Siilipidu OÜ

What Siilipidu OÜ does

Siilipidu OÜ is an Estonian private limited company (OÜ) operating a costume rental, sale, and manufacturing business from a single physical location at Saare tn 1, Raeküla, Pärnu. The company rents, sells, and produces costumes for children and adults, with an inventory of over 200 items spanning fairy-tale characters, Disney franchises, historical themes, professional categories, holiday outfits (Halloween, Christmas), and complementary accessories (43 accessories, 12 wigs, 38 headwear items, 5 footwear items). Pricing for rentals ranges from €4 to €15 per unit on a 1–3 day period, with a refundable security deposit typically €20 (or equal to the item value for expensive pieces) and late-return fees of €2 per week. Optional local delivery within city limits is priced at €4 per trip.

The commercial model is direct-to-consumer and transactional. Customers browse the online catalog at siilipidu.eu (WordPress/WooCommerce) before arranging pickup at the Raeküla location, which is open by appointment only. Revenue streams consist of costume rentals, direct costume sales (e.g., a 'Tüdruk kosmos' dress priced at €22), and delivery fees. Payment is accepted in cash or via invoice. Marketing runs through the website plus Facebook and Instagram profiles, both used for organic engagement and visual product showcase. Primary customer segments are families with children (children's parties, school events), adult consumers (themed parties, Halloween, theater), educational institutions (school plays, kindergarten events), and to a lesser extent professional performers.

The technology stack is modest and off-the-shelf: WooCommerce powers the rental shop, Google Analytics and Hotjar collect usage analytics, and YouTube and Google Maps are embedded for video and location content behind cookie consent. The company is GDPR-compliant under Estonian and EU data-protection law, with a privacy policy effective May 25, 2018. No funding rounds, parent company, M&A activity, management team information, or headcount figures are disclosed; the company appears to be privately held and owner-operated, with all evidence pointing to a small local consumer business rather than a venture-backed or scaling operator.

Name

Siilipidu OÜ

Legal name

Siilipidu OÜ

Website

https://siilipidu.eu

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Siilipidu OÜ is an Estonian costume rental, sale, and manufacturing business based in Pärnu, serving families, adults, and educational institutions with 200+ themed costumes and accessories via appointment-based pickup and local delivery.

Ownership category

akta.pro rank

Product category

Costume Rental Services

NAICS

Formal Wear and Costume Rental (532281), Consumer Goods Rental (5322)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Decor Props & Themed Set Rentals (HSACAFAK)

akta.pro secondary industries

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK), Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)

Keywords

• Costume rental services
• Themed costume manufacturing
• Children's fancy dress hire
• Party costume shop
• Theatrical costume rental

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Costume Rental: Short-term costume rentals with a standard rental period of 1-3 days. Customers pay rental fee plus a security deposit (typically 20.00 € for costumes) which is refundable upon timely return in good condition. Extended rental periods available by arrangement for additional fees.
2. Costume Sales: Direct sale of costumes and costume components to customers. Examples include 'Tüdruk kosmos' dress sold for 22.00 €.
3. Delivery Services: Optional delivery and pickup service within city limits for 4.00 € per trip, providing additional revenue from logistics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Siilipidu OÜ rents, sells, and manufactures costumes and costume accessories for children and adults. Customers select from an online catalog of 200+ themed costumes (Disney, fairy tales, historical, professional, Halloween, Christmas, etc.) and pick them up at the Raeküla, Pärnu store or have them delivered locally. Standard rental periods are 1–3 days, with security deposits (typically €20) and an in-house custom costume creation service for items not in the existing inventory.

Product overview

Siilipidu OÜ operates a costume rental (Kostüümilaenutus) business offering stylish clothes for all ages. The company provides costume rental, sale, and manufacturing services. The product portfolio includes costumes categorized by target audience (Men, Women, Boys, Girls), costume types (Kostüüm, Accessories, Wigs, Headwear, Masks, Footwear), and themes (Halloween, Christmas, Fairy Tale Characters, Movie Characters, Historical, Professions, Animals). Key products include character costumes from Disney, fairy tales, and movies; holiday-themed costumes (Halloween, Christmas); historical period costumes; and professional costumes. The company also offers custom costume manufacturing upon request. Rental terms include 1-3 day periods with security deposits ranging from 5-20€ depending on the costume value.

Differentiator

Problem solved

Functional benefit

Products and services

• Costume Rental (Kostüümilaenutus)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Fun.com: Online costume and accessories retailer focused on character, Halloween, and themed costumes including group and plus-size offerings. Comparable category overlap with Siilipidu (Disney, fairy tale, historical themes) but operates as a pure-play e-commerce retailer.
• Milanoo: Online costume and apparel retailer with strong European customer base offering themed and character costumes at accessible price points. Comparable to Siilipidu's costume sales side and broad theme coverage, though operating purely online versus hybrid online/physical.

Others

• Etsy: Global marketplace for handmade and custom goods including a substantial costume category with independent makers offering bespoke designs. Relevant as an alternative channel for customers seeking custom/unique costumes that Siilipidu also targets via its in-house manufacturing.

Broad incumbents

• Party City: Largest party goods specialty retailer in North America offering costumes, decorations, and party supplies. Shares costume category and party-event customer use cases with Siilipidu, but as a multi-category retailer versus a costume rental specialist.
• HalloweenCostumes.com: Major online retailer specializing in costumes and Halloween accessories, operated by BuySeasons. Comparable to Siilipidu in theme breadth and character licensing, but competes via mass-market online retail versus rental-based local service.
• Spirit Halloween: Largest seasonal Halloween retailer in North America with thousands of pop-up stores annually. Overlaps with Siilipidu in Halloween/character costume assortment but operates as a seasonal retail chain rather than a year-round rental business.
• Rubie's Costume Company: World's largest designer, manufacturer, and distributor of costumes and masquerade products. Comparable to Siilipidu in costume category breadth and theme licensing (Disney, Marvel, etc.), but operates at global wholesale/retail scale versus local rental.

Direct peers

• Angels Costumes: London-based theatrical and costume hire company founded in 1840, offering one of the world's largest collections of costumes for rent. Directly comparable to Siilipidu in rental model, focus on themed/character costumes, and serving both consumer and performance markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SiiliPeoRuuM-336782489693798/?__tn__=kC-R&eid=ARBsVBz6wiSInFH7bS1M3-od4Zq8CtWTT36VyPPO-hk2gsPKtT9S1-zCvlwpmU4vricpZr3Uj_V0U4gk&hc_ref=ARQXdzoP81A2swjbHIPmXvAuPZsHQio3ZhYfRkPWgdFLSXhjP1pdScXIiPANrkJ7iLs&__xts__%5B0%5D=68.ARDfoQ--aQ8YFobgiNQu1qOQ700A8JmjL4bUz6g90MPFH_O-JCbggrG_v4AoZ4xPqBrh2fPFq9ejC-s5BJV847iVcjnkCANr-Fts0kaLLyseki7hnt_Q7BnLt_fnJYd6NObRq544HjD1hy62pA6W3TpPJvtXkBRN3fICv8GM1ZPfyB2L0PsAAQ
• Instagraminstagram.com/siilipidu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siilipidu OÜ