AMETRINE SKIN LTD

What AMETRINE SKIN LTD does

AMETRINE SKIN LTD is a UK-based, founder-operated skincare and aromatherapy brand that formulates and retails handcrafted botanical body care, facial skincare, and aromatic mists through a direct-to-consumer Shopify storefront. The company sells approximately 49-52 active SKUs organised around six proprietary essential oil blends (Calming, Uplifting, Balancing, Grounding, Soothing, Energising) with a multi-use positioning that emphasises simplified routines. Production is conducted in small batches from a Birmingham studio; the registered office is at 20-22 Wenlock Road, London N1 7GU.\n\nThe product portfolio spans whipped body butters (Calming Body Butter from $14), face and body oils (from $41), cold-processed vegan soaps (from $11), foaming bath salts (from $9), body scrubs (from $35), a balm-to-milk Restore Cleansing Melt, a Qasil & Matcha powder mask, a Daily Calm Face Tonic, lip salve, room and linen sprays, and accessories (bamboo soap dishes, bamboo flannels, sisal soap-saver pouches). Recent expansion includes the Meet The Minis collection of travel- and gift-friendly sizes. Core technical differentiators are the in-house essential oil formulations and plant-powered ingredient stacks (ceramides, oat, calendula, mango butter, Qasil, matcha), supported by vegan and cruelty-free certifications and an Ecologi partnership that funds reforestation with each order.\n\nThe business uses a hybrid go-to-market model: a product-led growth funnel (aromatherapy quiz with a 10% personalization discount), a community-led motion (active Instagram, TikTok, and Facebook presences, a Dovetale-powered affiliate/creator program, and a Judge.me-verified review platform with a 4.9/5 average across 90+ reviews), and a channel motion (wholesale via the Faire marketplace and stockist retail at boutiques including Better Things London). Revenue is driven principally by one-time direct e-commerce purchases (£10-£100 digital gift cards valid for two years, a loyalty points program, and a £5/£5 referral scheme), supplemented by Faire-routed wholesale. The company ships internationally to the UK, Europe, the USA, Canada, Australia, and New Zealand; it is privately held, founder-owned, bootstrapped, and operated as a one-person business alongside the founder's other commitments.

Name

AMETRINE SKIN LTD

Legal name

Ametrine Skin LTD

Website

https://ametrineskin.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AMETRINE SKIN LTD is a UK-based, founder-operated aromatherapy skincare brand that formulates and retails handcrafted botanical body care, facial skincare, and aromatic mists direct-to-consumer to busy women and sensitive-skin consumers seeking multi-use essential oil rituals.

Ownership category

akta.pro rank

Product category

Natural Skincare & Aromatherapy Body Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Aromatherapy & Essential Oil Body Treatments (HSALAFAI), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Body Sprays & Mists (CRABADAC)

Keywords

• Aromatherapy skincare
• Botanical body care
• Natural cosmetics
• Vegan skincare products
• Essential oil blends

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Retail: One-time product purchases through their Shopify-powered online store. Products include body butters, face & body oils, soaps, bath salts, body scrubs, cleansing balms, face masks, toners, and room sprays. Average order value enhanced by bundling discounts and gift sets.
2. Loyalty/Rewards Program: Ametrine Reward Points program where customers earn 10 points per £1 spent, with redemption options for £5 off (500 points), £10 off (1000 points), and £15 off (1500 points). Referral program offering £5 to both referrer and referee.
3. Wholesale Distribution: B2B wholesale through Faire marketplace and direct stockist relationships with boutiques, spas, and wellness stores
4. Gift Cards: Digital gift cards in denominations from £10 to £100, valid for 2 years from purchase
5. Influencer/Affiliate Partnerships: Collaborator program with affiliate commission opportunities, gifted products, and discount codes for content creators

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ametrine Skin designs, handcrafts and sells a small-batch range of aromatherapy-led botanical skincare and body care products, including whipped body butters, cold-processed face & body soaps, face & body oils, foaming bath salts, body scrubs, cleansing balms, face masks, toners, lip salve, room/linen sprays, accessories and curated ritual sets. Products are built around six proprietary essential oil blends (Calming, Uplifting, Balancing, Grounding, Soothing, Energising) and are formulated for sensitive skin, multi-use routines, and vegan/cruelty-free standards.

Product overview

Ametrine Skin is a UK-based aromatherapy skincare brand offering a portfolio of botanical body care and facial skincare products centered on mood-enhancing essential oil blends. The product line spans body care (whipped body butters, face & body soaps, foaming bath salts, body scrubs), facial skincare (cleansing balms, face & body oils, powder masks, toners, lip salve), aromatherapy room sprays, accessories (bamboo flannels, soap dishes, sisal pouches), and curated gift sets. All products feature the brand's six signature aromatherapy blends (Calming, Uplifting, Balancing, Grounding, Soothing, Energising) designed to support emotional wellbeing alongside skin health. The brand emphasizes multi-use formulations, vegan and cruelty-free ingredients, eco-friendly packaging, and UK small-batch production from their Birmingham studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Whipped Body Butters Rich, whipped moisture products infused with oat, calendula, mango butter and essential oils. Available in Calming, Uplifting, Balancing and Grounding aromatherapy blends; non-greasy, fast-absorbing formula for face and body.
• Face & Body Soaps Cold-processed vegan soaps made with gentle clays, botanical oils and butters, infused with in-house essential oil blends. Suitable for face and body with multiple aromatherapy variants including Uplifting Turmeric & Carrot.
• Face & Body Oils Multitasking daily oils formulated with ceramides and botanical oils (jojoba, rosehip, avocado, hemp seed) to support skin barrier. Includes Balancing, Calming and Uplifting variants with aromatherapy blends.
• Foaming Bath Salts Aromatherapy foaming bath salts combining mineral-rich salts, coconut and oat milk, and essential oils. Creates gentle foam for a spa-like experience, available in Calming, Uplifting, Balancing and Grounding blends.
• Body Scrubs Dual-action enzyme body scrubs with fine sugar and papaya enzymes for physical and natural exfoliation. Creamy formula that rinses clean without irritation, including the Balancing Body Scrub.
• Restore Cleansing Melt Balm-to-milk cleansing balm that melts away makeup, sunscreen and daily buildup. Features blue tansy, arnica, comfrey and shea butter with a Balancing aromatherapy blend of grapefruit, ylang ylang and bergamot.
• Qasil & Matcha Mask Brightening powder face mask with Somali Qasil, matcha green tea, vitamin C, niacinamide and aloe vera. Customisable with water or hydrosol for gentle exfoliation and skin tone evening.
• Daily Calm Face Tonic Hydrating toner mist with aloe, lavender hydrosol, cucumber extract, niacinamide, green tea and prebiotics. Finished with calming lavender, clary sage and ylang ylang aromatherapy blend.
• Room, Linen & Pillow Sprays Handmade essential oil mists for transforming spaces. Use on pillows, linens or rooms to shift energy with Calming, Uplifting, Soothing or Energising aromatherapy blends.
• Lip Salve Daily nourishing and conditioning lip product for moisturising and protecting lips.
• Ritual & Discovery Sets Curated product sets and discovery sizes for exploring the range, including Aromatherapy Bath Set, Cleanse & Mask Ritual Set, Cleanse and Glow Set, Botanical Soap Discovery Set and Body Butter Discovery Set.
• Meet The Minis Collection Travel-friendly and gift-ready mini sizes of bestselling products, including Mini Body Butter Discovery Set, Mini Face & Body Oil, Mini Foaming Bath Salts, Mini Qasil & Matcha Mask, Mini Calming Room & Linen Spray and Mini Daily Calm Face Tonic.
• Ametrine Skin E Gift Card Digital gift cards delivered via email in denominations of £10, £25, £50, £75 and £100, valid for 2 years from purchase.
• Skincare Accessories (Bamboo Soap Dish, Organic Bamboo Flannel, Natural Sisal Soap Saver Pouch) Supporting accessories for skincare routines: natural bamboo soap dish to extend soap bar life and promote drainage, organic bamboo face flannel for gentle cleansing, and a natural sisal soap saver pouch for extending soap life and gentle exfoliation.

Quantifiable outcome

• 90+ verified customer reviews with 4.9/5 average rating demonstrates high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EcologicoreStrategic or Co-development PartnerClimate action partnership where Ecologi is integrated into checkout experience. Company plants 1 tree for every order placed, funding reforestation and carbon removal projects worldwide through community-led initiatives.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, providing payment processing, checkout, and store management infrastructure. Shopify handles PCI compliance and enables the online shopping experience.
• Better Things LondonminorChannel Partner/ Reseller/ DistributorLondon-based boutique retailer carrying a selection of Ametrine products for in-person discovery and purchase, allowing customers to experience products before buying online.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling B2B ordering for retailers, spas, and boutiques interested in stocking Ametrine products. Available at faire.com/direct/ametrineskin.
• Judge.mecoreTechnology or IntegrationCustomer review platform integrated into the store for verified product reviews, ratings, and social proof. Awarded Diamond Transparent Shop and Bronze Authentic Shop medals.
• Royal Mail / Evri / Tracked CourierminorOthersUK shipping carriers handling order delivery, including Royal Mail, Evri, and other tracked courier services for domestic and international shipments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BYBI Beauty: UK indie clean beauty brand selling natural skincare with a strong founder/values narrative and DTC-led model. Comparable as a similarly sized British indie skincare brand targeting the same conscious, clean-beauty consumer segment.
• This Works: UK-based aromatherapy-led skincare and sleep/wellness brand with multi-use botanical formulations. Closely comparable to Ametrine on aromatherapy positioning, British origin, target consumer (time-poor women seeking self-care rituals), and product categories including bath, body, and skincare.
• Tisserand Aromatherapy: Long-established UK aromatherapy brand spanning pure essential oils, bath, and body care. Comparable on aromatherapy heritage, British manufacturing base, and product taxonomy organised around essential-oil blends and emotional use cases.
• Neom Organics: UK aromatherapy wellness brand selling essential-oil-led home, body, and sleep products. Comparable on aromatherapy-first merchandising, multi-channel D2C plus wholesale/retail presence, and the same burnout/wellbeing consumer narrative.
• Aromatherapy Associates: British aromatherapy brand offering essential-oil blends across bath, body, and skincare SKUs at premium price points. Highly comparable on aromatherapy-led product architecture, emotional-benefit merchandising, and presence in spas and boutique retail.

Emerging players

• Dr Roebuck's: Australian clean indie skincare brand founded by medical professionals with limited-ingredient, sensitive-skin-friendly formulations. Comparable as a similarly positioned indie clean-beauty brand with international shipping, sensitive-skin focus, and founder-driven brand story.
• Herbivore Botanicals: US-based indie natural skincare brand selling botanical, aromatherapy-infused skincare and body products through DTC and Sephora. Comparable on botanical/aromatherapy positioning, indie founder story, and Instagram-led community growth model.

Broad incumbents

• Lush: Global handmade cosmetics brand covering bath, body, and skincare with strong aromatherapy and ethical positioning. Comparable on handmade production ethos, aromatherapy-led product design, vegan/cruelty-free credentials, and international retail footprint — though at vastly larger scale.
• Elemis: British premium skincare brand with aromatherapy roots and a heavy spa/professional channel presence. Comparable on aromatherapy heritage, UK origin, botanical positioning, and presence in spas and boutique retail, though at significantly higher price points and scale.

Regional players

• Aromatherapy Co: Australian aromatherapy personal-care brand spanning bath, body, and skincare. Comparable on aromatherapy-led product portfolio and emotional-benefit merchandising, though it primarily serves the Oceania market rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ametrineskin
• Instagraminstagram.com/ametrineskin
• TikToktiktok.com/ametrineskin
• LinkedInlinkedin.com/company/ametrine-skin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMETRINE SKIN LTD