What pood.ohoo.ee does

Ohoo Outlet, legally registered as Kaubapall OÜ (Estonian private limited company, reg. 10440898), is a multi-brand brick-and-mortar off-price apparel retailer headquartered in Tartu, Estonia. Founded in 1998, the company operates seven physical stores located inside shopping centers across Estonia — three in Tallinn (T1, Mustamäe keskus, Järve keskus), three in Tartu (Kvartali keskus, Eedeni keskus, Zeppelini keskus), and one in Elva. The core product is discounted branded clothing, footwear, accessories, and home goods sourced from more than 100 international brands, sold at up to 70% off recommended retail prices, with inventory rotating weekly and seasonally.

The business model is a non-traditional, multi-brand outlet that aggregates overstock, end-of-season, and second-quality goods from a broad set of brand owners — including mainstream names such as s.Oliver, Tom Tailor, Jack & Jones, Vero Moda, Triumph, and Fixoni, alongside premium labels such as Tommy Hilfiger, Hugo Boss, and Bench sold as second-quality items. Inventory breadth and weekly refresh create a 'treasure-hunt' (Leiupood) shopping experience that drives repeat foot traffic. Distribution is exclusively through the seven physical stores; the company maintains a website built on ShopRoller.com for informational purposes, but the disclosed distribution channels indicate sales are conducted point-of-sale in-store only.

The company is privately held, with no disclosed institutional investors, funding rounds, or parent entity. Headcount is reported in the 11–50 range, consistent with a small regional retail chain. Customer segments are horizontal across Estonian consumers — women (primary, including plus-size), men, and families with children — served at all price points from luxury premium to affordable everyday clothing. No revenue, AI/technology capability, or management team details are disclosed in the available source material.

Name

pood.ohoo.ee

Legal name

Kaubapall OÜ

Website

https://ohoo.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ohoo Outlet (Kaubapall OÜ) is a Tartu-based, Estonian multi-brand off-price apparel retailer operating seven physical stores in shopping centers across Tartu, Tallinn, and Elva. It sells discounted clothing, footwear, accessories, and home goods from over 100 international brands at up to 70% off recommended retail prices, serving walk-in consumer shoppers.

Ownership category

akta.pro rank

Product category

Off-price apparel retail

NAICS

Clothing and Clothing Accessories Retailers (458110), General Merchandise Retailers (455)

SIC

Retail-Family Clothing Stores (5651), Retail-Variety Stores (5331)

akta.pro primary industry

Off-Price Department Stores (Outlet / Clearance Centers) (CRAGAEAI)

Keywords

• Discount apparel retail
• Multi-brand outlet stores
• Branded clothing
• Shopping center retail
• Off-price fashion

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail merchandise sales: The company operates physical retail outlet stores selling brand clothing, footwear, accessories, and home goods at discounted prices up to 70% off recommended retail prices. Revenue is generated through point-of-sale transactions in physical store locations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Ohoo Outlet is a multi-brand brick-and-mortar outlet retail chain operated by Kaubapall OÜ. It sells branded clothing, footwear, accessories, and home goods from over 100 international brands at discounts of up to 70% off recommended retail prices. The assortment focuses primarily on women's, men's, and children's clothing, including plus sizes and seasonal items, with weekly inventory turnover.

Product overview

Ohoo Outlet is a multi-brand brick-and-mortar outlet retail chain operated by Kaubapall OÜ, offering branded clothing, footwear, accessories, and home goods at up to 70% below recommended retail prices. Products span over 100 different brands. The company operates seven physical store locations across Estonia (six in Tartu/Elva and three in Tallinn). Stock rotates weekly and seasonally, making each visit unique. While the focus is on women's, men's, and children's clothing, the assortment also includes shoes, accessories, home textiles, and occasional seasonal items. The Ohoo Outlet brand itself is the primary product; individual products are the branded goods sold at each location, which vary by store.

Differentiator

Problem solved

Functional benefit

Products and services

• Ohoo Outlet multi-brand outlet retail A multi-brand outlet store offering branded clothing, footwear, accessories, and home goods at up to 70% below recommended retail prices. Stock changes weekly, featuring products from over 100 different international brands. Sold to individual Estonian consumers through physical retail stores in shopping centers.
• T1 Tallinn store Ohoo Outlet store located in T1 shopping center (Peterburi tee 2, Tallinn), open Monday–Sunday 10:00–20:00. Offers clothing, footwear, and accessories for women, men, and children.
• Mustamäe keskus store Ohoo Outlet store in Mustamäe shopping center (A.H. Tammsaare tee 104a, Tallinn), open Monday–Saturday 10:00–20:00. Features a fast-changing assortment of clothing and footwear for women, men, and children, including premium brands and affordable everyday wear, plus body care products, luggage, and seasonal items.
• Järve keskus store Ohoo Outlet store in Järve shopping center (Pärnu mnt 238, Tallinn), open Monday–Saturday 10:00–19:00. One of the company's most established locations, offering clothing from brands such as s.Oliver, Tom Tailor, Jack & Jones, Zizzi, Cream, Triumph, Fixoni, and Mustang, plus accessories and occasional home goods.
• Kvartali keskus store The largest Ohoo Outlet store, located in Kvartali keskus (Riia 2, Tartu). Offers a very wide selection of clothing and footwear for women, men, and children, including luxury premium brands and affordable everyday clothing, plus body and facial care products, branded toys, and professional sports products.
• Eedeni keskus store Ohoo Outlet store in Eedeni keskus (Kalda tee 1C, Tartu), open Monday–Saturday 10:00–21:00, Sunday 10:00–19:00. Spacious store with a wide product selection including good footwear variety, plus seasonal home textiles such as terry towels, bed linens, curtains, pillows, quilts, and mattresses.
• Zeppelini keskus store Ohoo Outlet store in Zeppelini keskus (Turu tn 14, Tartu), open Monday–Friday 10:00–20:00, Saturday–Sunday 10:00–18:00, located on the second floor. The largest selection of merchandise at this location, with a wide variety for women and many products for men, plus rotating accessories (bags, jewelry, belts, socks) and occasional home goods (towels, bed linens, table linens, pillows, blankets).
• Elva store The only outlet store in Elva (Kesk tn 23), open Monday–Friday 10:00–18:30, Saturday 10:00–16:00. Offers women's clothing (tops, dresses, skirts, underwear, accessories, outerwear), plus sizes for curvy women, seasonal men's selection (outerwear, knitwear, trousers, T-shirts, dress shirts), sportswear, and predominantly baby clothing. Notable brands include Tom Tailor, Jack & Jones, Vero Moda, Cream, Triumph, Fixoni, s.Oliver, Street One, 2 Biz, and second-quality items from Tommy Hilfiger, Bench, Mc Neil, Hugo Boss, and Review.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Saks OFF 5TH: Saks OFF 5TH operates off-price retail stores offering designer and branded apparel at reduced prices. It directly mirrors Ohoo Outlet's off-price department store / outlet center model with rotating brand inventory.
• TK Maxx: TK Maxx is the global benchmark for multi-brand off-price retail, operating physical stores that sell branded apparel and home goods at significant discounts. It is the most direct comparability match to Ohoo Outlet's treasure-hunt, multi-brand value proposition.
• Marshalls: Marshalls operates off-price family apparel and home goods stores in North America with constantly changing inventory. Its treasure-hunt multi-brand model closely parallels Ohoo Outlet's weekly inventory rotation strategy.
• Zalando Outlet: Zalando Outlet is the digital off-price arm of Zalando offering branded fashion at deep discounts. It represents the e-commerce channel competitor Ohoo Outlet currently lacks and serves Estonian consumers online.

Emerging players

• Pepco: Pepco operates discount variety retail across Central and Eastern Europe including Estonia, offering apparel and household goods at low prices. It competes with Ohoo Outlet on price-sensitive family and children's clothing segments.
• Action: Action is a fast-growing European discount variety retailer with rotating non-food assortment at low prices. While more focused on household goods, it competes with Ohoo Outlet for value-driven Estonian shoppers seeking variety.

Regional players

• Stockmann: Stockmann is a traditional department store operator in the Baltics and Nordics offering multi-brand apparel and home goods. It overlaps with Ohoo Outlet in the Estonian retail market and competes for the same family clothing customer.
• H&M Outlet: H&M operates outlet stores across Europe selling its and other brands at discounted prices. As a single-brand-focused outlet operator, it competes for the same Estonian value-conscious apparel shopper but does not match Ohoo's multi-brand breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pood.ohoo.ee