on bumblebee protection.
• University of SussexcoreStrategic or Co-development PartnerProf. Dave Goulson serves as Professor of Biology at University of Sussex, specializing in bee ecology, contributing scientific expertise to Restore Nature's conservation work.
• Hutton InstituteminorStrategic or Co-development PartnerProf. Ian Wall serves as non-executive director of the Hutton Institute, contributing expertise in rural policy and land management.
• Borders Forest TrustminorStrategic or Co-development PartnerProf. Ian Wall serves as non-executive director of the Borders Forest Trust, supporting habitat restoration initiatives.
• Wildfowl and Wetlands TrustminorStrategic or Co-development PartnerDavid Lindo serves as vice-president of the Wildfowl and Wetlands Trust, contributing urban wildlife and education expertise.
• Pesticide Action NetworkminorStrategic or Co-development PartnerDave Goulson serves as trustee of Pesticide Action Network, working to reduce pesticide use and advocate for sustainable farming.
• RSPBcoreStrategic or Co-development PartnerStuart Housden OBE had a long career with RSPB working on government affairs, campaigns, policy development and advocacy. Restore Nature leverages his extensive RSPB experience and network.
• Somerset Wildlife TrustminorStrategic or Co-development PartnerStephen Moss serves as president of Somerset Wildlife Trust, contributing to local wildlife conservation efforts.
• Scottish Seabird CentreminorStrategic or Co-development PartnerStuart Housden OBE chairs the Board of the Scottish Seabird Centre, supporting coastal marine conservation.
• Edinburgh International Science FestivalminorStrategic or Co-development PartnerProf. Ian Wall serves as non-executive director of Edinburgh International Science Festival, supporting science education and outreach.
• National Museum ScotlandminorStrategic or Co-development PartnerProf. Ian Wall serves as non-executive director of National Museum Scotland, supporting natural history education.
• William Morris SocietyminorStrategic or Co-development PartnerProf. Ian Wall chairs the William Morris Society, supporting arts and environment education.
• Cornerstone BarristerscoreStrategic or Co-development PartnerMatt Hutchings KC is a colleague of David Lintott at Cornerstone Barristers, bringing legal expertise in public law to Restore Nature's advocacy work.
• Highlands and Islands Environment ForumminorStrategic or Co-development PartnerStuart Housden OBE is a Trustee of the Highlands and Islands Environment Forum, supporting environmental advocacy in Scotland.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Soil Association: UK charity promoting organic and regenerative farming, with policy and certification arms. Comparable on the regenerative-farming and One Health/sustainable-food intersection that Restore Nature's programmes target.
• RSPB (Royal Society for the Protection of Birds): Largest UK nature conservation charity (~1.2m members), pursuing bird and broader biodiversity protection through policy advocacy, land management and public engagement. Highly comparable as Restore Nature draws on Stuart Housden OBE's RSPB experience and operates in overlapping UK conservation-policy territory.
• The Wildlife Trusts: Federation of 46 UK wildlife trusts (800k+ members) managing nature reserves and running habitat restoration and advocacy programmes. Directly comparable on UK-wide biodiversity restoration programmes (meadows, woodland, marine) and policy campaigning.
• Friends of the Earth: UK arm of Friends of the Earth International, combining policy lobbying, legal action and grassroots campaigns on environmental issues including biodiversity and chemical use. Comparable on the legal/policy/grassroots campaigning model.
• Woodland Trust: UK's leading woodland conservation charity with 500k+ members, focused on native tree planting, ancient woodland protection and policy advocacy on forestry. Closely comparable to Restore Nature's Fixing Future Forestry campaign and habitat-restoration programmes.

Direct peers

• Bumblebee Conservation Trust: UK charity (12,000 members) founded by Prof. Dave Goulson in 2006 focused on bumblebee conservation through research, habitat creation and public engagement. Highly comparable given the founder overlap and shared ecological/bees focus.
• Buglife: UK invertebrate conservation charity focused on pollinators, habitat restoration and pesticide/policy advocacy. Directly comparable on the biodiversity-and-pollinator advocacy niche that Restore Nature occupies.
• CPRE (Campaign to Protect Rural England): UK countryside charity combining policy advocacy, legal challenges and community campaigns to protect rural landscapes from inappropriate development and land use. Closely comparable to Restore Nature's legal-driven advocacy model targeting commercial land-use decisions.
• Plantlife: UK wild plant conservation charity running meadow restoration, plant surveys and policy advocacy. Directly comparable to Restore Nature's Restore Your Meadow programme and broader wildflower-meadow focus.

Regional players

• Borders Forest Trust: Scottish Borders-focused charity restoring native woodland through land acquisition and community engagement. Comparable as a regional restoration organisation with overlapping geography and on-the-ground restoration delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restore-nature-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIX THE NATURE LTD