HIRE THAT LTD

What HIRE THAT LTD does

Hire That Ltd, trading as Hire That Money, is a UK-based asset finance brokerage founded in 2023 and operated through a 1-10 person team out of Devon (PO BOX 404, EX32 2HX). The company acts as an Appointed Representative of Rural Finance Limited, an FCA-authorized credit broker (FRN 630701), which gives Hire That regulated standing to introduce customers to a panel of lenders without holding its own principal authorization.

The product set spans seven finance instruments delivered through three vertical go-to-markets. Agricultural finance covers farming machinery (tractors, ploughs, balers, grain dryers, silos, cow sheds), livestock (dairy, beef, sheep, chickens), and unsecured loans for items such as shed builds, lane improvements, barn conversions, and parlour fits. Commercial finance serves earthworks, mining, construction, demolition, renewable energy, and grounds-care operations with equipment financing. Automotive finance covers cars, commercial vehicles, and lorries for both consumers and businesses. Underlying each vertical, Hire That offers Hire Purchase/Lease Purchase, Leasing, Operating Lease, Unsecured Loans, Re-financing, Invoice Discounting (up to 90% within 24 hours), and Invoice Factoring.

Revenue is earned on an affiliate-referral/commission basis: fixed fees, fixed percentages, or variable percentages of the amount borrowed, plus additional remuneration tied to portfolio size and quality. The technology stack is non-proprietary — a Wix-hosted website with sector landing pages, plus Facebook and Instagram organic social — supported by direct phone (0333 242 0310, 07739 705761), email, and face-to-face engagement rather than a digital application or automated underwriting funnel. No external venture or private-equity funding has been disclosed, and ownership structure, management team, and headcount trajectory are not available in the source data.

Name

HIRE THAT LTD

Legal name

Hire That Money Limited

Website

https://hirethatmoney.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hire That Ltd (Hire That Money) is a UK asset finance brokerage, founded in 2023, that introduces agricultural, commercial, and automotive customers to a panel of FCA-regulated lenders as an Appointed Representative of Rural Finance Limited (FRN 630701), earning commission on placements.

Ownership category

akta.pro rank

Product category

Asset Finance Brokerage

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAEAJ

Equipment & Asset Finance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSANAIAE

Equipment Financing / Leasing (Venture-backed)

Financial & Insurance/Private Equity & Venture Capital/Venture Debt Providers

Keywords

• Asset finance brokerage
• Agricultural finance
• Commercial asset finance
• Automotive vehicle finance
• Credit broking services

Headquarters

HQ city

Wellington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Credit Broking Commission: Hire That Money operates as a credit broker earning commission from lenders for introducing customers. The commission may be a fixed fee, fixed percentage, or variable percentage of the amount borrowed. Additional remuneration may be received from lenders based on portfolio size, quality, and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hire That Money is an asset finance brokerage that introduces UK customers (farmers, commercial operators, and vehicle buyers) to a panel of credit providers across Hire Purchase, Leasing, Operating Lease, Unsecured Loans, Re-financing, Invoice Discounting, and Invoice Factoring. The firm operates as an Appointed Representative of Rural Finance Limited under FCA regulation and earns broker commission on completed introductions.

Product overview

Hire That Money is an asset finance brokerage operating as an appointed representative of Rural Finance Limited. The company offers a portfolio of financing solutions across three core divisions: Agricultural Finance (farming machinery, livestock, unsecured loans), Commercial Finance (earthworks, mining, renewable energy, grounds care), and Automotive Finance. Within these divisions, the company provides specific financial products including Hire Purchase/Lease Purchase, Leasing, Operating Lease, Loans, Re-financing, Invoice Discount, and Invoice Factoring. The business model centers on matching customers with appropriate finance solutions from their panel of lenders, offering a personalised approach rather than a one-size-fits-all solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Finance Vehicle and automotive financing services arranged by Hire That Money for individuals and businesses, providing finance solutions to help customers acquire cars and automotive assets through the firm's panel of lenders.
• Agricultural Finance Specialised financing arranged by Hire That Money for UK farming operations including farming machinery (tractors, ploughs, balers, grain dryers, silos, cow sheds), livestock purchases (dairy, beef, sheep, chickens), and unsecured loans for farm improvements such as barn conversions, lane improvements, and parlour fits.
• Commercial Finance Asset finance arranged by Hire That Money for commercial operations covering earthworks and mining equipment, construction, demolition, landscaping, quarrying, renewable energy projects, and grounds care equipment used by golf clubs, tennis courts, cricket grounds, colleges, parks, recreation facilities, hotels, cemeteries, and theme parks.
• Hire Purchase / Lease Purchase Finance arrangement arranged by Hire That Money that provides ownership of an asset at the end of the term for a nominal fee, with up to 100% financing of the purchase price, VAT deferral potential, and the ability to claim depreciation allowances against tax and reclaim VAT on the purchase price.
• Leasing Tax-efficient asset acquisition finance arranged by Hire That Money covering up to 100% of purchase price ex-VAT, with VAT payable on rentals and the option to continue using the asset for a nominal sum or to sell it while retaining a portion of cash proceeds.
• Operating Lease Off-balance sheet finance arrangement arranged by Hire That Money where the asset is rented with rentals and return conditions fixed at the outset, with payments set based on the end-of-period residual value. The resale risk is borne away from the client, providing cashflow-matched payments and tax efficiency.
• Unsecured Loans Unsecured short-to-medium term financing arranged by Hire That Money for assets not normally associated with Hire Purchase and Leasing, including cattle handling equipment, livestock, building improvements, poly tunnels, string and net in agricultural settings.
• Re-financing Cash release service arranged by Hire That Money for unencumbered assets, enabling businesses to use capital tied up in existing assets for growth, and to manage balloon payments at the end of an existing agreement.
• Invoice Discounting Confidential working-capital facility arranged by Hire That Money that converts up to 90% of invoice value into capital within 24 hours, grows with the business, leaves the customer in control of invoice collections, requires no assets as security, and offers optional bad debt protection.
• Invoice Factoring Working-capital finance solution arranged by Hire That Money that releases up to 90% of funds from unpaid invoices, includes a full credit control service, online facility access, a dedicated relationship manager, and optional bad debt protection.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hire-that-money-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIRE THAT LTD