BEAT FITNESS GAMES LTD

What BEAT FITNESS GAMES LTD does

Beat Fitness Games Ltd is a UK-incorporated mobile gaming startup, founded in 2019 by Dr Gareth (Gruff) Davies as a pure-software reboot of his earlier Exertris concept — the world's first interactive gaming-exercise bike, originally presented by Bill Gates at CES 2003. The company builds mobile fitness games for individual consumers in which a player's live heart rate, captured via any standard Bluetooth chest-strap or arm-band monitor, is fed into proprietary AI algorithms that infer exercise effort in real time and translate it into gameplay power. Its two products, Dynamo Defender (a shoot-em-up where workout intensity drives weapon firepower) and Dynamo Dash (an obstacle-course/puzzle game blending endurance, power, and mental challenges), are both in Early Access on the Google Play Store for Android, with iPhone versions announced as forthcoming.

The underlying technology stack pairs Unity-based mobile game development with an AI effort-inference layer that adapts to each user's age, gender, and fitness level, plus integrations with Unity3D, PlayFab, and Google services for analytics, authentication, and cloud backend. The team of roughly six includes a founder, a games designer/developer, a games developer consultant, an intern, a product management contributor, and an investor/business-development lead — a mix that has collectively worked on BAFTA-, SXSW-, and Digital Emmy-winning titles at studios such as EA, King, and Playfish, and has explored adjacent generative AI uses including an AI fitness blogger built on EleutherAI's GPT-J-6B model.

The business model is consumer freemium: free downloads with small in-app purchases to unlock additional longer game tracks (for example, 15-, 20-, and 21-minute Dynamo Defender tracks), plus a separately billed Premium subscription that adds cloud storage of exercise session data, heart rate graphs, and forthcoming analytics features, with a 7-day money-back guarantee for first-time paying subscribers. Payments are processed through Google Play, Apple, Stripe, and PayPal. Distribution is self-serve and exclusively digital via mobile app stores, with no enterprise or B2B channel, no disclosed funding rounds, and the company describing itself as a pre-launch startup.

Name

BEAT FITNESS GAMES LTD

Legal name

Beat Fitness Games Ltd

Website

https://beatfitnessgames.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Beat Fitness Games Ltd is a UK-based, pre-launch mobile gaming startup that builds fitness games (Dynamo Defender and Dynamo Dash) in which proprietary AI converts live Bluetooth heart rate data into gameplay mechanics for individual fitness enthusiasts doing cardio, strength, or HiiT workouts.

Ownership category

akta.pro rank

Product category

Exergaming / Fitness Gaming Software

NAICS

Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports/Racing Game Studios (MPAFAAAJ)

Keywords

• Exergame mobile apps
• Heart rate fitness games
• AI exercise effort
• Bluetooth HR monitor gaming
• Gamified cardio workouts

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Sales (Free-to-Play with In-App Purchases): Free download of games with optional in-app purchases to unlock additional game tracks (e.g., 15, 20, and 21-minute tracks in Dynamo Defender available via small In-App Purchase).
2. Premium Subscription: Beat Fitness Games Premium subscription billed on a regular basis in advance. Includes 7-day no quibble money-back guarantee for new paying subscribers. Cloud data storage of exercise session data part of subscription features.
3. In-App Purchases (Track Unlocks): Additional game tracks can be unlocked permanently with small one-time In-App Purchases within the games.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beat Fitness Games Ltd develops and sells mobile exergames (Dynamo Defender and Dynamo Dash) for Android in which players connect any standard Bluetooth heart rate monitor and the company's proprietary AI converts live heart rate data into exercise effort metrics that power in-game mechanics such as firepower and racing speed. The games support cardio, strength training, and HiiT workouts and offer optional in-app purchases to unlock additional tracks and a Premium subscription for cloud storage of exercise data.

Product overview

Beat Fitness Games Ltd operates a mobile fitness gaming platform consisting of two core games (Dynamo Defender and Dynamo Dash) driven by proprietary AI algorithms that convert real-time heart rate data into gameplay mechanics. Players connect standard Bluetooth heart rate monitors to their Android device and become a 'virtual dynamo' powering game elements through exercise effort. Both games are currently in Early Access on Google Play for Android, with iPhone versions planned. The company also offers a Premium subscription service for cloud data storage of exercise statistics. The platform is designed for cardio, strength training, and HiiT exercises, automatically tailoring difficulty to the user's fitness level.

Differentiator

Problem solved

Functional benefit

Brands

• Dynamo Defender: A shoot-em-up exercise game where players' heart rate determines their firepower to defeat alien invaders. Features hands-free mode for rowing and HiiT exercises.
• Dynamo Dash

Products and services

• Dynamo Defender Mobile shoot-em-up exergame in which the player's workout intensity (measured via a Bluetooth heart rate monitor) directly controls weapon firepower to defeat alien invaders. Supports cardio, strength, and HiiT workouts and includes a hands-free autopilot mode for exercises that require both hands (e.g., rowing, HiiT). Currently in Early Access on Android via Google Play.
• Dynamo Dash Mobile obstacle-course and puzzle exergame in which the player's exercise effort powers progress through Tough Mudder-style endurance challenges and puzzles, combining endurance, power, and mental prowess. Uses the same AI-driven heart rate effort system as Dynamo Defender. Currently in Early Access on Android via Google Play.
• Beat Fitness Games Premium Subscription Recurring subscription service that provides cloud data storage of exercise session statistics, heart rate graphs, and additional motivational and analytics features to subscribers. Billed in advance on a regular basis with a 7-day no-quibble money-back guarantee for first-time paying subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAT FITNESS GAMES LTD