FIT360 LIMITED
FIT360 Limited is a UK-based software company that develops cloud-delivered CAD/CAM software — FitFoot360, FitMill360, and FitPrint360 — for designing and manufacturing custom orthotic insoles, serving podiatrists, orthotic laboratories, and sports retailers globally on a subscription basis.
- Company typePrivate
- Founded2016
- HeadquartersBromsgrove, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What FIT360 LIMITED does
FIT360 Limited is a UK-based, privately held software company that develops a CAD/CAM suite purpose-built for designing and manufacturing custom orthotic insoles. Its three core products — FitFoot360 (CAD design), FitMill360 (CAM toolpath generation for CNC carving), and FitPrint360 (additive manufacturing preparation) — together form an integrated Capture-Design-Make workflow that supports subtractive (milling in EVA, PP, PU, foam, MDF, cork) and additive (PA11, PA12, TPU, resins, coloured nylon) manufacturing methods from a single design platform. FitMill360 is built on an industrial CAM engine originally deployed in aerospace and automotive manufacturing, and the platform incorporates multi-threading and parallel processing for toolpath speed.
The company serves clinical practitioners (orthotists, podiatrists, pedorthists, podotherapists, diabetic specialists), orthotic manufacturing laboratories (Hubs), and sports retailers in at least seven countries — UK, USA, Canada, Australia, New Zealand, Israel, and Spain. FIT360 operates on a cloud-based subscription model with a 3-week free evaluation period and no contractual lock-ins, distributing exclusively through online demonstrations. The business runs as a paperless, home-office networked organization led by CEO Chris Lawrie and CTO Jason Hogan, with CAM support partners in the UK and USA and a strategic environmental partnership with Earthly.org. The company is privately held with no disclosed external funding.
FIT360 LIMITED firmographics
Firmographics- Name
- FIT360 LIMITED
- Legal name
- FIT360 Limited
- Website
- https://fit360ltd.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- FIT360 Limited is a UK-based software company that develops cloud-delivered CAD/CAM software — FitFoot360, FitMill360, and FitPrint360 — for designing and manufacturing custom orthotic insoles, serving podiatrists, orthotic laboratories, and sports retailers globally on a subscription basis.
- Ownership category
- akta.pro rank
FIT360 LIMITED industry classification
Industry- Product category
- Orthotic CAD/CAM Software
- NAICS
- Footwear Manufacturing (31621)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- 3D Design & CAD for Additive Manufacturing (IMAAACAA)
- akta.pro secondary industry
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
Keywords
Where FIT360 LIMITED is headquartered
LocationHeadquarters
- HQ city
- Bromsgrove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
FIT360 LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: FIT360 operates on a subscription model with no contracts or lock-in periods. Customers pay a subscription if they are making insoles. The company emphasizes flexibility with a 3-week free evaluation period before committing to a subscription.
- Software Licensing: Software is deployed and licensed through the cloud, with all products delivered as cloud-based solutions. No physical products are shipped.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Evaluation Period |
| Subscription | Pay-as-you-go | Standard Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FIT360 LIMITED product offering
Product offeringCore offering
FIT360 develops and sells a cloud-based CAD/CAM/3D-print software suite that enables foot health professionals to design and manufacture custom orthotic insoles. The suite comprises FitFoot360 (CAD design), FitMill360 (CAM toolpath generation for CNC carving), and FitPrint360 (additive manufacturing preparation), supporting rigid and soft materials across milling, printing, and moulding workflows.
Product overview
FIT360 offers a suite of three integrated CAD/CAM/Print software products for custom orthotic insole design and manufacturing. FitFoot360 serves as the core design platform (CAD), generating 3D digital insole designs that can be exported to FitMill360 for CNC machining/carving or FitPrint360 for 3D printing. The Capture-Design-Make workflow connects foot health professionals with manufacturing labs worldwide. All three products are delivered as cloud-based software subscriptions with no physical products or shipping.
Differentiator
Problem solved
Functional benefit
Brands
- FitFoot360: Custom orthotic insole design software for creating 3/4 and full foot rigid and soft insoles with clinical tools and shapes.
- FitMill360
- FitPrint360
Products and services
- FitFoot360 Custom orthotic insole CAD design software that enables clinicians (orthotists, podiatrists, pedorthists, diabetic specialists) to create 3D digital insole designs for rigid shells, soft full foot devices, and positive moulds. Supports design automation via digital prescription forms and a stored library of clinical tools, shapes, and branding that can be replayed on new patients.
- FitMill360 Custom orthotic insole CAM software for toolpath generation, enabling CNC carving of full foot and 3/4 length insoles or positive moulds. Built on an industrial CAM engine using aerospace/automotive-grade machining strategies with multi-threading and parallel processing for fast engineering-grade toolpaths in rigid (PP) and soft materials (EVA, PU, foam, MDF, cork). Configurable to work with any CNC router that has an open controller.
- FitPrint360 3D printing software for custom orthotic insoles combining medical clinical control with modelling tools. Supports printing in PA11, PA12, TPU, resins, and coloured nylon, including variable stiffness design through different infill zones and geometry modifications. Compatible with HP Multi Jet Fusion and desktop SLS printers, enabling hybrid printing with different materials on different print technologies.
Quantifiable outcome
- 3D Printing reduces manufacturing waste from 60% to 5%
- +2 more outcomes
Companies that use FIT360 LIMITED
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
FIT360 LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
FIT360 LIMITED partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Earthly.orgcoreFIT360 sponsors environmental projects through Earthly.org, a company leading the Natural Revolution to undo Industrial Revolution damage. Projects include REDD+ Brazil Nut Concessions in Madre de Dios, Peru; Eden Reforestation Projects Mangrove planting in Madagascar; and Wildlife Works Mai Ndombe REDD+ Project in The Congo, Africa.
- Hersco LabscoreiOrthotics USA opened in New York in partnership with Hersco Labs. This partnership allows both companies to provide faster service to North American FIT360 customers.
- University of QueenslandminoriOrthotics developed R&D partnerships with University of Queensland and HP, becoming the first company globally to invest in 3D printing as production manufacturing technology.
- Todd Steele LLCcoreTodd Steele LLC provides expert CAM support to FIT360 customers worldwide. Based in Salt Lake City, Utah, USA.
- Central CNC LtdcoreCentral CNC Ltd provides expert CAM support to FIT360 customers worldwide. Stuart Merewood is based in Sheffield, UK.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
FIT360 LIMITED competitors and assessment
Company assessmentEmerging players
- nTopology: nTopology provides advanced engineering design software with implicit modeling and lattice generation, increasingly adopted in medical and orthotic design. It overlaps with FIT360's variable stiffness / lattice capabilities in FitPrint360 but as a broader platform.
- Spentys: Spentys offers a digital workflow platform for 3D printed orthopedic devices, including custom insoles and braces. It targets similar practitioner and lab customers with a 3D-printing-first approach comparable to FIT360's FitPrint360.
Broad incumbents
- Stratasys: Stratasys is a global 3D printing systems provider with dedicated healthcare offerings and orthotic/prosthetic use cases. It competes indirectly by offering end-to-end 3D printing solutions that overlap with FIT360's FitPrint360 design-to-print workflow.
- Materialise: Materialise provides a broad suite of 3D printing software (Magics, Streamics) and dedicated medical software (Mimics) used in clinical and orthotic applications. It is a broad incumbent in medical 3D printing software, overlapping with FIT360's design and printing workflows.
- 3D Systems: 3D Systems offers 3D printers, materials, and software for healthcare and orthotic/prosthetic applications. As a broad incumbent in additive manufacturing, it competes indirectly with FIT360's software by offering bundled hardware-software solutions.
- Autodesk (Fusion 360 / Delcam): Autodesk's Fusion 360 and Delcam heritage provide general-purpose CAM and design tools used by orthotic labs. It is a broad incumbent whose CAD/CAM platforms could be extended into orthotics workflows comparable to FitMill360.
Direct peers
- Vorum: Vorum (now part of Ottobock) provides CAD/CAM software specifically for orthotic and prosthetic device design and manufacturing, including custom insoles. It is the closest direct competitor to FIT360 in vertical orthotic CAD/CAM.
Regional players
- Aetrex: Aetrex offers custom orthotics using 3D foot scanning and personalized insole design, with Albert 3D scanner technology. It is a downstream player in the custom insole market whose technology approach overlaps with FIT360's 3D scan-to-design workflow.
- Superfeet Worldwide: Superfeet is a major North American custom insole brand that designs and manufactures premium insoles. While a footwear brand rather than a software vendor, it is a comparable end-customer-facing player in the custom insole value chain FIT360 enables.
Others
- HP (Multi Jet Fusion): HP's Multi Jet Fusion (MJF) platform is a partner hardware choice for FIT360-enabled labs (e.g., MotionX uses HP MJF for full color 3D printed orthotics). HP is an enabling ecosystem participant rather than a direct competitor in design software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FIT360 LIMITED social profiles
Digital presenceFIT360 LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIT360 LIMITED leadership team
Management profileNumber of profiles
Profiles7 records
FIT360 LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIT360 LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIT360 LIMITED
What does FIT360 LIMITED do?
FIT360 develops and sells a cloud-based CAD/CAM/3D-print software suite that enables foot health professionals to design and manufacture custom orthotic insoles. The suite comprises FitFoot360 (CAD design), FitMill360 (CAM toolpath generation for CNC carving), and FitPrint360 (additive manufacturing preparation), supporting rigid and soft materials across milling, printing, and moulding workflows.
Is FIT360 LIMITED a public or private company?
FIT360 LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIT360 LIMITED founded?
FIT360 LIMITED was founded in 2016.
Where is FIT360 LIMITED based?
FIT360 LIMITED is headquartered in Bromsgrove, United Kingdom, in the Europe region.
How does FIT360 LIMITED make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are software Licensing.
Who are FIT360 LIMITED's main competitors?
Emerging players on record are nTopology and Spentys. Broad incumbents are Stratasys, Materialise, 3D Systems and Autodesk (Fusion 360 / Delcam). Vorum is listed as a direct peer. Regional players are Aetrex and Superfeet Worldwide. HP (Multi Jet Fusion) is listed as an others.
Does FIT360 LIMITED have an API?
No public API is recorded for FIT360 LIMITED.
What industry is FIT360 LIMITED in?
FIT360 LIMITED's product category is Orthotic CAD/CAM Software. Its primary akta.pro industry code is IMAAACAA, 3D Design & CAD for Additive Manufacturing, with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 31621 and its SIC code is 3842.