Blue Moon Brewing Company
Blue Moon Brewing Company is a craft beer producer subsidiary of Molson Coors, founded in 1995 and headquartered in Denver, Colorado. It produces a Belgian-style wheat ale portfolio sold to legal-age adult consumers through national and international distribution.
- Company typePrivate
- Founded1995
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blue Moon Brewing Company does
Blue Moon Brewing Company is a craft beer producer founded in 1995 and now operated as a brand subsidiary of Molson Coors Beverage Company. The company's brewing facility is located at 3750 Chestnut Place in Denver, Colorado (RiNo District), and the legal entity is registered in the United States. The active product lineup consists of five beers: the flagship Blue Moon Belgian White Belgian-Style Wheat Ale (brewed with Valencia orange peel and coriander), Blue Moon Light, Mango Wheat, Blue Moon Non-Alcoholic, and Blue Moon Extra. The company has historically produced more than thirty additional seasonal and specialty beers spanning Belgian-style, fruit, spiced, coffee, and hybrid styles, indicating an active innovation pipeline that has been disciplined back to a core portfolio.
Products are sold through U.S. mass-market retail, on-premise accounts (bars and restaurants), and direct-to-consumer merchandising via a branded online store; an online store locator links consumers to retailers. Distribution is executed through the Molson Coors wholesale network domestically and through Molson Coors' international distribution partners in Australia, Canada, Japan, Panama, South Korea, Spain, and the United Kingdom. The customer base is individual legal-drinking-age consumers seeking craft-style beer with a distinctive Belgian wheat character, with use cases centered on recreational drinking, social occasions, and food pairing.
Revenue mechanics rely on unit sales of beer SKUs through distributor-owned channels rather than direct subscription or licensing models, and the brand monetizes ancillary merchandise through its online shop. Marketing is executed across Facebook, Instagram, YouTube, a recipes/mixology content hub, and an email newsletter subscription, oriented toward brand engagement and recipe-driven food pairing rather than direct e-commerce. Pricing is set by retailers and varies by channel and geography; no price schedule is disclosed on the company site, and the company does not publish revenue or unit-volume data directly.
Blue Moon Brewing Company firmographics
Firmographics- Name
- Blue Moon Brewing Company
- Legal name
- Blue Moon Brewing Company
- Website
- https://bluemoonbrewingcompany.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Moon Brewing Company is a craft beer producer subsidiary of Molson Coors, founded in 1995 and headquartered in Denver, Colorado. It produces a Belgian-style wheat ale portfolio sold to legal-age adult consumers through national and international distribution.
- Ownership category
- akta.pro rank
Blue Moon Brewing Company industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where Blue Moon Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Moon Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Beer Product Sales: Blue Moon Brewing Company generates revenue through the sale of its beer products including Belgian White, Blue Moon Light, Mango Wheat, Non-Alcoholic, and Extra. Products are sold through retail stores, bars, restaurants, and direct-to-consumer channels.
Distribution channels4 records
Marketing channels5 records
Blue Moon Brewing Company product offering
Product offeringCore offering
Blue Moon Brewing Company is a craft beer brewery that produces Belgian-style wheat ales and specialty beers, including its flagship Blue Moon Belgian White brewed with Valencia orange peel and coriander. The company currently offers five core beer varieties and has produced more than 30 past seasonal and specialty beers. Products are sold through retail stores, bars, restaurants, and direct-to-consumer channels.
Product overview
Blue Moon Brewing Company is a craft beer brewery headquartered in Denver, Colorado, producing a portfolio of Belgian-style wheat ales and seasonal specialty beers. The core product lineup consists of five currently available beers: Blue Moon® Belgian White (the flagship Belgian-Style Wheat Ale), Blue Moon® Light, Mango Wheat, Blue Moon® Non-Alcoholic, and Blue Moon® Extra. The company has also produced over 30 past/seasonal beers including fruit ales (Blackberry Tart Ale, First Peach Ale, Pacific Apricot Wheat, Raspberry Cream Ale), spiced ales (Chai Spiced Ale, Gingerbread Spiced Ale, Caramel Apple Spiced Ale), coffee beers (Cappuccino Oatmeal Stout, Iced Coffee Blonde), and specialty styles (Grand Cru, Mountain Abbey Ale, White IPA). Blue Moon is a subsidiary of Molson Coors Beverage Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Moon Belgian White Belgian-Style Wheat Ale
Companies that use Blue Moon Brewing Company
Customer profileSegments1 record
Ideal customer profiles1 record
Blue Moon Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Moon Brewing Company partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Blue Moon Brewing Company competitors and assessment
Company assessmentDirect peers
- Sierra Nevada Brewing Co. Top-tier US independent craft brewer with national distribution and broad style portfolio. Comparable to Blue Moon on craft positioning, national reach, and consumer-brand strength.
- Dogfish Head Brewery: Independent-leaning craft brewer (now part of Boston Beer Company) with a strong flavor-forward portfolio and national reach. Comparable to Blue Moon on craft heritage and innovation-driven positioning.
- Allagash Brewing Company: Independent craft brewery specializing in Belgian-style ales, including its flagship White. Closest independent analogue to Blue Moon Belgian White on style and authenticity positioning.
- Samuel Adams (Boston Beer Company): One of the largest US craft brewers, with a national distribution footprint and a portfolio approach across styles. Comparable to Blue Moon on category leadership, distribution scale, and brand-led marketing.
- New Belgium Brewing Company: Craft brewery (owned by Kirin) known for Belgian-style ales (Fat Tire) and broad craft portfolio with national distribution. Directly comparable to Blue Moon on style heritage and craft-brand scale.
- Lagunitas Brewing Company: Major US craft brewer owned by Heineken, with national distribution and a broad style portfolio. Comparable to Blue Moon on macro-brewer ownership of a craft brand at national scale.
- Athletic Brewing Company: Leading independent non-alcoholic craft brewer with a wheat-ale-forward lineup. Direct competitor to Blue Moon Non-Alcoholic and the most relevant peer for the brand's fastest-growing core SKU.
- Leinenkugel's Brewing Company: Craft-leaning brand owned by Molson Coors, offering wheat ales and seasonal craft-style beers with national distribution. Directly comparable on ownership structure, distribution scale, and craft/macro hybrid positioning.
- Shock Top: Belgian-style wheat ale craft brand owned by Anheuser-Busch InBev. Closest direct analogue to Blue Moon: a macro-brewer-owned 'craft' wheat ale distributed nationally and competing for the same on-premise and shelf placements.
Broad incumbents
- Anheuser-Busch InBev: World's largest brewer and owner of competitor craft brands (e.g., Shock Top, Goose Island). Provides the macro-brewer context against which Blue Moon's craft positioning and Molson Coors ownership are benchmarked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Moon Brewing Company social profiles
Digital presenceBlue Moon Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Moon Brewing Company leadership team
Management profileNumber of profiles
Blue Moon Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Moon Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Moon Brewing Company
What does Blue Moon Brewing Company do?
Blue Moon Brewing Company is a craft beer brewery that produces Belgian-style wheat ales and specialty beers, including its flagship Blue Moon Belgian White brewed with Valencia orange peel and coriander. The company currently offers five core beer varieties and has produced more than 30 past seasonal and specialty beers. Products are sold through retail stores, bars, restaurants, and direct-to-consumer channels.
Is Blue Moon Brewing Company a public or private company?
Blue Moon Brewing Company is a private company. It is classified as corporate owned and is currently operating.
When was Blue Moon Brewing Company founded?
Blue Moon Brewing Company was founded in 1995. It employs 1 to 10 people.
Where is Blue Moon Brewing Company based?
Blue Moon Brewing Company is headquartered in Houston, United States, in the North America region.
How does Blue Moon Brewing Company make money?
One revenue line is on record: beer Product Sales.
Who are Blue Moon Brewing Company's main competitors?
Direct peers on record are Sierra Nevada Brewing Co., Dogfish Head Brewery, Allagash Brewing Company, Samuel Adams (Boston Beer Company), New Belgium Brewing Company, Lagunitas Brewing Company, Athletic Brewing Company, Leinenkugel's Brewing Company and Shock Top. Anheuser-Busch InBev is listed as a broad incumbent.
Does Blue Moon Brewing Company have an API?
No public API is recorded for Blue Moon Brewing Company.
What industry is Blue Moon Brewing Company in?
Blue Moon Brewing Company's product category is Craft Beer Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.