Ontario Natural Building Coalition

Name

Ontario Natural Building Coalition

Legal name

Ontario Natural Building Coalition

Website

https://naturalbuildingcoalition.ca

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural Building Advocacy and Sustainable Construction Education

NAICS

Civic and Social Organizations (8134), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Natural building advocacy
• Sustainable construction education
• Straw bale construction
• Rammed earth workshops
• Green building networking

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees collected from individual, family, student/unwaged, non-profit organizations, and business members. Membership provides voting rights, conference discounts, access to member forums, and professional directory listings for business members.
2. Conference Registration: Revenue generated from annual Natural Building Conference registrations, with discounted rates for members.
3. Workshop Fees: Fees collected from hands-on workshops such as rammed earth workshops led by Aerecura. Early bird rates are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Ontario Natural Building Coalition is a membership-based advocacy coalition of designers, builders, engineers, homeowners and educators that promotes healthy, high-performance natural building strategies in Ontario's construction industry. It delivers tiered annual memberships, an annual Natural Building Conference, professional workshops, a Find a Professional directory, Natural Home Tours, and a digital resources library as its core member-facing services.

Product overview

Ontario Natural Building Coalition is a membership-based advocacy organization that promotes healthy, high-performance natural building strategies in Ontario's construction industry. The organization operates as a unified platform offering membership services, professional networking directories, educational events (annual conference and workshops), and resource sharing. Core offerings include the annual Natural Building Conference at Camp Kawartha, the Natural Homes Tour program, Find a Professional directory, natural building workshops, and a resources library featuring building galleries, video presentations, and recommended reading. The coalition connects builders, designers, engineers, homeowners, and students through its membership tiers (Individual, Family, Business, Non-profit, Student/Un-waged) and facilitates education and code recognition of natural building systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual tiered membership program with Individual, Family, Business, Non-profit Organization, and Student/Un-waged tiers, granting voting rights, conference discounts, free Natural Homes Tour admission, email notifications, member forum access, and a Find a Professional directory listing for Business Members.
• Annual Ontario Natural Building Conference Two-day annual conference with presentations, breakout sessions, networking opportunities and locally sourced meals, focused on code-approved, high-performance natural building strategies. The 2026 edition is scheduled for April 18–19, 2026 at Camp Kawartha near Lakefield, Ontario.
• Natural Homes Tour By-appointment Ontario-wide tour program showcasing high-performance natural homes built with straw bale, hempcrete, light straw-clay, rammed earth walls, living roofs, and alternative energy systems, with virtual home tour videos also available. Free admission for members.
• Natural Building Workshops Hands-on, expert-led Ontario workshops covering natural building techniques including rammed earth construction (Aerecura), straw bale building, and natural plaster application, with early bird pricing and OAA Continuing Education credit eligibility.
• Find a Professional Directory Online public directory listing ONBC Business Members including builders, designers, architects, engineers, consultants, educators, and suppliers in the Ontario natural building field, enabling homeowners to search and contact professionals.
• Dan Indoe 'Pay-it-Forward' Bursary Bursary in partnership with Evolve Builders Group Inc. that covers travel and one conference registration, supporting under-represented individuals pursuing natural building, in honor of longtime Evolve Builders Group employee Dan Indoe.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Camp KawarthacoreStrategic or Co-development PartnerAnnual partnership hosting the Ontario Natural Building Conference and AGM at Camp Kawartha near Lakefield, Ontario. The venue's award-winning Health Centre was built by Straworks 4 years ago using natural building methods.
• Evolve Builders Group Inc.coreStrategic or Co-development PartnerPartner on the Dan Indoe 'Pay-it-Forward' Bursary, which covers travel and one conference registration. Dan Indoe was a longtime employee of Evolve Builders Group and an advocate for under-represented individuals.
• Aerecura (Graham Cavalier)coreStrategic or Co-development PartnerAerecura co-founder Graham Cavalier leads rammed earth workshops for the ONBC. Workshops are eligible for OAA Continuing Education credits. Two workshops are planned for 2026 at Dropseed Nursery and Paper Kite Farm.
• Dropseed NurseryminorChannel Partner/ Reseller/ DistributorHost venue for Aerecura rammed earth workshop in August 2026. Provides location for hands-on natural building education.
• Paper Kite FarmminorChannel Partner/ Reseller/ DistributorHost venue for Aerecura rammed earth workshop in September 2026. Farm provides fresh lunch from market garden for workshop participants.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Passive House Canada: Canadian advocacy and training body for the Passive House high-performance building standard, operating a member network, certifications, and educational events. Comparable as a high-performance building advocacy membership organization with similar event-driven engagement model.
• Cob Cottage Company: Natural building education and workshop provider focused on cob, earthen, and natural plaster techniques. Comparable as a hands-on natural building training organization and partner of natural building coalitions.

Broad incumbents

• Ontario Home Builders' Association (OHBA): Provincial industry association for residential construction in Ontario, providing advocacy, training, and member services to builders. Comparable in Ontario-specific membership and advocacy model, though serving mainstream residential construction rather than natural building.
• Canada Green Building Council (CaGBC): National green building advocacy and certification body operating LEED programs in Canada. Comparable as a membership-based green construction advocacy organization, though its mandate is broader than ONBC's natural-building focus.
• Canadian Wood Council: National industry association representing the wood products sector in Canada, advancing wood use in construction through advocacy, code work, and education. Comparable as a membership-based construction industry advocacy body, though focused on a different material category.

Direct peers

• EcoHome Network: Canadian resource hub for green and natural home building, providing directories, articles, and educational content to homeowners and professionals. Comparable as an information and referral platform serving eco-conscious Canadian builders and homeowners.
• Natural Building Network: North American membership-based coalition promoting natural building practices, including straw bale, cob, and earthen construction. Directly comparable in mission, membership structure, and event/conference programming to ONBC, though serving a broader North American footprint.
• Build It With Bales (Straworks): Natural building contractor specializing in straw bale construction and partner of ONBC (built the Camp Kawartha Health Centre). Comparable as a natural building practitioner and educator closely tied to the ONBC ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ontario-natural-building-coalition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Natural Building Coalition