Mode de Vie

Custom Hand Embroidery Servicesmodedevie.in

Company typePrivate
Founded2007
HeadquartersTelford, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

Mode de Vie firmographics

Firmographics

Name: Mode de Vie
Legal name: Mode De Vie
Website: https://modedevie.in
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Mode de Vie industry classification

Industry

Product category: Custom Hand Embroidery Services
NAICS: Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
SIC: Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
akta.pro primary industry: Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)
akta.pro secondary industries: Luxury Haute Couture (CRAAAFAB), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

Custom hand embroidery
Haute couture embellishment
Bridal beading services
Prêt-à-porter embroidery
Interior textile embellishment

Where Mode de Vie is headquartered

Location

Headquarters

HQ city: Telford
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Mode de Vie business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

Bespoke Haute Couture Embroidery: Custom hand embroidery manufacturing for world-renowned couture designers. Every piece is unique with artwork, colors, techniques, materials, and patterns made specifically for each designer's vision. Revenue generated through project-based pricing with tentative budgets provided prior to starting projects.
Prêt-à-Porter Embroidery & Garment Production: RTW division offering hand embroidery and full-package garment production for fashion brands. Services include embroidered lace, trims, appliques, badges, motifs, pattern making, grading, stitching, finishing and packing. Low-MOQ production starting at 5 pieces per design.
Interior Design Commissions: Luxury hand embroidery for interior spaces including wall installations, bespoke drapery, and soft furnishings. Museum-quality commissions for architects and interior designers serving elite clientele.
Embroidery Sampling & Development: Custom embroidery sample development for designer collections. Samples typically completed within a week for simple designs. Samples treated as IP and never shared with other designers.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Bespoke haute couture embroidery projects
Unit Pricing	Pay-as-you-go	RTW embroidery - low minimum order
Other	Pay-as-you-go	Interior design commissions

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Mode de Vie product offering

Product offering

Core offering

Mode de Vie is a bespoke hand embroidery atelier that produces custom embellishments for haute couture fashion designers, prêt-à-porter brands, and interior designers. The firm converts client references, mood boards, and fabric samples into hand-executed embroidery, beading, and appliqué work on garments, accessories, and interior textiles, supported by a curated swatch library of artisanal finishes. Production is centered at its Mumbai workshop with global client coordination conducted via WhatsApp, showroom visits, and the Premiere Vision Paris trade show.

Product overview

Mode De Vie operates as a bespoke hand embroidery firm with two primary divisions: Haute Couture embroidery services for world-renowned designers (Elie Saab, Naeem Khan, Rami Kadi, etc.) and Prêt-à-Porter (Ready-to-Wear) services for luxury fashion brands. The company also offers Interior Design embroidery for high-end architectural projects. All offerings center on custom hand embroidery manufacturing with an extensive swatch library developed in-house, serving haute couture, bridal, and interior design markets from their Mumbai-based atelier.

Differentiator

Problem solved

Functional benefit

Products and services

Haute Couture Hand Embroidery

Companies that use Mode de Vie

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Mode de Vie technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Mode de Vie partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

CRY (Child Relief and You)minorOthersNGO partnership for supporting education of underprivileged children as part of Mode De Vie's CSR initiatives.
Akanksha FoundationminorOthersNGO partnership supporting education of underprivileged children through CSR programs.
Children's Earth WalkathonminorOthersNGO partnership supporting climate change awareness initiatives through CSR programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Mode de Vie competitors and assessment

Company assessment

Broad incumbents

RicamificioRipa: Italian embroidery manufacturer serving luxury fashion brands across couture and RTW. Comparable in production capability and customer types, but operating at greater industrial scale than Mode de Vie's boutique model.
Texport Industries: Indian embroidery conglomerate from which Mode de Vie was carved out in 2008. Comparable in craft and scale, but operates as a broad industrial embroidery business rather than a couture-specialist boutique.
Cluny: French textile and embroidery manufacturer serving luxury and heritage fashion brands. Adjacent broad incumbent offering embroidery and embellishment services overlapping with Mode de Vie's Prêt-à-Porter division.

Direct peers

Maison Lesage: Paris-based haute couture embroidery atelier (now part of Chanel's Paraffection), serving Chanel and other top couturiers. Closest functional analogue to Mode de Vie's couture embroidery business, operating at the same apex of the market.
Massaro: Chanel-owned Parisian atelier, specialized in couture embroidery for shoes and accessories. Comparable client base and craftsmanship standards; relevant peer for Mode de Vie's embroidery work on shoes, bags, and accessories.
Hurel: Parisian embroidery atelier known for couture and haute couture beading and threadwork. Direct competitor for hand embroidery commissions from European couturiers, with a similar boutique specialist model.
Lesage Intérieur: Spinoff of Maison Lesage focused on interior embroidery and textile art for luxury residences, hotels, and architecture. Closest direct peer for Mode de Vie's interior design division.
Atelier Lemarié: Chanel-owned Parisian atelier specialized in featherwork and hand embroidery for couture and haute joaillerie. Highly comparable to Mode de Vie in customer profile (elite couture), craftsmanship (hand embroidery), and delivery model.

Regional players

Mela Artisans: Indian luxury craft brand offering hand embroidery and textile products for global designers and home interiors. Regional peer with comparable craft focus but broader retail and product positioning rather than bespoke couture services.
Kandhari Handicrafts: Indian hand embroidery and zardozi specialist serving couture designers and luxury brands. Regional peer with similar craft heritage, comparable in technique, but with a different customer segment emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Mode de Vie compliance and trust

Trust signal

Compliance4 records

Mode de Vie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mode de Vie leadership team

Management profile

Number of profiles

Profiles3 records

Mode de Vie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mode de Vie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mode de Vie

What does Mode de Vie do?

Is Mode de Vie a public or private company?

Mode de Vie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mode de Vie founded?

Mode de Vie was founded in 2007. It employs 1 to 10 people.

Where is Mode de Vie based?

Mode de Vie is headquartered in Telford, United Kingdom, in the Europe region.

How does Mode de Vie make money?

Four revenue lines are on record. Bespoke Haute Couture Embroidery is the primary driver. The others are prêt-à-Porter Embroidery & Garment Production, interior Design Commissions and embroidery Sampling & Development.

Who are Mode de Vie's main competitors?

Broad incumbents on record are RicamificioRipa, Texport Industries and Cluny. Direct peers are Maison Lesage, Massaro, Hurel, Lesage Intérieur and Atelier Lemarié. Regional players are Mela Artisans and Kandhari Handicrafts.

Does Mode de Vie have an API?

No public API is recorded for Mode de Vie.

What industry is Mode de Vie in?

Mode de Vie's product category is Custom Hand Embroidery Services. Its primary akta.pro industry code is CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture), with a secondary code of CRAAAFAB, Luxury Haute Couture. Its NAICS code is 315 and its SIC code is 2300.