Mogotel

What Mogotel does

Mogotel Hotel Group is an international hotel operator headquartered in Riga, Latvia, founded in 2002. The company manages a dual-track portfolio comprising three proprietary hotel brands — Wellton (4-star upscale with SPA centres), Rixwell (4-star affordable accommodation), and Rija (3-star mid-market) — alongside franchise/management agreements with four of the largest global hospitality groups: Wyndham Hotels & Resorts, Accor, IHG, and Marriott International. Across these brands, Mogotel operates 24 hotels in 9 European countries (Latvia, Estonia, Ukraine, Germany, Poland, Hungary, Slovenia, Slovakia, Sweden) with a workforce of more than 1,200 team members, and has two additional greenfield development projects underway in Riga Old Town.

Beyond property operations, Mogotel sells professional services to third-party hotel owners and investors: full hotel management (revenue analysis, cost management, KPI tracking), investment and consulting (project screening, strategic planning, acquisitions, pricing appraisal), sales and marketing (training, target-customer definition, online communication), and development services (market entry strategy, pre-opening processes). Revenue mechanics combine room revenue from owned/operated properties, management fees from third-party owners, and franchise fees/licensing from international brand partners. Distribution is hybrid — direct booking through mogotel.com, third-party OTAs (Booking.com, TripAdvisor), and global reservation systems via Wyndham Rewards, ALL - Accor Live Limitless, and IHG One Rewards. The customer base spans leisure travelers, corporate/business travelers, MICE groups (conferences up to 300 participants), and extended-stay guests.

Technology infrastructure is conventional hospitality IT: property management systems, an online self-service check-in/check-out platform launched June 2025 at Rija Riga City Centre (the group's first fully self-service property), and a Document Management System (DVS) rolled out September 2025 for internal process digitization. Mogotel operates without disclosed revenue figures, external venture capital, or public listing; ownership rests with founder Vadim Muhins (Chairperson of the Council), with CEO Jelena Stirna leading day-to-day operations. Recognition includes the 2019 European Business Awards 'Company of the Year with turnover up to €25 million' and 2022 Booking.com Traveller Review Awards.

Name

Mogotel

Legal name

Mogotel Hotel Group AS

Website

https://mogotel.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mogotel Hotel Group is a Riga-based international hotel operator managing 24 hotels across 9 European countries under proprietary brands (Wellton, Rixwell, Rija) and global franchise partnerships (Wyndham, Accor, IHG, Marriott), serving leisure, business, and MICE travelers.

Ownership category

akta.pro rank

Product category

Hotel Management and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Residential Property Managers (531311), Management Consulting Services (54161)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM), Hotel Chain & Brand Contracting (Global/Regional Agreements) (THACAGAE)

Keywords

• Hotel management services
• Franchise hotel operations
• Hospitality consulting
• Hotel investment advisory
• Accommodation management

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Operations Management: Full-service hotel management including revenue analysis, revenue management, costs management, profit management, and KPI analysis for owned and managed properties across Eastern and Northern Europe.
2. Franchise and Brand Licensing: Operating hotels under international franchise brands including Wyndham, Accor, IHG, and Marriott, generating revenue through franchise fees and operational management agreements.
3. Investment and Consulting Services: Hotel investment strategy development, project screening, strategic planning, investment analyses, acquisitions, and pricing appraisal services.
4. Sales and Marketing Services: Hotel personnel training, operational consulting, sales and marketing strategy planning, target customer definition, and online communication services for third-party hotel owners.
5. Hotel Development: Full company review, market position analysis, brand strategy implementation, acquisition and dispersal advice, market entry strategy, and pre-opening services for new hotel development projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mogotel Hotel Group operates and manages a portfolio of approximately 24 hotels across 9 European countries under proprietary brands (Wellton, Rixwell, Rija) and international franchise brands (Wyndham, Accor/Mövenpick/Ibis, IHG/voco, upcoming Marriott). Beyond property operations, the company sells professional services to hotel property owners and investors, including full hotel management (revenue, cost, profit, KPI analysis), investment and consulting, sales and marketing support, and greenfield development advisory.

Product overview

Mogotel Hotel Group is an international hotel operator headquartered in Riga, Latvia, founded in 2002. The company operates a dual-track portfolio model: (1) Proprietary hotel brands including Wellton Hotels (4-star upscale with SPA centres in Riga), Rixwell Hotels (affordable accommodations across Riga, Tallinn, and Kyiv), and Rija Hotels (mid-market properties in strategic locations). (2) Franchise/management partnerships with major global hotel chains: Wyndham Hotels & Resorts (Ramada, Wyndham Garden properties in Germany and Poland), Accor Group (Mövenpick, Ibis, Ibis Styles in Budapest, Bratislava, Ljubljana), and IHG (voco Stockholm Kista). Beyond property operations, Mogotel offers professional services including full hotel management (revenue analysis, cost management, KPI analysis), investment and consulting (acquisitions, market entry, strategic planning), sales and marketing, and development services. The group manages approximately 24 hotels across 9 European countries and is expanding with new development projects in Riga's Old Town and new Marriott-branded properties planned for 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Wellton: Upper-market 4-star hotels with SPA centres, located in Riga city centre
• Rixwell
• Rija
• Sky Loft
• Rija Old Town Hotel
• Rija VEF Hotel

Products and services

• Wellton Hotels Proprietary 4-star hotel brand combining upscale accommodation with SPA centres. All Wellton Hotels have convenient and prominent locations in Riga city centre. Current properties include Wellton Riverside SPA Hotel (265 rooms, largest SPA in Old Riga), Wellton Centrum Hotel & SPA (144 rooms), and Wellton Riga Hotel & SPA (174 rooms). Targeted at leisure and business travelers seeking premium amenities in central locations.
• Rixwell Hotels Proprietary 4-star hotel brand offering friendly accommodation at affordable prices, with properties located next to tourist destinations, entertainment venues, and business centres across Riga, Tallinn, and Kyiv. Properties include Rixwell Collection Seaside Hotel (Jūrmala), Rixwell Collection Savoy Boutique Hotel (Tallinn), Rixwell Viru Square Hotel (Tallinn), Sky Loft Kyiv Hotel by Rixwell (Kyiv), Rixwell Elefant Hotel (Riga), and Rixwell Old Riga Palace Hotel.
• Rija Hotels Proprietary 3-star hotel brand offering mid-market and lower mid-market accommodation in strategic locations for a wide range of customers. Properties include Rija Riga City Centre Hotel (the group's first fully self-service hotel), Rija Old Town Hotel (Tallinn), Rija VEF Hotel (Riga), Rija Domus Hotel (Riga), and Rija Bauska Hotel.
• voco Stockholm Kista (IHG) IHG-branded 4-star hotel in Stockholm's Kista tech district. Features 201 rooms, five versatile meeting rooms, SPA and wellness facilities including an indoor pool and fitness center. Located near major corporate headquarters, Kistamässan Exhibition & Congress Centre, and Stockholm-Arlanda International Airport. Represents Mogotel's entry into the Swedish market and the Nordic region.
• Wyndham Hotels (Ramada, Wyndham Garden) Franchise hotel properties operated under Wyndham Hotels & Resorts brands. Properties include Ramada by Wyndham Essen (Germany, 176 rooms), Wyndham Garden Munich Messe (Germany, 267 rooms, near Munich exhibition grounds), and Wyndham Wroclaw Old Town (Poland, 4-star Superior). Marketed as 4-5 star hotels.
• Accor Hotels (Mövenpick, Novotel, Ibis, Ibis Styles) Franchise hotel properties operated under Accor brands. Includes Mövenpick Hotel Budapest Centre (227 renovated rooms in a six-story Art Nouveau building, 7 conference rooms for up to 300 participants, the first Mövenpick-branded hotel in Budapest), Novotel Budapest Centrum (operated until April 2025 rebranding), Ibis Bratislava Centrum (3-star), and Ibis Styles Ljubljana Centre and The Fuzzy Log (3-star, Ljubljana).
• Full Hotel Management Services B2B service for hotel property owners covering hotel revenue analysis, revenue consultation, revenue management, costs management, profit management, and KPI analysis. Delivered as ongoing operational management of third-party-owned or franchise-branded properties across Eastern and Northern Europe.
• Investment & Consulting Services B2B advisory service for hotel investors and developers covering investment strategy development, hotel project screening, strategic planning, investment analyses, hotel acquisitions, and pricing appraisal in the hotel industry.
• Sales & Marketing Services B2B service for hotel owners covering hotel personnel training, operational consulting, sales and marketing strategy planning, target customer definition, and online communication services for third-party hotel properties.
• Hotel Development Services B2B service for new hotel projects covering full company review, market position analysis, brand strategy and implementation, acquisition and dispersal advice, market entry strategy, pre-opening processes and costs, and hotel development project execution.

Quantifiable outcome

• 4 of 10 employees promoted internally
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development Partner · 14 May 2026Strategic partnership announced May 2026 for two new hotel projects in Latvia: (1) StudioRes by Marriott - extended stay concept, first in Latvia and one of first in Europe; (2) Four Points Flex by Sheraton brand conversion. Projects planned for Q4 2026 opening.
• Accor GroupcoreStrategic or Co-development PartnerLong-standing partnership with Europe's largest hospitality company operating Mövenpick, Novotel, Ibis, and Ibis Styles brands. Mövenpick Hotel Budapest Centre opened April 2025 following 3+ years of renovation. Collaboration spans Central Europe premium segment.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerPartnership for voco Stockholm Kista hotel opened September 2024 - Mogotel's first property in Sweden. Located in Kista tech district, the 201-room hotel represents strategic market expansion into Nordic region.
• Wyndham Hotels & ResortscoreStrategic or Co-development PartnerFranchise partnership operating 3 Wyndham properties in Wroclaw (Poland) and Munich (Germany) - Ramada by Wyndham Essen, Wyndham Garden Munich Messe, and Wyndham Wroclaw Old Town. 5-star hotel brand.
• RevelopminorStrategic or Co-development PartnerReal estate development partner for voco Stockholm Kista project - Mogotel's entry into Swedish market in collaboration with IHG.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Fattal Hotels (Leonardo Hotels): Fattal operates Leonardo Hotels across Europe with 200+ properties spanning economy to upscale. Directly comparable in pan-European multi-brand hotel operation, franchise partnerships, and mid-market focus.
• PPHE Hotel Group: PPHE Hotel Group operates upper-upscale and lifestyle hotels across Europe (Park Plaza, art'otel brands). Like Mogotel, it is a mid-sized multi-brand European operator/manager; comparable in its mix of owned/leased and managed properties and premium-mid positioning.
• Event Hotels (HR Group): Austrian/European hotel operator formerly known as Event Hotels, now part of HR Group. Comparable as a Central European hotel operating platform with multiple brands across segments.
• Motel One Group: Privately held European design budget hotel chain with 90+ properties in Germany, UK, Austria, Netherlands, and other markets. Comparable in its European multi-city private-operator model focused on efficient mid-market positioning.
• Vienna House (HR Group / UBM): Vienna House operates mid-scale and upscale hotels across Central/Eastern Europe. Directly comparable in CEE geographic focus and multi-brand operating model.
• B&B Hotels: European budget hotel chain operating 700+ properties across France, Germany, Italy, Spain, and CEE. Comparable in the European economy/mid-market operating segment and franchise-light model.
• Lindner Hotels: Privately held German/European hotel group operating upper-mid and upscale properties across multiple countries. Comparable as a private, founder-influenced multi-brand operator in the DACH/CEE region.

Broad incumbents

• NH Hotel Group (Minor Hotels): Major European hotel operator (350+ properties) now part of Minor International. Comparable in European multi-brand operating footprint but at significantly larger scale than Mogotel.
• Louvre Hotels Group (Jin Jiang): European multi-brand hotel operator (Campanile, Kyriad, Première Classe, Royal Tulip) owned by Jin Jiang. Comparable as a pan-European operator with franchise-driven growth in the mid/economy segment.
• Steigenberger Hotels (Deutsche Hospitality / Huazhu): German-rooted upscale hotel group (Steigenberger, IntercityHotel, Jaz, MAXX) now under Huazhu. Comparable in DACH/Central European full-service hotel operations and brand portfolio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellton-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogotel