Northstar Media OÜ

What Northstar Media OÜ does

Northstar Media OÜ is a privately held Estonian private limited company (OÜ) that operates the Relax FM radio brand, delivering radio broadcasting, audio entertainment, and related media content to Estonian-speaking audiences via its web property relaxfm.ee.

The company has extended its content portfolio through a second audio property operating under the "Sky" name, hosted at relaxfm.sky.ee, indicating a multi-brand approach to audience segmentation or format differentiation within its domestic market. No information on programming technology, streaming infrastructure, content management systems, or distribution partnerships (such as DAB+, FM frequencies, or platform carriage deals) is disclosed in the available input.

The implied business model is consistent with a commercial ad-supported broadcaster: monetization via spot advertising and sponsorships sold to local advertisers, with the Sky sub-brand providing incremental inventory. No pricing, subscriber, or advertising rate-card information, customer logos, advertiser count, or revenue figures are disclosed.

Name

Northstar Media OÜ

Website

https://relaxfm.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Northstar Media OÜ is an Estonian private company that operates the Relax FM radio brand and the Sky audio sub-brand, providing radio broadcasting and audio entertainment content to Estonian-speaking listeners via web properties.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Audio entertainment
• Online radio
• Music streaming
• Media content

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Core offering

Northstar Media OÜ operates Relax FM, an Estonian radio broadcasting service that delivers audio entertainment and related media content to listeners. Its flagship brand, Sky, is a radio station operated under the Relax FM umbrella, distributed via the web at relaxfm.sky.ee.

Differentiator

Problem solved

Functional benefit

Products and services

• Sky

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Stingray Digital: Stingray is a Canadian B2B/B2C music and radio streaming service that powers curated audio channels for telecom operators and direct consumers; comparable to Northstar Media because it monetizes lean-back music channels via advertising and distribution partnerships.
• TuneIn: TuneIn aggregates and streams thousands of internet radio stations globally, including music-and-talk lean-back formats very similar in delivery model and listener use case to Relax FM, making it the closest direct peer for an ad-supported online radio operator.

Broad incumbents

• iHeartRadio: iHeartRadio is a large US-based digital audio platform that combines live and custom radio stations with on-demand streaming; it competes for the same internet-radio listener and advertiser wallet as Relax FM but at vastly greater scale.
• Spotify: Spotify is the dominant global music streaming platform; while it is primarily on-demand, its curated playlists and free ad-supported tier compete directly with lean-back radio services like Relax FM for ambient music listening time and ad revenue.
• Bauer Media Audio: Bauer Media Audio is a large European radio network operating hundreds of stations across multiple countries, including branded music formats; it is a relevant incumbent peer because it competes for the same European advertising budgets and demonstrates how multi-brand radio portfolios scale.
• SiriusXM: SiriusXM operates subscription and ad-supported streaming radio channels, including curated music and lifestyle formats analogous to Relax FM, on a satellite-plus-internet distribution model; relevant as a scaled incumbent in lean-back audio.
• Audacy: Audacy is a US-based radio broadcaster that has built a substantial digital streaming radio business alongside its terrestrial stations, providing a comparable monetization model (streaming + ads) to Northstar Media's lean-back radio operation.
• NRJ Group: NRJ Group is one of Europe's largest radio broadcasters, operating multiple branded music stations across France and other markets; comparable to Relax FM as a music-led radio operator selling advertising against lean-back audiences.

Emerging players

• RadioPublic: RadioPublic is a smaller digital audio platform focused on podcast and radio distribution with ad-supported monetization; comparable as an emerging direct competitor in the lean-back internet audio space where Northstar Media also operates.

Regional players

• Eesti Rahvusringhääling (ERR): ERR is the Estonian public broadcaster operating national radio and TV channels including Vikerraadio and Raadio 2; it is a regional peer because it competes for Estonian radio listeners and advertising-adjacent audiences in the same domestic market as Relax FM, though funded publicly rather than commercially.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northstar Media OÜ