Tupsiku eralasteaed ja lastehoid

Name

Tupsiku eralasteaed ja lastehoid

Legal name

OÜ Tupsik

Website

https://tupsik.ee

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Full-Day Nursery Programs (EDACACAD)

Keywords

• Preschool education
• Childcare services
• Daycare services
• Early childhood education
• Montessori kindergarten

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Kindergarten tuition (õppetasu / kohatasu): Monthly fee paid by parents for kindergarten services. Fee is set at 15% of the Estonian minimum wage. Covers childcare and preschool education for children aged 3-7 in two mixed-age groups.
2. Daycare tuition (lapsehoiutasu): Monthly fee for daycare services for children aged 1.5-6. Same rate as kindergarten. Additional food fee charged per day attended. Food catering provided by OÜ Levisio Group.
3. Party host services (õhtujuht): Hourly party host (õhtujuht) services for children's birthday parties and events. Hosts come to home or party venue. Additional revenue stream beyond core childcare.
4. Costume rental (kostüümide rent): Costume rental for children's events, birthday parties, and other celebrations. Priced per overnight period with deposit.
5. Event venue and party space rental: Renting of facility spaces (large playroom, playground) for children's birthday parties and events. Also offers bundled packages with party host.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tupsiku eralasteaed ja lastehoid is a private kindergarten and daycare operator in Tartu, Estonia, providing preschool education for children aged 3-7 across two mixed-age Montessori-style groups (Mesimummid, Lepatriinud) with 32 places, and daycare for children aged 1.5-6 across groups with up to 18 additional places. The service operates from two Tartu locations (Annelinn and Veeriku) and is supplemented by birthday party venue rental, party host entertainment, costume rental, and extracurricular activities.

Product overview

Tupsiku eralasteaed ja lastehoid is a private kindergarten and childcare service provider based in Tartu, Estonia, offering two core services: kindergarten education for children aged 3-7 years and daycare for children aged 1.5-6 years. The kindergarten operates two mixed-age groups (Mesimummid and Lepatriinud) with 32 total capacity, while childcare operates multiple groups across two locations with capacity for up to 18 children. Beyond core childcare services, the company offers supplementary offerings including birthday party venue rental and organization, professional party host entertainment, costume rental, and extracurricular activities. The service operates from Mõisavahe 21 in Annelinn and a secondary location at Näituse 30-4 in Veeriku district.

Differentiator

Problem solved

Functional benefit

Products and services

• Lasteaed (Private Kindergarten) Private kindergarten providing preschool education for children aged 3-7 years, organized in two mixed-age (liitrühm) groups: Mesimummid (ages 3-5) and Lepatriinud (ages 4-7), with a total capacity of 32 children. Located at Mõisavahe 21, Annelinn, Tartu, and based on Montessori pedagogy.
• Lastehoid (Childcare/Daycare) Daycare service for children aged 1.5-6 years, operating across two locations in Tartu: Liblikad and Tirtsude groups at Mõisavahe 21 (Annelinn), and a separate group at Näituse 30-4 (Veeriku district). Total capacity up to 18 children. Provides early childhood care and developmental activities with priority transition into the kindergarten.
• Sünnipäevad (Birthday Party Venue Rental) Rental of the kindergarten's large playroom and playground for children's birthday parties and events. Available at €30/hour for the venue alone, or €50/hour bundled with a party host.
• Õhtujuhid (Party Host Services) Professional party host entertainment service for children's birthdays and events. Hosts come to a home or party venue in various character costumes and run games, competitions, balloon animals, face painting, and other activities. Priced at €40/hour.
• Kostüümide rent (Costume Rental) Rental of children's costumes for parties, kindergarten events, and other celebrations, available in various sizes for children and adults. Priced from €10 per night plus a security deposit.
• Huvitegevus (Extracurricular Activities) Optional extracurricular programs including art circle, music and creative play circle, and ballet/tail dance class. Organized by registered non-profits (MTÜ) or sole proprietors who set their own participation fees; Tupsiku provides the space and facilitates access for families.

Quantifiable outcome

• Eliminates commute time to far-away municipal kindergartens for Annelinn families
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kiusamisest Vabaks (Free from Bullying)minorStrategic or Co-development Partner · 1 January 2015Tupsiku participated in the 'Kiusamisest Vabaks' anti-bullying program from 2015 to 2021, implementing structured practices to prevent bullying in the kindergarten environment.
• HITSA (Hariduse Infotehnoloogia Sihtasutus)minorStrategic or Co-development PartnerTupsiku kindergarten participates in the HITSA Progetiigri (ProgeTiiger) programming literacy program, introducing children aged 3-7 to digital skills and computational thinking through age-appropriate activities.
• SuukoolminorStrategic or Co-development PartnerTupsiku participates in the national Suukool campaign aimed at promoting dental health among children ('Suukool võitleb suukollidega!'). The campaign educates children on oral hygiene.
• OÜ Levisio GroupcoreOthersOÜ Levisio Group provides daily catering and food services for Tupsiku kindergarten and daycare. Menus are designed according to healthy eating requirements and displayed on group notice boards.
• Tartu Linn (City of Tartu)coreOthersTartu city municipal system integration: children attending Tupsiku preserve their queue position in Tartu's municipal kindergarten waiting list. City of Tartu also co-finances childcare for eligible families and has a subsidy program for low-income families (kohatasu toetus).
• Various extracurricular activity providers (MTÜs and sole proprietors)minorChannel Partner/ Reseller/ DistributorExtracurricular activities (art circle, music and creative play circle, ballet dance) are organized by registered non-profits (MTÜ) or individual entrepreneurs who determine participation fees. Tupsiku provides the space and facilitates access for families.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Nord Anglia Education: International premium schools operator running early years through secondary programs. Comparable as a broad incumbent applying premium educational pedagogy (including Montessori-influenced approaches) across multiple sites.
• KinderCare Learning Companies: Major U.S.-headquartered private early childhood education provider with national footprint. Comparable as a scaled incumbent that demonstrates how a private kindergarten/daycare concept can be expanded across geographies.
• Bright Horizons Family Solutions: Large publicly-traded operator of employer-sponsored childcare and early education centers globally. Comparable as a broad incumbent in the private early childhood education space, demonstrating the scale ceiling achievable through multi-site rollup of similar local operations.

Emerging players

• International School of Estonia: English-language international school in Estonia offering early years through secondary programs. Comparable as a premium alternative for Tartu-area expatriate and education-focused families, albeit with a different pedagogical approach.

Direct peers

• Tartu Linn (City of Tartu) Municipal Kindergartens: The municipal kindergarten system in Tartu, including the queue position mechanism that Tupsiku integrates with. They serve the same 3-7 age group with the same base fee structure (15% of minimum wage), making them the primary price-anchored competitor in the same city.
• Lotte Eralasteaed: A known private kindergarten chain operating in Estonia. Comparable as a private alternative to municipal care, serving similar preschool-age children with a similar fee structure and competing for the same Tartu-area families.

Regional players

• Tallinna Munitsipaal-lasteaiad (Tallinn Municipal Kindergartens): Tallinn's municipal kindergarten network. Same municipal kindergarten model as Tartu, but serving a different geography. Comparable as a regional pricing anchor and benchmark for Estonian public-sector early childhood education offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tupsikud

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tupsiku eralasteaed ja lastehoid