Sassounian

What Sassounian does

Sassounian, Inc. is a Los Angeles-based jewelry manufacturing equipment and supply distributor founded in 1983. The company sells capital equipment and consumable supplies to two primary customer segments: independent jewelers and large-scale jewelry manufacturers, with a stated worldwide sales reach delivered through a direct-to-consumer e-commerce catalog and phone-based sales.

The product portfolio spans both machines and consumables used across the jewelry production workflow. Capital equipment includes ProJet 3D Wax Printers (distributed from 3D Systems), SISMA Laser Systems for welding and marking, burnout ovens, pressure casting furnaces, induction melting systems, wax injectors, investment fusion mixers, chain making machines, polishing machines, and plating equipment. Consumable supplies cover casting materials, burs and drills, abrasives, plating solutions, cleaning products, and benches and hand tools. The company also offers installation and repair services tied to the equipment it distributes, creating an after-sales service layer.

Revenue is generated through three streams: equipment sales (hardware sales), supplies and consumables (hardware sales), and installation/repair services (professional services). Pricing is quote-based and not publicly disclosed, with customers transacting via phone or the website. The company operates as a privately held, bootstrapped distributor with no disclosed external funding, no parent company, and a headcount of 1-10 employees. Its competitive positioning is built on roughly four decades of industry presence, technical service capability, and authorized distribution relationships with brands including SISMA and 3D Systems.

Name

Sassounian

Legal name

Sassounian, Inc.

Website

https://www.sassounian.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Sassounian, Inc. is a Los Angeles-based jewelry manufacturing equipment and supply distributor founded in 1983, serving independent jewelers and large-scale manufacturers worldwide with capital equipment, consumables, and installation and repair services.

Ownership category

akta.pro rank

Product category

Jewelry Manufacturing Equipment

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Special Industry Machinery, Nec (3559), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Stone Setting & Gem Mounting Services (CRAKAIAG)

akta.pro secondary industry

Jewelry Restoration, Refinishing & Plating (CRAKALAD)

Keywords

• Jewelry manufacturing equipment
• Casting equipment supplies
• 3D wax printing
• Laser welding systems
• Chain making machines

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of jewelry manufacturing equipment including 3D printers, laser systems, casting furnaces, burners, and polishing machines
2. Supplies and Consumables: Sale of jewelry making supplies including casting supplies, burs, drills, plating materials, abrasives, benches, hand tools, and cleaning products
3. Installation and Repair Services: Technical expertise for installation and repairs of jewelry machines and equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sassounian, Inc. is a Los Angeles-based distributor of jewelry manufacturing equipment and consumable supplies serving large-scale manufacturers and independent jewelers worldwide since 1983. The company distributes capital equipment such as ProJet 3D Wax Printers, SISMA Laser Systems, burnout ovens, casting furnaces, and chain-making machines, along with consumables including casting supplies, burs, drills, plating materials, abrasives, hand tools, and cleaning products. Sassounian also provides installation and repair services for the equipment it distributes, bundling post-sale technical support with its product offering.

Product overview

Sassounian, Inc. is a jewelry machine and supply distribution company offering a comprehensive portfolio of equipment, tools, and consumable supplies for large-scale manufacturers and independent jewelers. The company distributes major product lines including ProJet 3D Wax Printers for digital design-to-production workflows, SISMA Laser Systems for precision welding and marking, and a full range of casting equipment including burnout ovens, pressure casting furnaces, and investment fusion mixers. The product portfolio spans both capital equipment (machines for 3D printing, laser welding, pressure casting, induction melting, polishing, wax injecting, and chain making) and consumable supplies (casting supplies, cleaning products, burs & drills, plating solutions, hand tools, and abrasives). The company also provides technical expertise, installation services, and repair services for the equipment it distributes.

Differentiator

Problem solved

Functional benefit

Products and services

• SISMA Laser Systems Laser welding and marking equipment from SISMA for precision jewelry repair and manufacturing applications.
• Abrasives Abrasive materials and compounds in various grits for grinding, smoothing, and finishing jewelry surfaces.
• Burnout Ovens High-temperature ovens used for burnout processes in lost-wax casting to eliminate wax patterns before metal casting.
• Casting Equipment Pressure casting furnaces and related equipment for melting and casting precious metals in jewelry manufacturing.
• Chain Making Machine Specialized equipment for manufacturing chain links and chains used in jewelry production.
• Polishing Equipment Machines and tools for polishing and finishing jewelry pieces to achieve desired surface quality and shine.
• Plating Equipment Electroplating equipment for applying metallic coatings to jewelry for aesthetic and protective purposes.
• Casting Supplies Consumable materials including investment powders, fluxes, and alloys used in the jewelry casting process.
• Burs & Drills Rotary cutting and drilling tools used for shaping, grinding, and detail work on jewelry pieces.
• Cleaning Products Solutions and equipment for cleaning jewelry, diamonds, and gemstones during and after the manufacturing process.
• Benches & Hand Tools Workbenches and manual hand tools used by jewelers for assembly, repair, and detailed work.
• ProJet 3D Wax Printer Professional-grade 3D printer (from 3D Systems) that produces wax patterns for investment casting, enabling jewelers to create intricate designs digitally.
• Installation and Repair Services Technical expertise for installation and repairs of jewelry machines and equipment distributed by Sassounian, supporting both large-scale manufacturers and independent jewelers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SISMAcoreTechnology or IntegrationSISMA is a technology partner providing laser systems for jewelry manufacturing. Sassounian distributes SISMA laser systems including as part of their product catalog offerings for jeweler customers.
• 3D Systems (ProJet)coreTechnology or Integration3D Systems provides ProJet 3D Wax Printers that Sassounian distributes. These professional-grade 3D printers enable jewelers to create wax patterns for casting jewelry pieces.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rio Grande: Largest U.S. jewelry-making supply and equipment distributor serving both independent jewelers and manufacturers. Directly comparable catalog breadth, B2B sales motion, and consumables-plus-equipment business model.
• Stuller: Louisiana-based jewelry manufacturer and wholesale supplier of findings, tools, and equipment. Overlaps on jewelry manufacturing supplies and equipment distribution to professional jewelers.
• Otto Frei: Long-established jewelry tools and supplies distributor serving independent jewelers and repair shops. Directly comparable customer base, catalog structure, and product categories (burs, polishing, hand tools).
• Gesswein: Distributor of jewelry manufacturing tools, polishing equipment, and finishing supplies. Competes head-to-head with the polishing, burs, and abrasive categories in Sassounian's catalog.
• Contenti: U.S. jewelry-making tools, equipment, and supplies distributor serving both hobbyist and professional jewelers. Overlapping catalog in tools, casting, and polishing supplies.

Broad incumbents

• Indutherm: European manufacturer of casting and induction melting equipment for jewelry and dental applications. Comparable technology base (pressure casting, induction melting) but operates as OEM rather than U.S. distributor.

Regional players

• Cousins UK: U.K. wholesale supplier of jewelry tools, findings, and equipment to professional jewelers. Comparable catalog and customer segments, but primarily serves the British and European markets rather than North America.

Others

• 3D Systems: Manufacturer of the ProJet 3D Wax Printer line distributed by Sassounian. While not a peer in distribution, they are a key upstream partner and potential competitor if they choose to sell direct.
• SISMA: Italian manufacturer of laser welding and marking systems for jewelry applications. Functions as a technology supplier whose products Sassounian distributes, with the same disintermediation exposure noted in the bear case.

Emerging players

• Knew Concepts: Specialty maker of jeweler's saw frames and precision hand tools. Narrower product focus than Sassounian but competes in the bench tools and hand tools category that forms part of the catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sassounian-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sassounian