What ONE BROKEN BIKER ASSOCIATION does

One Broken Biker Association (OBB) is a Calgary-based registered Canadian non-profit organization founded in 2012 by Ashlee Taylor and Elizabeth Cloutier after Taylor's stepfather Glenn Lyth was severely injured in a motorcycle accident. The organization provides financial assistance (directly paid to injured riders), personalized care packages, emotional support, and trusted referrals to specialized personal injury lawyers and medical resources for Canadian motorcyclists who have been injured in accidents, plus practical support to their families. OBB is 100% volunteer-operated with no paid staff and operates through five provincial regional teams covering Alberta, British Columbia, Saskatchewan, Ontario, and the Maritimes.

The organization's offerings are delivered through a community-driven model rather than a technology platform. The technology footprint is minimal: a Wix-hosted website at onebrokenbiker.org for membership and donation intake, a Shopify storefront for merchandise, Eventbrite for event ticketing, SkipTheDepot for bottle/can donation pickup logistics, and Google Forms for board applications. Core programs include a $50/year annual membership (bundling Perks Program access with a White Ticket entry into the annual motorcycle giveaway), the annual Silent Auction & Motorcycle Giveaway flagship event held each November in Calgary, recurring poker runs and weekly bike nights at partner venues (Big Rock Brewery in Calgary, Six Pak Saloon near Edmonton), and direct Injury Outreach coordination for reported accidents.

Revenue is generated through five streams: annual memberships ($50/year, recurring), one-time and recurring donations (including SkipTheDepot bottle returns), event ticket sales and silent auction proceeds ($100-$150 per ticket), merchandise sales through Shopify, and Perks Program partnership fees/sponsored posts from 25+ motorcycle-related businesses. The organization explicitly does not issue charitable tax receipts because it is registered as a non-profit rather than a charitable foundation. As of July 6, 2026, OBB had supported 1,252 injured motorcyclists and donated $897,700 cumulatively since inception, with the organization on track to cross $1M in cumulative giving during 2026.

Name

ONE BROKEN BIKER ASSOCIATION

Legal name

One Broken Biker

Website

https://onebrokenbiker.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

One Broken Biker Association is a Calgary-based, 100% volunteer-run Canadian non-profit founded in 2012 that provides financial assistance, care packages, emotional support, and trusted legal referrals to injured Canadian motorcyclists and their families, operating through five provincial regional teams and funding its work via memberships, donations, events, and partner sponsorships.

Ownership category

akta.pro rank

Product category

Nonprofit Injured-Motorcyclist Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Injured rider support
• Motorcycle nonprofit
• Volunteer fundraising events
• Member discount program
• Motorcycle accident assistance

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Membership Fees: Annual memberships sold at $50/year providing access to perks program discounts and community benefits. Includes automatic White Ticket entry into annual motorcycle giveaway.
2. Donations: One-time and recurring (weekly, monthly, yearly) donations accepted online. All donations go directly to supporting injured riders. Bottle and can donations via SkipTheDepot pickup service.
3. Event Revenue: Revenue from ticket sales to annual Silent Auction & Motorcycle Giveaway events ($100-$150/person), with additional revenue from silent auction items and sponsorships.
4. Perks Program Partnerships: Businesses pay to join the Perks Program, receiving promotional posts, exposure to 1,000+ members, and association with the OBB brand. Some partners donate a portion of sales or per-transaction amounts.
5. Merchandise Sales: Online shop selling OBB merchandise including memberships, with revenue supporting injured rider assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

One Broken Biker Association is a 100% volunteer-operated Canadian non-profit that provides direct financial assistance, care packages, injury outreach, emotional support, and trusted legal referrals to motorcyclists injured in accidents. Revenue is generated through $50/year memberships, donations, annual fundraising events (Silent Auction, Motorcycle Giveaway, Poker Runs), merchandise, and a Perks Program that connects members with discounts at 25+ motorcycle-related businesses.

Product overview

One Broken Biker is a nonprofit organization offering a unified suite of support services for injured motorcyclists. The core offerings center on annual membership (Yearly Membership), direct rider assistance (Care Packages, Injury Outreach), fundraising events (Silent Auction, Poker Runs, Motorcycle Giveaway), and member benefits (Perks Program). Legal Referrals connect riders with trusted motorcycle accident lawyers. All services are delivered through a 100% volunteer-operated national network with regional teams across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Yearly Membership Annual membership program at $50/year that gives members access to the Perks Program discounts at participating businesses across Canada and a free White Ticket entry into the annual motorcycle giveaway.
• Care Packages Personalized care packages delivered to injured riders containing comfort items, practical supplies, and resources to support their recovery journey.
• Motorcycle Giveaway Annual motorcycle raffle with White Ticket (free entry for members) and Golden Ticket (event attendee exclusive) entries; motorcycles are donated by sponsors such as McLeod Law, Calgary Harley-Davidson, and Edmonton Cycle Works.
• Silent Auction Annual in-person fundraising event combining silent auction items, dinner, door prizes, and the motorcycle giveaway, serving as OBB's largest single-source revenue generator supporting injured rider assistance.
• Perks Program Member discount program providing exclusive deals at participating businesses across Canada including motorcycle shops, legal services, apparel retailers, wellness services, and restaurants. Valid January 1 to December 31 each year.
• Legal Referrals Trusted motorcycle accident lawyer referrals connecting injured riders with experienced law firms in Ontario and Alberta specializing in catastrophic injury litigation, insurance disputes, and accident benefits claims.
• Poker Runs Organized motorcycle fundraising rides where participants visit multiple checkpoints drawing playing cards, with proceeds supporting injured riders and families. The first OBB Poker Run was held on September 15, 2012 in Calgary.
• Injury Outreach Direct support program connecting injured riders with financial assistance, community resources, emotional support, and follow-up care coordination following motorcycle accidents, initiated via the "Report an Injured Rider" form.

Quantifiable outcome

• 1,252 injured motorcyclists supported since 2012
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• McLeod Law LLPcoreGTM or Marketing Partner · 1 January 2026Alberta personal injury law firm and top sponsor of One Broken Biker. Donated two motorcycles for the 2026 Motorcycle Giveaway (Indian Super Chief Dark Horse and Harley-Davidson Fat Boy). Firm recognized among Canada's top personal injury law firms by Canadian Lawyer Magazine. Contact: 403-703-6054 / [email protected]
• Edmonton Cycle WorkssecondaryGTM or Marketing Partner · 1 January 2026Edmonton-based motorcycle business that helped OBB secure the Indian motorcycle for the 2026 giveaway. Demonstrates ongoing support for the motorcycle community and injured rider causes.
• Calgary Harley-DavidsonsecondaryGTM or Marketing Partner · 1 January 2026Calgary Harley-Davidson played a key role in providing the Harley-Davidson Fat Boy for the 2026 giveaway. Continues to show up for the motorcycle community and injured riders in meaningful ways.
• Oatley Vigmond LLPcoreGTM or Marketing Partner · 1 January 2026Ontario's leading personal injury law firm and recognized among Canada's top personal injury law firms by Canadian Lawyer Magazine. Strong community supporter of OBB that actively helps build and strengthen the organization. Contact: 1-888-662-2481
• Cuming & Gillespie LLPcoreGTM or Marketing PartnerOne of Alberta's leading personal injury law firms with 40+ years experience representing injured motorcyclists and catastrophic injury victims. Recognized among Canada's Top Personal Injury Law Firms by Canadian Lawyer Magazine. Firm supports injured riders across Alberta with extensive motorcycle accident litigation experience.
• Big Rock BrewerysecondaryOthersCalgary brewery venue hosting weekly OBB Bike Nights every Wednesday from May to September (5555 76 Ave SE, Calgary). Provides venue for community gathering, vendor opportunities, and monthly show car+bike events.
• Six Pak SaloonsecondaryOthersEdmonton-area venue hosting weekly bike nights and seasonal events for OBB's Edmonton regional team (22524 Hwy 37, Sturgeon County AB).
• Perks Program Partners (25+ businesses)secondaryGTM or Marketing PartnerOver 25 businesses across Canada offering discounts to OBB members through the Perks Program. Includes motorcycle gear shops (Cycle Works West, Ralph's Motorsports), legal services (Klondike Insurance), automotive services, restaurants, wellness services, and online retailers (Mad Hatter Industries, Speed Demon Lights, Valhalla Beard Care). Partners receive monthly promotional posts and direct exposure to 1,000+ members.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Bikers Against Child Abuse (BACA): International motorcycle-rider nonprofit that supports abused children using biker community presence, ride events, and volunteer chapters. Closest functional peer to OBB: a volunteer-driven motorcycle community organization delivering compassionate support services through regional chapters and community events.
• Ride for Dad: Canadian motorcycle charity producing large-scale poker runs and ride events to fund prostate cancer research. Comparable in operating geography, event-driven fundraising model, and reliance on the Canadian motorcycle community for revenue.
• Road Guardians: Motorcycle nonprofit focused on peer support and safety awareness for motorcyclists, with member events and community outreach. Analogous non-profit mission to OBB within the motorcycling community.
• ABATE (A Brotherhood Aimed Toward Education): Motorcyclist rights and advocacy organization operating through state/provincial chapters with member dues, grassroots events, and community-building activities. Comparable in chapter-based, member-funded model serving the motorcycling community.

Broad incumbents

• Motorcycle Safety Foundation: Long-standing motorcyclist safety and rider education nonprofit delivering training and awareness programs. Comparable as a US-based nonprofit with similar community-engagement mission, though OBB serves a different rider segment (post-accident support vs. preventive training).
• Canadian Motorcycle Association (CMA): Established Canadian national motorcycle advocacy and trade association representing riders and the industry at the federal level. A broader incumbent serving the same stakeholder community - Canadian motorcyclists - through policy, events, and member services.

Emerging players

• Checkered Flag Foundation: Motorcycle community nonprofit supporting injured veterans and first responders through rides, fundraisers, and family support. Overlaps with OBB in mission (injury/accident support via the biker community) and event-driven community fundraising model.

Others

• Dainese (D-Air) Rider Safety Ecosystem: Motorcycle safety gear/protective apparel manufacturer with rider-injury prevention mission. Thematically related (motorcycle injury), though a for-profit equipment provider rather than a direct nonprofit peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onebrokenbiker
• LinkedInlinkedin.com/company/one-broken-biker
• Instagraminstagram.com/onebrokenbiker
• TikToktiktok.com/@onebrokenbiker

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONE BROKEN BIKER ASSOCIATION