DEPANNEUR S.L. INC.

What DEPANNEUR S.L. INC. does

DEPANNEUR S.L. INC., doing business as Magasin Général, operates a curated Montreal-based retail concept that exclusively showcases products made by local Quebec artisans and creators. The business runs a single physical boutique in Montreal's Vieux-Port (Old Port) tourist district, offering gifts, jewelry, accessories, home goods, stationery, care and relaxation products, children's items, and a small food assortment — most items priced under $25 CAD with a range of roughly $2 to $50. The assortment is sourced from a network of more than 50 named local artisan brands including Raplapla (plush toys), NEA, KAZAK and This Ilk (jewelry), Dot & Lil and La Savonnerie des Diligences (bath and body), Clark & James (candles), Velvet Moustache (sleep masks), and Les Tatoués (temporary tattoos).

The commercial model is a dual-channel direct-to-consumer operation. The physical boutique serves walk-in tourist and local traffic on published retail hours (Mon–Thu 11:30–20:00, Fri–Sat 11:00–21:00, Sun 11:30–21:00). The digital channel is a Shopify-powered e-commerce storefront with global reach and a $150 free-shipping threshold, supported by Facebook and Instagram brand presence and Shopify-native email marketing. A third, smaller revenue stream is a B2B corporate gifting service that offers customizable local-artisan gift boxes for employee appreciation, client gifts, and corporate events on a contact-based, multi-year contract model.

The company is privately held, headquartered in Montreal, Quebec, Canada, with no disclosed funding history, parent company, management team, or financial metrics. Technology is limited to a standard Shopify commerce stack with no proprietary platform, no app, and no disclosed AI, API, or integration capabilities. Strategic positioning emphasizes local craftsmanship, eco-responsibility, and Montreal/Quebec cultural identity as the primary differentiators.

Name

DEPANNEUR S.L. INC.

Legal name

Magasin Général

Website

https://magasingeneralmtl.com

Company type

Private

Operating status

Operating

Short description

DEPANNEUR S.L. INC. (DBA Magasin Général) operates a single Montreal Old Port boutique and Shopify e-commerce store curating exclusively Quebec-made artisanal gifts, jewelry, children's items, and home goods for tourists, locals, and corporate clients.

Ownership category

akta.pro rank

Product category

Specialty Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

Keywords

• Local artisan gifts
• Montreal souvenirs
• Handmade jewelry retail
• Quebec crafts
• Eco-friendly gifts

Headquarters

HQ city

Caplan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Direct retail sales through their physical boutique located in the Old Port of Montreal, serving walk-in customers including tourists and locals purchasing local artisanal gifts and souvenirs.
2. E-commerce Sales: Online sales through their Shopify-powered storefront, offering direct-to-consumer shipping with free delivery on orders over $150.
3. Corporate Gifting: B2B corporate gift customization services, offering personalized gift boxes for employees, clients, and partners with bulk ordering capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DEPANNEUR S.L. INC., operating as Magasin Général, runs a Montreal Old Port boutique and online store selling curated Quebec-made artisanal gifts, jewelry, accessories, home goods, stationery, body care, candles, children's items, and specialty food products sourced from more than 50 local artisans. The business serves tourists and local gift buyers through its physical storefront and a Shopify-powered e-commerce site, with a corporate gifting service for business clients.

Product overview

Magasin Général is a unified Shopify-based e-commerce platform operating a physical boutique in Montreal's Old Port. The offering comprises multiple product sub-categories unified under one storefront: gift collections (Cadeaux à Moins de 25$, Corporate Gifts), jewelry (Earrings, Bracelets, Necklaces, Eyeglass Chains from brands This Ilk, NEA, KAZAK), children's products (Clothing, Plush Toys by Raplapla, Temporary Tattoos by Les Tatoués, Toys & Puzzles), care & relaxation (Candles by Dot & Lil and Clark & James, Soaps, Bath Products, Body Care, Sleep Masks by Velvet Moustache), and stationery. All products emphasize local Quebec craftsmanship, eco-responsibility, and Montreal/Quebec cultural identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Magasin Général Retail Boutique Physical gift boutique in Montreal's Old Port retailing curated Quebec-made artisanal gifts, jewelry, accessories, home goods, stationery, body care, candles, children's items, and specialty food products to walk-in consumers and tourists.
• Magasin Général Online Store Shopify-based online store mirroring the boutique assortment, allowing remote consumers to purchase curated Quebec artisan products with free shipping on orders over $150 and tiered gift collections such as under-$25 items.
• Corporate Gift Service Customizable corporate gift service assembling Quebec artisan products into bespoke gift boxes for business clients, accessed by direct contact with the retailer for personalized arrangements.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• RaplaplacoreStrategic or Co-development PartnerMontreal-based plush toy manufacturer founded in 2005 by Erica, a former fashion designer and mother. Creates original character plush toys including 'Alain le radis' (Alain the Radish), 'Carotte' (Carrot), and 'Gilles le koala' (Gilles the Koala). Products are exclusively featured in the plush collection.
• This IlkcoreStrategic or Co-development PartnerJewelry brand whose products are featured in the earrings, bracelets, and accessories collections. Known for innovative and quality craftsmanship.
• NEAcoreStrategic or Co-development PartnerMontreal jewelry brand founded in 2006 by Janick as a graphic design side project, becoming a full-time business in 2008. Creates modern, minimalist jewelry and embroidered decorations. Produces the necklace and jewelry collection featured at Magasin Général.
• KAZAKcoreStrategic or Co-development PartnerJewelry brand featured in the earrings collection, known for creative designs and quality craftsmanship.
• Dot & LilcoreStrategic or Co-development PartnerMontreal-based bath and body products brand. Creates handcrafted bath salts, milk bath sachets, and body care products inspired by flowers and tradition. All products made in their Montreal studio with a commitment to sustainability.
• Clark & JamesminorStrategic or Co-development PartnerCandle brand whose products are featured in the candle collection. Creates lifestyle and fresh-scented candles with natural ingredients.
• Velvet MoustachecoreStrategic or Co-development PartnerMontreal-based company founded in 2007 by Marjorie Labrecque-Lepage. Creates handmade sleep masks and plush toys with organic and recyclable materials. Produces the sleep mask collection featuring high-quality, breathable fabrics.
• La Savonnerie des DiligencesminorStrategic or Co-development PartnerQuebec-based natural deodorant manufacturer. Creates handmade natural deodorants with ingredients like shea butter, coconut oil, and essential oils. Products feature eco-friendly packaging.
• Les TatouéscoreStrategic or Co-development PartnerMontreal-based family studio known for creative temporary tattoo designs. Creates original, fun temporary tattoos featuring various themes including animals, plants, and playful motifs.
• Various Quebec SoapmakerscoreStrategic or Co-development PartnerNetwork of Quebec artisans producing handcrafted soaps using natural ingredients including vegetable oils, nourishing butters, purifying clays, and natural fragrances. Includes multiple small-batch soap makers creating artisanal products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magasingeneralmtl
• Instagraminstagram.com/magasingeneralmtl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEPANNEUR S.L. INC.