GORDON BROOKS LIMITED
Gordon Brooks Limited is a Birmingham-based, founder-owned property services firm that connects landlords and investors with social housing and care providers in the West Midlands, offering lettings, property management, and supported accommodation services via a partnership with Crossroads Housing and Support CIC.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GORDON BROOKS LIMITED does
Gordon Brooks Limited is a privately held, founder-owned property services firm founded in 2018 by Michael Gordon and headquartered in Birmingham, UK. The company operates as a specialist agent connecting landlords and investors with social housing and care providers, primarily in the West Midlands. Its core activities span landlord lettings (with minimum 3-year fully repairing leases), ongoing property management (bi-annual inspections and compliance checks), and supported accommodation services delivered in partnership with Crossroads Housing and Support CIC. The company reports managing over 100 active bed spaces in the social housing sector and has set a public goal of reaching 1,000 bed spaces by 2025.
The firm's revenue model is hybrid: a one-time letting fee equal to the first month's rent per successful letting, a recurring 10% of gross revenue per calendar month management fee, and supported accommodation leasing arrangements that guarantee landlords a minimum of £325 per room per month under 5-year contracts with zero maintenance exposure and no void periods. The go-to-market is sales-led, relying on direct phone, WhatsApp, and email outreach alongside a content blog called "Socially Focused" and a mailing list. No proprietary technology platform, mobile app, or AI capabilities are disclosed; the business runs as a traditional relationship-driven agency.
Scale remains modest: headcount is 1-10, geographic focus is the West Midlands, and 2022 lettings commission was approximately £400,000 with cumulative brokered sales exceeding £7 million since inception. The Crossroads Housing partnership is the central operational dependency, providing both the supply of care-provider demand and the infrastructure for supported accommodation delivery. The company has no external funding rounds, no parent company, no subsidiaries, and no awards or certifications disclosed in the available data.
GORDON BROOKS LIMITED firmographics
Firmographics- Name
- GORDON BROOKS LIMITED
- Legal name
- Gordon Brooks LTD
- Website
- https://gordonbrooks.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gordon Brooks Limited is a Birmingham-based, founder-owned property services firm that connects landlords and investors with social housing and care providers in the West Midlands, offering lettings, property management, and supported accommodation services via a partnership with Crossroads Housing and Support CIC.
- Ownership category
- akta.pro rank
GORDON BROOKS LIMITED industry classification
Industry- Product category
- Social Housing Property Services
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where GORDON BROOKS LIMITED is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GORDON BROOKS LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Lettings Commission: One-time commission fee equivalent to the first month's rent for successful property lettings. The company matches landlords with social housing providers and facilitates lease agreements with minimum 3-year fully repairing leases.
- Property Management Fees: Ongoing management fee of 10% of gross revenue per calendar month. Includes bi-annual inspections, compliance checks, and ongoing consultancy services for both landlords and social housing providers.
- Supported Accommodation Leasing: Revenue from leasing landlord properties for use as supported housing. Landlords receive minimum £325 per room per month. The company partners with Crossroads Housing for management of these units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Lettings service fee |
| Subscription | Monthly | Property management fee |
| Unit Pricing | Multi-year contract | Supported accommodation landlord guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
GORDON BROOKS LIMITED product offering
Product offeringCore offering
Gordon Brooks Limited operates as a specialist property services agency that connects landlords and investors with care providers and social housing organisations. Its core services include landlord lettings with minimum 3-year fully repairing leases, ongoing property management at 10% of gross revenue per month, supported accommodation leasing with guaranteed minimum £325 per room per month, and consultancy, sourcing, and lease negotiation support for care providers operating supported living accommodation in the West Midlands.
Product overview
Gordon Brooks Limited operates as a specialist property management company focused on the social housing sector in the West Midlands, UK. The company offers a unified suite of services comprising landlord lettings and property management, supported accommodation services with guaranteed rent schemes, and care provider support including property sourcing, lease negotiation, and consultancy. The core offering centers on connecting landlords with social housing providers through fully repairing leases, bi-annual inspections, and compliance management. The company currently manages over 100 active bed spaces within the social housing sector and aims to expand to 1000 bed spaces by 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Lettings Service Comprehensive lettings service for landlords covering property marketing, viewings, tenant vetting, and agreement finalisation. Secures fully repairing leases with a minimum 3-year term for social housing providers, with a fee equivalent to the first month's rent on successful placement.
- Property Management Service Ongoing property management service for landlords and social housing providers, including bi-annual inspections, compliance checks, monitoring of agreement adherence, and ongoing consultancy. Service fee is 10% of gross revenue per calendar month.
- Supported Accommodation Services Enables landlords to lease properties for use as supported housing, facilitated through partnership with Crossroads Housing. Offers guaranteed minimum rent of £325 per room per month, 5-year contracts, zero maintenance costs, no void periods, and no management fees for landlords.
- Property Sourcing Leverages the company's network and knowledge of the Birmingham property market to find properties meeting specific requirements of care providers for supported living accommodations.
- Lease Negotiation Services Acts as advocate for care providers in negotiating favourable lease terms and agreements with landlords, ensuring mutually beneficial arrangements aligned with provider goals.
- Consultancy Services Provides expert advice on property-related matters, helping care providers make informed decisions and navigate property market complexities.
- Portfolio Management Manages a portfolio of properties that have been transformed from conventional residential spaces into supported accommodation for vulnerable individuals, working in partnership with landlords and care providers.
Quantifiable outcome
- Over 100 active bed spaces managed in social housing sector
- +3 more outcomes
Companies that use GORDON BROOKS LIMITED
Customer profileSegments3 records
Ideal customer profiles2 records
GORDON BROOKS LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GORDON BROOKS LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crossroads Housing and Support CICcoreDirect partnership with Crossroads Housing and Support CIC enables Gordon Brooks to manage supported accommodation properties. This partnership has been instrumental in achieving over 100 active bed spaces in the social housing sector. Crossroads Housing provides the care and support services while Gordon Brooks handles property sourcing, management, and lettings.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
GORDON BROOKS LIMITED competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
GORDON BROOKS LIMITED social profiles
Digital presenceGORDON BROOKS LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
GORDON BROOKS LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
GORDON BROOKS LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GORDON BROOKS LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GORDON BROOKS LIMITED
What does GORDON BROOKS LIMITED do?
Gordon Brooks Limited operates as a specialist property services agency that connects landlords and investors with care providers and social housing organisations. Its core services include landlord lettings with minimum 3-year fully repairing leases, ongoing property management at 10% of gross revenue per month, supported accommodation leasing with guaranteed minimum £325 per room per month, and consultancy, sourcing, and lease negotiation support for care providers operating supported living accommodation in the West Midlands.
Is GORDON BROOKS LIMITED a public or private company?
GORDON BROOKS LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GORDON BROOKS LIMITED founded?
GORDON BROOKS LIMITED was founded in 2018. It employs 1 to 10 people.
Where is GORDON BROOKS LIMITED based?
GORDON BROOKS LIMITED is headquartered in Birmingham, United Kingdom, in the Europe region.
How does GORDON BROOKS LIMITED make money?
Three revenue lines are on record. Lettings Commission is the primary driver. The others are property Management Fees and supported Accommodation Leasing.
Does GORDON BROOKS LIMITED have an API?
No public API is recorded for GORDON BROOKS LIMITED.
What industry is GORDON BROOKS LIMITED in?
GORDON BROOKS LIMITED's product category is Social Housing Property Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531311 and its SIC code is 6531.