Blue Moon Brewing Company

What Blue Moon Brewing Company does

Blue Moon Brewing Company is a craft beer producer founded in 1995 and now operated as a brand subsidiary of Molson Coors Beverage Company. The company's brewing facility is located at 3750 Chestnut Place in Denver, Colorado (RiNo District), and the legal entity is registered in the United States. The active product lineup consists of five beers: the flagship Blue Moon Belgian White Belgian-Style Wheat Ale (brewed with Valencia orange peel and coriander), Blue Moon Light, Mango Wheat, Blue Moon Non-Alcoholic, and Blue Moon Extra. The company has historically produced more than thirty additional seasonal and specialty beers spanning Belgian-style, fruit, spiced, coffee, and hybrid styles, indicating an active innovation pipeline that has been disciplined back to a core portfolio.

Products are sold through U.S. mass-market retail, on-premise accounts (bars and restaurants), and direct-to-consumer merchandising via a branded online store; an online store locator links consumers to retailers. Distribution is executed through the Molson Coors wholesale network domestically and through Molson Coors' international distribution partners in Australia, Canada, Japan, Panama, South Korea, Spain, and the United Kingdom. The customer base is individual legal-drinking-age consumers seeking craft-style beer with a distinctive Belgian wheat character, with use cases centered on recreational drinking, social occasions, and food pairing.

Revenue mechanics rely on unit sales of beer SKUs through distributor-owned channels rather than direct subscription or licensing models, and the brand monetizes ancillary merchandise through its online shop. Marketing is executed across Facebook, Instagram, YouTube, a recipes/mixology content hub, and an email newsletter subscription, oriented toward brand engagement and recipe-driven food pairing rather than direct e-commerce. Pricing is set by retailers and varies by channel and geography; no price schedule is disclosed on the company site, and the company does not publish revenue or unit-volume data directly.

Name

Blue Moon Brewing Company

Legal name

Blue Moon Brewing Company

Website

https://bluemoonbrewingcompany.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Moon Brewing Company is a craft beer producer subsidiary of Molson Coors, founded in 1995 and headquartered in Denver, Colorado. It produces a Belgian-style wheat ale portfolio sold to legal-age adult consumers through national and international distribution.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Belgian-style wheat ale
• Beer product sales
• Specialty ales
• Brewery operations

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beer Product Sales: Blue Moon Brewing Company generates revenue through the sale of its beer products including Belgian White, Blue Moon Light, Mango Wheat, Non-Alcoholic, and Extra. Products are sold through retail stores, bars, restaurants, and direct-to-consumer channels.

Distribution channels4 records

Marketing channels5 records

Core offering

Blue Moon Brewing Company is a craft beer brewery that produces Belgian-style wheat ales and specialty beers, including its flagship Blue Moon Belgian White brewed with Valencia orange peel and coriander. The company currently offers five core beer varieties and has produced more than 30 past seasonal and specialty beers. Products are sold through retail stores, bars, restaurants, and direct-to-consumer channels.

Product overview

Blue Moon Brewing Company is a craft beer brewery headquartered in Denver, Colorado, producing a portfolio of Belgian-style wheat ales and seasonal specialty beers. The core product lineup consists of five currently available beers: Blue Moon® Belgian White (the flagship Belgian-Style Wheat Ale), Blue Moon® Light, Mango Wheat, Blue Moon® Non-Alcoholic, and Blue Moon® Extra. The company has also produced over 30 past/seasonal beers including fruit ales (Blackberry Tart Ale, First Peach Ale, Pacific Apricot Wheat, Raspberry Cream Ale), spiced ales (Chai Spiced Ale, Gingerbread Spiced Ale, Caramel Apple Spiced Ale), coffee beers (Cappuccino Oatmeal Stout, Iced Coffee Blonde), and specialty styles (Grand Cru, Mountain Abbey Ale, White IPA). Blue Moon is a subsidiary of Molson Coors Beverage Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Moon Belgian White Belgian-Style Wheat Ale

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sierra Nevada Brewing Co. Top-tier US independent craft brewer with national distribution and broad style portfolio. Comparable to Blue Moon on craft positioning, national reach, and consumer-brand strength.
• Dogfish Head Brewery: Independent-leaning craft brewer (now part of Boston Beer Company) with a strong flavor-forward portfolio and national reach. Comparable to Blue Moon on craft heritage and innovation-driven positioning.
• Allagash Brewing Company: Independent craft brewery specializing in Belgian-style ales, including its flagship White. Closest independent analogue to Blue Moon Belgian White on style and authenticity positioning.
• Samuel Adams (Boston Beer Company): One of the largest US craft brewers, with a national distribution footprint and a portfolio approach across styles. Comparable to Blue Moon on category leadership, distribution scale, and brand-led marketing.
• New Belgium Brewing Company: Craft brewery (owned by Kirin) known for Belgian-style ales (Fat Tire) and broad craft portfolio with national distribution. Directly comparable to Blue Moon on style heritage and craft-brand scale.
• Lagunitas Brewing Company: Major US craft brewer owned by Heineken, with national distribution and a broad style portfolio. Comparable to Blue Moon on macro-brewer ownership of a craft brand at national scale.
• Athletic Brewing Company: Leading independent non-alcoholic craft brewer with a wheat-ale-forward lineup. Direct competitor to Blue Moon Non-Alcoholic and the most relevant peer for the brand's fastest-growing core SKU.
• Leinenkugel's Brewing Company: Craft-leaning brand owned by Molson Coors, offering wheat ales and seasonal craft-style beers with national distribution. Directly comparable on ownership structure, distribution scale, and craft/macro hybrid positioning.
• Shock Top: Belgian-style wheat ale craft brand owned by Anheuser-Busch InBev. Closest direct analogue to Blue Moon: a macro-brewer-owned 'craft' wheat ale distributed nationally and competing for the same on-premise and shelf placements.

Broad incumbents

• Anheuser-Busch InBev: World's largest brewer and owner of competitor craft brands (e.g., Shock Top, Goose Island). Provides the macro-brewer context against which Blue Moon's craft positioning and Molson Coors ownership are benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BlueMoonBrewingCo
• Facebookfacebook.com/BlueMoon
• Instagraminstagram.com/bluemoonbrewco
• LinkedInlinkedin.com/company/blue-moon-distributors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Brewing Company