Roman Tavast OÜ

What Roman Tavast OÜ does

Roman Tavast OÜ is an Estonian jewelry and badge manufacturer founded in 1923 in Tallinn, operating for nearly 100 years as a traditional handcraft workshop. The company designs and manufactures badges (rinnamärgid), corporate jewelry (firmaehted), merit/award badges (teenetemärgid), graduation rings (lõpusõrmused), medals, commemorative coins, and premium business gifts. Production is based at a single workshop in Tallinn (Kadaka tee 36) using 925 sterling silver, 585 gold, and traditional hot enamel (juveeliemail) — a glass-based technique applied with sub-1mm spatulas, fired at 800°C, then ground and polished to a mirror finish. The firm manufactures its own press tools in-house and relies on a small team of master craftspeople, including goldsmith Harry Tensing and designer Kairin Koovit, with techniques passed through generations.

The company operates a dual business model. On the B2B side, project managers (e.g., Kalju Kõrts for Estonian projects) handle custom corporate and institutional orders on a quote-based, project-driven basis, producing items such as Swedbank employee oak-leaf badges, Kaitseliit (Estonian Defence League) insignia, Tate Modern gala pins, and graduation rings for Estonian gymnasiums. On the B2C side, an e-commerce store at romantavast.ee (multilingual: Estonian, Russian, Finnish, English) sells ~83 retail SKUs across themed collections (RT Heritage, Etno, Purjed, Kask, Viking ship, Estonian colors) at unit prices ranging from approximately €25 for charity pins to €2,090 for gold rings. Distribution is primarily domestic Estonian via direct sales and the e-shop, with select international client work in the UK and Europe.

Governance is founder/family-led under CEO Eivor Maiväli, with no disclosed institutional investment or parent company. The company runs the Roman Tavast Foundation (Fond MTÜ), which channels part of revenues to charitable causes, and maintains an annual scholarship program (Roman Tavasti stipendium) for Estonian jewelry artists, now in its 21st edition. There are no patents, AI/data assets, or external funding events on record.

Name

Roman Tavast OÜ

Legal name

Roman Tavast OÜ

Website

https://romantavast.ee

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Roman Tavast OÜ is a Tallinn-based, nearly 100-year-old Estonian workshop that designs and handcrafts badges, corporate jewelry, merit awards, and graduation rings in 925 silver, 585 gold, and traditional hot enamel for corporate, institutional, defense, education, and retail customers.

Ownership category

akta.pro rank

Product category

Jewelry and Badge Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

akta.pro secondary industries

Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Handcrafted badge manufacturing
• Corporate jewelry production
• Graduation ring design
• Merit award badges
• Precious metal enameling

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Jewelry Sales: Sale of branded jewelry products including rings, necklaces, earrings, brooches, cufflinks, and tie pins through their online store. Products are priced individually and include both standardized designs and limited edition pieces.
2. Custom Corporate and Institutional Orders: Design and manufacturing of custom badges, medals, service marks, and rings for businesses, organizations, schools, and government institutions. Orders range from single custom pieces to large batches for corporate recognition programs.
3. Gift Cards: Gift cards available in custom values starting from €10, valid for three years from purchase, redeemable in the e-shop for multiple purchases up to the card limit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roman Tavast OÜ is a traditional Estonian jewelry and badge manufacturer that designs and handcrafts custom badges, merit and service awards, corporate jewelry (cufflinks, tie pins, brooches, necklaces), graduation rings, medals, and commemorative coins using 925 silver, 585 gold, and hot enamel techniques. The company sells through both direct corporate sales (custom orders for businesses, schools, government, and defense organizations) and an own e-commerce retail store offering branded jewelry collections inspired by Estonian heritage.

Product overview

Roman Tavast OÜ is a traditional Estonian jewelry and badge manufacturer with nearly 100 years of history. The company operates a dual business model: (1) Custom manufacturing of badges, corporate jewelry, merit badges, and graduation rings for businesses and organizations; and (2) A retail e-commerce platform offering branded jewelry collections. The product portfolio includes RT Heritage (100th anniversary Art Deco-inspired collection), Etno (Estonian folk patterns), Purje (sail motifs), Kask (birch tree), Viikingi laev (Viking ship), and Eesti värvides (Estonian colors) collections. Core products encompass rinnamärgid (badges), firmaehted (corporate jewelry), teenetemärgid (merit awards), lõpusõrmused (graduation rings), and specialty items like Kaitseliidu badges and rings. All products are handcrafted in their Tallinn workshop using traditional techniques including hot enamel (juveeliemail), cold enamel, and precious metal working in silver 925 and gold 585. The company also offers customization services for corporate clients and maintains an e-commerce store for retail customers.

Differentiator

Problem solved

Functional benefit

Brands

• RT Heritage: Jewelry series created for the company's 100th anniversary, combining historical heritage with contemporary art deco inspired design
• Etno
• Purjed
• Viikingi laeva ehted
• Eesti süda
• Kask
• Roman Tavast Fond MTÜ

Products and services

• Rinnamärgid (Badges/Lapels) Handcrafted badges and lapel pins designed and manufactured for companies, organizations, and institutions. Available in 925 silver and 585 gold with hot enamel and cold enamel options. Used to create a sense of belonging and shared identity among members, employees, or supporters.
• Firmaehted (Corporate Jewelry) Corporate jewelry including cufflinks, tie pins, brooches, necklaces, and pendants designed for employee recognition and business gifting. Made from precious metals with optional customization and logo integration for organizational symbolism.
• Teenetemärgid ja aumärgid (Merit Badges and Awards) High-quality merit badges and awards for organizations and government institutions, featuring traditional craftsmanship with hot enamel techniques. Used for state and organizational recognition of service and achievement.
• Lõpusõrmused (Graduation Rings) Graduation rings marking educational milestones, traditionally worn by Estonian school graduates. Custom-designed with school symbols and personalized engravings for each graduating class cohort.
• RT Heritage Jewelry Collection Jewelry collection created for Roman Tavast's 100th anniversary, combining the company's historical heritage with contemporary design. Inspired by the company's logo diamond element and 1930s Art Deco style. Made from 925 silver with hot enamel and multi-layering techniques.
• Etno Jewelry Collection Jewelry collection inspired by Estonian folk patterns and motifs. Features mystical encoded scripts and traditional Estonian patterns formed in silver with blue transparent enamel.
• Purjed (Sail) Jewelry Collection Jewelry collection inspired by ship sails, a motif connected to Estonia as a coastal nation. Designed by goldsmith Harry Tensing, handcrafted in 925 silver.
• Kask (Birch) Jewelry Collection Jewelry collection inspired by the birch tree, a symbol rooted in Estonian culture. Features traditional blue, black, and white enamel with shimmering finishes. Designed by Kairin Koovit.
• Viikingi Laeva Ehted (Viking Ship Jewelry) Jewelry featuring Viking ship motifs, celebrating Estonia's maritime heritage and Viking history.
• Eesti Värvides (Estonian Colors) Jewelry Jewelry in Estonian national colors (blue, black, white) featuring traditional designs including the Estonian coat of arms and flag motifs.
• Kaitseliidu Sõrmused ja Märgid (Estonian Defence League Rings and Badges) Official rings and badges for the Estonian Defence League (Kaitseliit), including the general badge, marksman badges, and hunter badges. Made in silver with hot enamel.
• Ärikingitused (Business Gifts) Premium business gifts including custom jewelry pieces such as pure gold business cards, silver trophy sets in velvet-lined leather boxes, and wooden thank-you plaques with company logos and engravings.
• Medalid ja mündid (Medals and Coins) Medals and commemorative coins for various occasions including sports competitions, achievement awards, and commemorative events.
• Tellimustööd firmadele (Custom Corporate Orders Service) Custom design and manufacturing services for corporate clients, including company badges, corporate jewelry, and commemorative items with company logos and branding. Handled by project managers such as Kalju Kõrts for Estonian clients.
• E-Pood (E-commerce Retail Store) Online store for retail jewelry purchases featuring product categories for women (rings, necklaces, earrings, brooches, badges) and men (cufflinks, tie pins, brooches), plus jewelry care products. Includes 83+ products, customer reviews, customization options, and multiple payment methods.

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiffany & Co. Global fine jewelry incumbent with significant corporate gifting and engraved product offerings. Comparable to Roman Tavast's corporate jewelry business at the level of brand-driven prestige gifting, though at vastly different scale and price tier.
• Georg Jensen: Iconic Danish silver and fine jewelry house with Scandinavian design heritage. Comparable as a Northern European precious-metal design brand with corporate gifting and heritage craftsmanship positioning, though operating at significantly larger scale and broader price points.

Direct peers

• Spalding & Son: Traditional UK silversmiths and bespoke jeweler specializing in handcrafted silverware, badges, and corporate gifts. Directly comparable to Roman Tavast in combining precious-metal craftsmanship with corporate gifting and bespoke commissions.
• Toye, Kenning & Spencer: One of the UK's oldest traditional badge, medal, and regalia manufacturers, founded in 1685. Highly comparable as a heritage custom badge maker serving corporate, institutional, military, and government clients with bespoke insignia and ceremonial pieces.
• J.W. Gaunt & Sons: British heritage badge manufacturer with a long history of producing official insignia for military, police, and civic organizations. Comparable to Roman Tavast's work for the Estonian Defence League and government courts.
• Cudworth of Sheffield: English heritage silversmiths producing badges, crested jewelry, and replica pieces for institutions and corporations. Comparable as a traditional badge and crest-jewelry maker serving schools, clubs, and corporate customers.

Regional players

• Skultuna: Swedish heritage metalwork brand founded in 1607, producing brass and silver homeware and jewelry with strong design heritage. Comparable as a Nordic precious-metal craft house leveraging centuries of brand heritage for premium positioning.
• Lapponia Jewelry: Finnish designer jewelry brand known for bold, culturally-rooted silver and gold designs. Comparable to Roman Tavast as a Nordic artisan jewelry house combining cultural inspiration with precious-metal craftsmanship.
• Kalevala Jewelry: Finnish jewelry brand drawing on the Kalevala epic and Finnish cultural symbolism. Comparable to Roman Tavast's Etno, Kask, and Viikingi collections as a regional peer encoding national/cultural identity into precious-metal jewelry.

Emerging players

• D&H Heritage Badges: UK-based custom enamel badge and medal manufacturer. Comparable to Roman Tavast's badge and medal business as a corporate custom insignia supplier, though using modern mass-production techniques rather than Roman Tavast's traditional hot enamel craftsmanship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RomanTavast
• Facebookfacebook.com/romantavast
• LinkedInlinkedin.com/company/roman-tavast-ltd
• Pinterestpinterest.com/romantavast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Tavast OÜ