Honeyberry

What Honeyberry does

HoneyBerry OÜ is a family-owned organic berry farming business headquartered in Välgi village, Peipsiääre vald, Tartumaa, Estonia, operating a 5.5-hectare organically certified (EE-ÖKO-03) plantation of edible honeysuckle (honeyberry / sinikuslapuu / Lonicera caerulea). Founded in 2018 on land held by the Kardmaa family since the early 20th century, the company claims to operate Estonia's largest organic honeyberry plantation, cultivating bushes without synthetic pesticides or chemical growth stimulators. The core product set comprises fresh berries (sold in 500g containers, 3-10kg orders, harvested in July), frozen berries (from October), processed products (100% cold-pressed juice, jam, wine), and a curated 6-plant seedling assortment kit featuring five named cultivars (Aurora, Honeybee, Boreal Blizzard, Boreal Beast, Boreal Beauty). Underlying technology is conventional organic horticulture with a focus on cold-hardy Nordic varieties and propagated planting stock grown in 3L pots using Matogard organic compost and Greentop vermicompost.

The business operates a direct-to-consumer e-commerce model exclusively through its own online store at honeyberry.ee, with no wholesale, retail, or export channels. Distribution is handled via a proprietary berry courier service (marjakuller) for perishable goods within mainland Estonia, plus parcel locker delivery (Itella SmartPost) and DPD courier for seedlings and shelf-stable products. Payments are processed by Montonio Finance; marketing runs through Facebook, ConvertKit email, and earned media (Maakodu, Delfi). Customer segments are two personas: health-conscious Estonian families seeking organic functional foods, and home gardeners/hobby farmers buying seedlings for domestic cultivation. Domestic reviews total 161 (berries, 4.92/5), 270 (seedlings, 4.91/5), and 53 (juice, 4.94/5), and the juice line won 3rd place in the 2023 Estonian Best Organic Drink competition. The company is owned by Kaia & Reigo Kardmaa, is bootstrapped, has no disclosed headcount, no external funding, and discloses no revenue figures.

Name

Honeyberry

Legal name

HoneyBerry OÜ

Website

https://honeyberry.ee

Company type

Private

Founded year

2018

Operating status

Operating

Short description

HoneyBerry OÜ is a family-owned organic farm in Tartumaa, Estonia that grows, processes, and ships honeyberries (edible honeysuckle) directly to Estonian consumers via its own e-commerce store, berry courier, and DPD/Itella logistics, alongside seedling sales for home gardeners.

Ownership category

akta.pro rank

Headquarters

HQ city

Välgi village, Peipsiääre vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Organic Berries: Seasonal fresh berry sales delivered via company's own berry courier service during July harvest and frozen berries from October. Berries are hand-picked at peak ripeness and delivered in 500g containers.
2. Processed Berry Products: Value-added products including cold-pressed juice (1500ml and 330ml bottles), jam, and wine made from organic honeyberries. Juice is 100% cold-pressed, pasteurized, with no concentrates, preservatives, or added sugar.
3. Seedling Sales: Sale of honeyberry seedlings (6-plant assortment kits with 4 different varieties: Aurora, Honeybee, Boreal Blizzard, Boreal Beauty, Boreal Beast) in 3L pots for home gardens and plantation establishment. Plants are winter-hardened in outdoor conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Honeyberry (HoneyBerry OÜ) operates a 5.5-hectare certified organic (EE-ÖKO-03) honeyberry (edible honeysuckle / sinikuslapuu) plantation in Välgi village, Peipsiääre vald, Tartumaa, Estonia. The company cultivates, harvests, and sells fresh organic honeyberries seasonally (July) and frozen berries from October, processes cold-pressed organic honeyberry juice, and grows honeyberry seedlings in 3L pots for sale to home gardeners and small plantation operators.

Product overview

Honeyberry OÜ is an Estonian family-owned organic berry farm specializing in edible honeysuckle (sinikuslapuu/honeyberry) cultivation and product development. The company operates a 5.5-hectare certified organic farm (EE-ÖKO-03) in Välgi, Peipsiääre Parish, Tartu County, founded in 2018. Its product portfolio centers on two core offerings: (1) fresh organic berries and processed berry products including juice and presumably jam, and (2) edible honeysuckle seedlings for home gardens and orchard establishment. Fresh berries and berry products are sold direct-to-consumer via the company's e-commerce platform and delivered across mainland Estonia through parcel lockers and dedicated berry courier routes during the July harvest season and via frozen supply through October. Seedlings are sold as individual potted plants or as curated 6-plant assortments featuring four varieties (Aurora, Honeybee, Boreal Blizzard, Boreal Beast, Boreal Beauty), with varieties selected for cross-pollination compatibility and a range of sweetness and tartness profiles. The company is co-founded by Kaia and Reigo Kardmaa.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Organic Honeyberries (Sinikuslapuu mahemarjad) Fresh, organically certified (EE-ÖKO-03) edible honeysuckle (honeyberry / sinikuslapuu) berries hand-picked at peak ripeness in July and sold in 500g containers in quantities of 3-10kg; frozen berries are sold from October. Delivered to customers across mainland Estonia via the company's own Marjakuller courier, Itella SmartPost lockers, or DPD, or picked up at the farm. Targeted at Estonian health-conscious families.
• Organic Honeyberry Juice (Sinikuslapuu mahemahl) 100% cold-pressed and gently pasteurized full juice made from organically certified (EE-ÖKO-03) honeyberries, sold in 1500ml tap-top containers or as a 3=4 promotional pack of four 330ml glass bottles. No concentrate, preservatives, additives, or added sugar; 1500ml equals 1800g of fresh berries. Targeted at Estonian consumers seeking a local, organic functional beverage.
• Honeyberry (Edible Honeysuckle) Seedlings Individual honeyberry (edible honeysuckle) seedlings in 3L pots across five cold-hardy varieties — Aurora, Honeybee, Boreal Blizzard, Boreal Beast, and Boreal Beauty — grown in Matogard organic compost, winter-hardened outdoors in Estonian conditions, and shipped via DPD courier. Targeted at home gardeners and hobby farmers seeking low-maintenance, disease-resistant berry plants suited to Nordic climates.
• Honeyberry Seedling Assortment Kit (6 plants, 4 varieties) Curated 6-plant honeyberry seedling bundle (typically 2x Aurora, 1x Honeybee, 2x Boreal Blizzard, 1x Boreal Beast) in 3L pots, designed for cross-pollination compatibility and a range of sweetness/tartness profiles for home gardens or small plantation establishment. Shipped only via DPD courier.

Quantifiable outcome

• Up to 60% more bioactive compounds in organically grown plants compared to conventional agriculture (research citation)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Itella SmartPostminorChannel Partner/ Reseller/ DistributorParcel locker service used for delivering non-perishable products (juice, jam) to customers across Estonia. Delivery cost 5€ per shipment.
• DPD EstoniaminorChannel Partner/ Reseller/ DistributorCourier service used for delivering seedlings and non-perishable products across Estonia. Required delivery method for seedlings. Costs vary from 9.99€ to 39.98€ depending on order size.
• MatogardminorStrategic or Co-development PartnerSupplier of organic compost soil (Matogard öko kompostmuld) used for growing honeyberry seedlings in 3L pots.
• GreentopminorStrategic or Co-development PartnerSupplier of vermicompost fertilizer (Taimeramm) used in early spring for seedling growth stimulation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/HoneyBerryOU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honeyberry