GROUPE AUTO UNITED INC.

What GROUPE AUTO UNITED INC. does

GROUPE AUTO UNITED INC., operating as United Auto Alfa Romeo, is a privately held, single-location authorized Alfa Romeo franchise dealership headquartered at 4600 Bd de la Grande-Allée, Boisbriand, Quebec, Canada. The company sells new Alfa Romeo vehicles — Giulia (luxury sedan), Stelvio (compact luxury SUV), Tonale (compact luxury SUV), and Tonale PHEV (plug-in hybrid SUV) — alongside pre-owned vehicles that include other luxury brands such as Ferrari. Pricing on 2026 models ranges from approximately $52,312.50 CAD (Tonale Sprint AWD) to $67,312.50 CAD (Stelvio Base AWD), with weekly financing examples published on the dealer website.

The dealership operates a full-service retail model: a physical showroom and service facility supported by a bilingual (French/English) SM360-powered dealer website that supports online inventory browsing, financing applications, trade-in evaluation, and service appointment booking. Ancillary revenue streams include in-house financing (including a second-chance credit program), factory-trained maintenance and repair using genuine Alfa Romeo parts, bodywork, cosmetic detailing, and parts and accessories sales. Marketing reach extends across Facebook, Instagram, YouTube, and TikTok.

The business is a traditional franchise dealer rather than a technology platform. It sells exclusively to individual consumers in the Canadian market and derives its competitive position from the Alfa Romeo (Stellantis) brand franchise and its physical presence in the Greater Montreal area. No parent company, ownership structure, headcount, funding history, or revenue figure is disclosed in the source material.

Name

GROUPE AUTO UNITED INC.

Legal name

United Auto Alfa Romeo

Website

https://unitedauto.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

GROUPE AUTO UNITED INC. (operating as United Auto Alfa Romeo) is a private, single-location authorized Alfa Romeo dealership in Boisbriand, Quebec, selling new and pre-owned luxury vehicles, financing, parts, and factory-trained service to individual consumers in the Greater Montreal area.

Ownership category

akta.pro rank

Headquarters

HQ city

Boisbriand

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Alfa Romeo vehicles including Giulia, Stelvio, Tonale, and Tonale PHEV models. Revenue generated from vehicle transactions with pricing in Canadian dollars.
2. Used Vehicle Sales: Resale of pre-owned vehicles including Alfa Romeo models and other luxury brands such as Ferrari. Revenue from used vehicle transactions.
3. Financing Services: In-house financing department offering vehicle financing and leasing options. Provides financing applications, works with financial institutions, and offers second-chance credit programs.
4. Service and Maintenance: Vehicle service department providing maintenance, repairs, bodywork, and detailing services using Alfa Romeo genuine parts.
5. Parts and Accessories: Sale of Alfa Romeo genuine parts and accessories for vehicle maintenance and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Authorized Alfa Romeo dealership selling new vehicles (Giulia, Stelvio, Tonale, Tonale PHEV) and pre-owned vehicles including luxury brands such as Ferrari. The dealership provides in-house financing and leasing with a second-chance credit program, factory-trained service and maintenance using genuine Alfa Romeo parts, bodywork and detailing services, and genuine parts and accessories retail. Operations are run from a single physical showroom in Boisbriand, Quebec, supported by digital sales tools on unitedauto.ca.

Product overview

United Auto Alfa Romeo is an Alfa Romeo franchise dealership offering a complete portfolio of new and pre-owned luxury vehicles along with comprehensive automotive services. The core product lineup consists of new Alfa Romeo vehicles: the Giulia luxury sedan, Stelvio compact SUV, Tonale compact SUV, and Tonale PHEV plug-in hybrid. The dealership also sells pre-owned vehicles including Alfa Romeo models and luxury brands like Ferrari. Supporting services include factory-trained maintenance and repair using genuine parts, financing/ leasing solutions including second-chance credit programs, and extended warranty options. The dealership operates as a traditional franchise dealer rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Alfa Romeo Vehicles Sale of new Alfa Romeo vehicles including Giulia (luxury sedan), Stelvio (compact SUV), Tonale (compact SUV), and Tonale PHEV (plug-in hybrid SUV). For individual consumers seeking luxury Italian automobiles in the Greater Montreal area.
• Pre-Owned Vehicles Sale of pre-owned Alfa Romeo vehicles and other luxury brands such as Ferrari that have been inspected and meet quality standards. For individual consumers seeking used luxury vehicles.
• Service and Maintenance Expert Alfa Romeo service and maintenance performed by factory-trained technicians using genuine Alfa Romeo parts and accessories. For current and prospective Alfa Romeo owners needing maintenance, repairs, bodywork, and detailing.
• Financing Services Financial planning and leasing options through the dealership's in-house financing department, including second-chance credit programs for buyers with credit challenges. For individual vehicle buyers needing financing or leasing for their purchase.
• Parts and Accessories Sale of genuine Alfa Romeo parts and accessories, along with bodywork services and detailing/cosmetic services. For Alfa Romeo owners needing replacement parts or customization.
• Alfa Romeo Tonale PHEV Plug-in hybrid electric vehicle combining 1.3L turbocharged 4-cylinder engine with electric motor producing 285 horsepower, 6-speed automatic PHEV transmission, all-wheel drive. Features 10.25-inch touchscreen with GPS navigation, Apple CarPlay, Android Auto, and advanced safety features including forward collision warning, lane keep assist, and blind-spot monitoring. For individual luxury vehicle buyers seeking a plug-in hybrid SUV.
• Alfa Romeo Tonale Compact luxury SUV powered by 2.0L turbocharged 4-cylinder engine producing 268 horsepower, paired with 9-speed automatic transmission and all-wheel drive. Features advanced infotainment, safety technologies, and premium interior amenities. For individual luxury vehicle buyers seeking a compact SUV.
• Alfa Romeo Stelvio Compact luxury SUV featuring 2.0L turbocharged 4-cylinder engine, 8-speed automatic transmission, and all-wheel drive. Offers premium interior, advanced driver assistance systems, and sporty performance characteristics. For individual luxury vehicle buyers seeking a compact SUV.
• Alfa Romeo Giulia Luxury sports sedan available in multiple trim levels, featuring high-quality materials, advanced technologies, and exceptional driving dynamics characteristic of Italian performance vehicles. For individual luxury vehicle buyers seeking a sports sedan.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alfa Romeo (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealership operating under brand franchise agreement with Alfa Romeo (part of Stellantis). The dealership represents the brand in the Boisbriand/Greater Montreal area, selling new vehicles, using brand marketing materials, and providing factory-authorized service using genuine parts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Stellantis: Parent manufacturer of Alfa Romeo and franchisor of United Auto's core business; relevant as upstream counterparty whose brand strategy, model allocation, marketing support, and franchise terms directly determine dealership economics and growth path.

Broad incumbents

• AutoCanada: Publicly-traded Canadian automotive dealer group (TSX: ACQ) operating a broad portfolio of new and used vehicle franchises across multiple provinces including luxury brands; serves as a scaled incumbent benchmark for dealer operations and unit economics.
• Groupe Dilawri: One of Canada's largest automotive dealer groups with extensive luxury franchise representation across Quebec and other provinces; benchmark for multi-brand scale, manufacturer bargaining power, and operational efficiency in luxury retail.
• HGrégoire: Large Quebec-based multi-brand automotive dealer group with numerous new and used vehicle franchises across the Greater Montreal area, providing scale, brand-mix, and operating-cost comparison for a single-franchise operator like United Auto.
• Groupe Park Avenue (Park Avenue Automotive Group): Major Montreal-area luxury automotive dealer group representing multiple premium brands (Audi, BMW, Porsche among others), directly competing for the same affluent Greater Montreal luxury buyer that United Auto Alfa Romeo targets.
• Audi Brossard: Authorized Audi dealership on Montreal's South Shore, directly competing for luxury compact SUV buyers with the Q3/Q5 lineups that overlap Alfa Romeo's Tonale and Stelvio offerings in price and positioning.
• BMW Mont-Royal: Authorized BMW dealership serving the Greater Montreal area, competing for the same affluent luxury sedan and SUV buyers with the 3/5 Series and X3/X5 lineups that directly overlap Alfa Romeo's Giulia and Stelvio offerings.

Direct peers

• Spinelli Alfa Romeo (Laval): Authorized Alfa Romeo dealership in nearby Laval, Quebec, operated by Groupe Spinelli. Same brand franchise, same model lineup (Giulia, Stelvio, Tonale, Tonale PHEV), same factory-authorized service capability, and overlapping Greater Montreal catchment.
• Maserati Quebec: Authorized Maserati dealership in Quebec - sister Italian luxury brand under Stellantis - directly competing for the Italian-luxury enthusiast customer segment with comparable sedan and SUV lineups (Grecale, Levante, Ghibli, GranTurismo) overlapping Alfa Romeo's positioning.
• Ferrari Quebec: Authorized Ferrari dealership in Quebec competing for the same Italian-luxury, performance-oriented affluent buyer demographic in the Greater Montreal area with overlapping service and ownership-lifecycle capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3Zg6WOwZ1F-WDGzc5qml7g
• Facebookfacebook.com/unitedalfaromeo
• Instagraminstagram.com/unitedalfaromeo
• TikToktiktok.com/@unitedalfaromeo?lang=en
• Xx.com/unitedauto_
• LinkedInlinkedin.com/company/united-camc-autos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUPE AUTO UNITED INC.