AVIATION SUSTAINABILITY FORUM LIMITED

What AVIATION SUSTAINABILITY FORUM LIMITED does

Aviation Sustainability Forum Limited (ASF) is a London-based aviation sustainability consultancy that helps commercial airlines measure, analyze, and reduce cabin waste. The company was incorporated in 2024 and operates with a 1–10 employee footprint, claiming 5 years of global experience delivering Cabin Waste Composition Audits (CWCA) and positioning itself as 'Aviation's leading authority on Cabin Waste reduction.' Its service addressees are commercial airlines globally, with engagement routed through two named contacts (Diana Cawley, Steve Squires) in a direct, consultative enterprise sales motion targeting airline sustainability, operations, and finance teams.

ASF's product portfolio centers on the ASF Insight Platform, a cloud-based analytics hub that consolidates CWCA audit data with real-time AI tracking feeds and enables multi-dimensional visualization (by flight, waste location, material, cabin class, and waste state) alongside global industry-wide benchmarks. Supporting the platform are the ASF CWCA Audit App (iOS and Android, mobile and tablet) for on-the-move waste data capture under the CWCA methodology, Real-time AI Tracking technology that records flight-by-flight waste data via AI data feeds embedded in catering units, and specialist Consultancy Services that link waste data to loading data and design reduction programs. The CWCA standard itself was co-developed with the International Air Transport Association (IATA), and ASF's benchmark audits are IATA-endorsed, providing the company's primary source of industry credibility and methodological differentiation.

The business operates a hybrid revenue model combining recurring SaaS revenue (ASF Insight Platform subscriptions, AI tracking feeds, benchmark data access) with professional services revenue (CWCA audits and consultancy). Pricing is not publicly disclosed and prospective customers are directed to named individuals. ASF engages airlines through a three-stage process (Analyze, Evaluate, Improve) and markets primarily through direct B2B relationship management, IATA-backed industry authority positioning, and a single corporate website. No social media, paid advertising, or third-party channel distribution is in evidence, and no funding rounds, M&A activity, or external investors are disclosed.

Name

AVIATION SUSTAINABILITY FORUM LIMITED

Legal name

The Aviation Sustainability Forum

Website

https://aviationsustainabilityforum.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Aviation Sustainability Forum is a UK-based consultancy that helps commercial airlines measure, analyze, and reduce cabin waste through IATA-endorsed CWCA audits, an AI-powered tracking platform, and benchmark analytics. It serves global airline sustainability and operations teams via direct, consultative enterprise sales.

Ownership category

akta.pro rank

Product category

Aviation sustainability consulting and cabin waste analytics

NAICS

Other Support Activities for Air Transportation (488190), Administration of Air and Water Resource and Solid Waste Management Programs (92411)

akta.pro primary industry

Waste Reduction & Circularity (cabin waste, catering, recycling, materials) (THABANAI)

akta.pro secondary industries

Sustainability Governance, Reporting & Compliance (ESG reporting, CORSIA/EU ETS readiness) (THABANAM), Sustainable Procurement & Supply Chain (Scope 3 supplier engagement, sustainable materials) (THABANAJ), Sustainability & Emissions Management for Air Travel (SAF, CO2 Reporting) (THACAHAJ)

Keywords

• Aviation cabin waste
• Cabin waste composition audit
• Aviation sustainability consulting
• Airline waste analytics
• IATA CWCA standard

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Cabin Waste Composition Audits (CWCA): The company conducts benchmark audits, endorsed by IATA, that provide comprehensive analysis of an airline's total cabin waste. These audits form the primary service offering, likely billed on a per-audit or contractual basis.
2. AI Tracking Technology Subscriptions: Proprietary AI data feeds provide ongoing, flight-by-flight waste measurement and tracking, likely delivered as a recurring subscription or software service accessible through the ASF Insight Platform.
3. Consultancy Services: Specialist consultancy services helping airlines link waste data to loading data, develop waste reduction plans, and meet commercial and sustainability goals.
4. ASF Insight Platform Access: Platform access providing airlines with their own data as well as global industry-wide benchmarks for comparison, enabling dynamic data analysis and visualization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aviation Sustainability Forum is a not-for-profit data consultancy that helps commercial airlines measure, analyze and reduce cabin waste. It does this by delivering IATA-endorsed Cabin Waste Composition Audits (CWCA), providing the ASF Insight Platform and CWCA Audit App for waste data collection and benchmarking, embedding real-time AI tracking in catering units, and supplying specialist consultancy to link waste data to loading decisions and sustainability goals.

Product overview

The Aviation Sustainability Forum offers a unified product portfolio centered on the ASF Insight Platform (a cloud-based data analytics platform) complemented by the ASF CWCA Audit App (mobile application for iOS and Android), the CWCA Program (IATA-endorsed audit methodology), and Real-time AI Tracking technology. The ecosystem also includes Consultancy Services and Global Industry-wide Benchmarks data products. The Insight Platform serves as the central hub where data from CWCA audits and AI tracking feeds is consolidated, analyzed, and visualized to enable airlines to reduce cabin waste and achieve cost savings.

Differentiator

Problem solved

Functional benefit

Brands

• ASF Insight Platform: A data analytics platform providing access to ASF airline data and global benchmark data for cabin waste analysis and visualization.
• ASF CWCA Audit App

Quantifiable outcome

• Reduce Total Waste & Save on Catering Costs
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• IATA (International Air Transport Association)coreStrategic or Co-development PartnerASF co-developed the CWCA (Cabin Waste Composition Audit) standard with IATA, and ASF's benchmark audits are officially endorsed by IATA. This partnership provides ASF with the highest-level industry credibility in aviation sustainability and positions the CWCA methodology as the industry-standard approach for cabin waste auditing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• dnata: Major aviation services company providing catering, ground handling, and cargo to airlines globally, with active sustainability and waste reduction programs. Comparable as an adjacent supplier/customer ecosystem participant for ASF — it both generates and handles cabin waste across its airline customers.
• Gate Gourmet (Gate Group): World's largest airline catering and in-flight services company, directly involved in cabin waste generation and increasingly in waste reduction and circularity programs. Comparable as an adjacent ecosystem participant — a primary data source and potential commercial partner or counterparty for ASF's cabin waste analytics.

Direct peers

• Cirium: Aviation data and analytics business (part of RELX) providing flight, fleet, and operational data products to airlines and the wider aviation value chain. Comparable as a specialised aviation data analytics provider that monetises aggregated datasets and benchmark-grade insights for enterprise airline customers.
• Carbon Trust: Independent sustainability consultancy that helps organisations — including airlines and airports — measure, verify, and reduce environmental impact. Closely comparable to ASF in being a specialist advisory body monetising sustainability data and advisory work for enterprise clients.
• SITA: Air transport IT specialist serving airlines and airports with data and operational platforms, including environmental and sustainability management modules. Comparable to ASF as an aviation-specific data and analytics provider serving airline sustainability teams with proprietary platforms.
• South Pole Group: Climate solutions provider offering advisory, data, and project services to corporates on emissions reduction and sustainability reporting. Comparable to ASF in monetising the gap between complex climate/sustainability regulation and corporate execution, with a strong aviation and transport client base.

Emerging players

• Watershed: Enterprise climate platform combining carbon accounting, reduction planning, and audit-grade reporting for corporates. Comparable to ASF as an emerging SaaS platform monetising sustainability data, AI-driven insights, and benchmarking — though serving multi-sector enterprises rather than aviation specifically.
• Persefoni: Climate management and accounting platform helping enterprises measure and manage their carbon footprints across Scopes 1–3. Comparable to ASF's AI-enabled platform approach and recurring SaaS revenue model for sustainability data, though without ASF's aviation-specific methodology and IATA endorsement.

Broad incumbents

• Veolia Environment: Global environmental services and waste management major, including aviation and transport-sector waste collection and circularity services. Comparable as an incumbent adjacent to ASF's waste and circularity focus, with broader geographic and service-line reach but no aviation-specific data platform.
• EcoVadis: Global sustainability ratings platform providing verified ESG assessments used by procurement teams across industries including aviation and travel. Comparable as a data-driven sustainability platform monetising benchmarks and ratings for enterprise buyers, though broader than ASF's aviation-only cabin waste focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/airline-sustainability-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIATION SUSTAINABILITY FORUM LIMITED