Tartuaikido

What Tartuaikido does

MTÜ Tartu Aikidoklubi, operating as Tartuaikido or Tartu Aikido Club, is an Estonian non-profit association (MTÜ — Mittetulundusühing) founded in 2011 in Tartu that provides adult Aikido training, belt examination preparation, and periodic Aikido seminars. The club is led by head trainer Raido Ohtla, a 4th dan aikikai who has practiced Aikido since 1996 and has trained for the past 20 years under Philippe Gouttard shihan, 7th dan aikikai. The core offering is structured martial arts instruction delivered twice weekly (Tuesdays 19:00–20:00 and Fridays 18:00–20:00) at the Variku sports hall in Tartu, supplemented by specialized seminars and workshops such as the 29.11.2025 session co-led by Raido Ohtla and Ilja Lebedev.

The club operates a subscription-based revenue model at 40 euros per month per member, with a free first class offered to all new participants. Regular training runs seasonally from autumn through spring, and the organization expanded operations to Tallinn beginning in 2024. The customer base consists of individuals aged 15 and above — beginners, returning practitioners, and members of other Estonian Aikido clubs — interested in physical fitness, self-defense, mental discipline, and progression through kyu and dan grades toward black belt ranking.

Distribution and marketing are community-led: the club relies on word-of-mouth referrals, direct enrollment at training sessions, and free trial classes, with no intermediaries or formal sales process. As an Estonian non-profit, the organization is member-governed with no external investors, and its revenue base is limited to membership fees and modest seminar participation fees (e.g., 20 euros per attendee for the 29.11.2025 seminar, donated to the Estonian Cancer Union).

Name

Tartuaikido

Legal name

MTÜ Tartu Aikidoklubi

Website

https://tartuaikido.ee

Company type

Private

Founded year

2011

Operating status

Operating

Short description

MTÜ Tartu Aikidoklubi is an Estonian non-profit Aikido club founded in 2011 that provides twice-weekly adult martial arts training in Tartu (and Tallinn from 2024) at 40 euros per month under head trainer Raido Ohtla, 4th dan aikikai.

Ownership category

akta.pro rank

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Monthly subscription-based revenue from club members. Fee is 40 euros per month. Training season runs from autumn to spring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tartuaikido delivers regular adult Aikido training classes twice weekly (Tuesdays 19:00-20:00 and Fridays 18:00-20:00) at the Variku sports hall in Tartu, with an additional Tallinn location launched in 2024. The offering is complemented by periodic specialized Aikido seminars and a structured progression path through kyu and dan belt examinations toward black belt ranking.

Product overview

Tartuaikido operates as a martial arts training organization offering regular aikido classes and periodic seminars. The core offering consists of structured aikido training sessions held at Variku sports hall in Tartu, supplemented by occasional specialized seminars. The club was established in 2011 and is led by Raido Ohtla, 4th dan aikikai, with training conducted from autumn through spring.

Differentiator

Problem solved

Functional benefit

Products and services

• Aikido Training Classes Regular adult Aikido martial arts training sessions held twice weekly (Tuesdays 19:00-20:00/20:30 and Fridays 18:00-20:00) at Variku sports hall in Tartu, with an additional training location in Tallinn launched in 2024. Open to participants aged 15 and above, including beginners and returning practitioners. Subscription fee of 40 euros per month, with the first training session offered free.
• Aikido Seminars Periodic specialized Aikido seminars hosted by the club, conducted by head trainer Raido Ohtla and other instructors such as Ilja Lebedev, covering additional training opportunities beyond the regular class schedule for members and the wider Aikido community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Academie Philippe Gouttard (FFAB Aikido): Aikido organization under Philippe Gouttard shihan in France. Comparable because Raido Ohtla's lineage and ranking come from this network, meaning the club's training methodology and grading standards align directly with this broader community.

Others

• Eesti Aikido Liit: Estonian Aikido Federation that organizes nationwide aikido activities, seminars, and grading events. Comparable as the umbrella organization connecting clubs like Tartuaikido to the broader Estonian aikido community.

Broad incumbents

• MyFitness Estonia: Largest fitness chain in Estonia offering group classes and gym access across Tallinn, Tartu, and other cities. Comparable as a broad incumbent competing for the same adult fitness and wellness spend, though offering general fitness rather than martial arts.
• Sportland Estonia: Major sports retail and lifestyle brand operating across Estonia. Comparable as a broad incumbent in the Estonian sports and active-lifestyle category that competes indirectly for the same consumer wallet.

Direct peers

• Budokan Tallinn: Multi-discipline martial arts school in Tallinn offering karate, judo, and other traditional martial arts. Comparable as a structured, instructor-led martial arts training organization targeting adults and youth in Estonia with a similar grading pathway.
• Tartu Judoklubi: A judo training club based in Tartu. Comparable as a community-led, non-profit martial arts training organization operating in the same city with a similar membership model and target audience of adult practitioners.
• Tallinn Aikido Club (Tallinna Aikidoklubi): Other aikido clubs operating in Tallinn under similar aikikai lineage. Directly comparable as the principal alternative aikido training provider in Estonia and the most natural substitute for members in the capital.

Emerging players

• CrossFit Tartu: CrossFit affiliate box in Tartu offering group functional fitness programming on a subscription basis. Comparable in business model (membership fees, scheduled classes, community-led GTM) and partly overlapping in target customer (adults seeking structured group training).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartuaikido