Gestion Monahan Desautels Inc.

What Gestion Monahan Desautels Inc. does

Gestion Monahan Desautels Inc., operating as Monahan Desautels Group / Boisvert Chevrolet Buick GMC, is a privately held General Motors franchise dealership headquartered at 470 boul. Curé-Labelle in Blainville, Quebec. Founded in 1983, the company sells new Chevrolet, GMC, and Buick vehicles, used vehicles including certified pre-owned units, and operates one of the largest automotive service departments and parts inventories in Quebec. Its current inventory includes 376 new GM vehicles spanning the full ICE, hybrid, and EV lineup (Corvette, Silverado, Equinox EV, Blazer EV, HUMMER EV, Sierra EV, Bolt) plus 48 used units across multiple makes.

The business operates a traditional retail dealership GTM model with a physical showroom, on-site service and parts facilities, and digital lead capture through its bilingual website. Revenue is generated across four streams: new vehicle sales (with published starting prices ranging from approximately CAD $29k for a Chevrolet Trax to over CAD $310k for a Corvette Hybrid), used vehicle sales, in-house and partner auto financing with terms of 12 to 96 months, and post-sale service, mechanical repair, body work, and parts (the last stream large enough to supply other dealerships). Primary customers are individual consumers and families in the North Shore region of Montreal (Blainville, Ste-Thérèse, Mirabel, Boisbriand, Rosemèrem, Bois-des-Fillions), with a secondary commercial truck and fleet segment served by a dedicated specialist. The company markets through its own website, Facebook, GM national incentive programs, the AutoAubaine Quebec marketplace, and direct outreach.

Strategically, the dealership has positioned itself as one of GM Canada's "elite dealers," with a stated value proposition centered on large service capacity, broad parts availability, no-pressure sales, quick credit approval (~20 minutes), and free Carfax history reports on used inventory. Its key dependencies are the GM franchise agreement (the controlling commercial relationship), Quebec and greater Montreal retail auto demand, and consumer credit conditions. The business has no proprietary technology stack, no disclosed AI capabilities, and operates exclusively from its single Blainville location, with service catchment extending organically into Laval and the Laurentians.

Name

Gestion Monahan Desautels Inc.

Website

https://www.boisvertchevrolet.com

Company type

Private

Founded year

1983

Headcount range

1–10 employees

Short description

Gestion Monahan Desautels Inc. operates as Boisvert Chevrolet Buick GMC, a Blainville, Quebec GM franchise dealership selling new and used Chevrolet, GMC, and Buick vehicles, plus financing, service, and parts to North Shore Montreal consumers and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet, GMC, and Buick vehicles. Revenue is generated through the sale of vehicles at manufacturer suggested retail prices, with potential markups or discounts based on market conditions and customer negotiation.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned units. The dealership maintains an inventory of approximately 48 used vehicles spanning various makes (Chevrolet, GMC, Buick, and other brands such as Audi, Ford, Honda, Hyundai, Jeep, Mazda, Mercedes-Benz, Toyota).
3. Financing Services: Auto financing and credit services offered to customers purchasing vehicles. The dealership provides in-house financing assistance and works with lenders to approve customers including those with credit challenges. Financing terms available include 12 to 96 month terms with various interest rates.
4. Service and Parts: Automotive maintenance and repair services including oil changes, mechanical repairs, body work, and parts sales. The dealership emphasizes having one of the largest automotive service departments and parts inventories in Quebec, providing service not only to their own customers but also to other dealerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gestion Monahan Desautels Inc. operates as Boisvert Chevrolet Buick GMC, an authorized GM franchise dealership in Blainville, Quebec. The core business is the sale of new Chevrolet, GMC, and Buick vehicles, sale of pre-owned and certified pre-owned vehicles, in-house and third-party auto financing, vehicle maintenance and mechanical repair, body work, and parts sales supported by one of Quebec's largest automotive parts inventories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet, GMC, and Buick Vehicle Sales Sale of brand-new Chevrolet, GMC, and Buick vehicles (cars, SUVs, trucks, EVs, hybrids, and convertibles) to retail and commercial buyers, with starting prices published per model year configuration.
• Used and Certified Pre-Owned Vehicle Sales Sale of pre-owned vehicles including certified pre-owned units across multiple makes, with Carfax vehicle history reports offered to customers.
• Auto Financing Services In-house and partner-based auto financing and credit services for vehicle purchases, with quick credit approval, multiple term lengths, and special programs for customers with credit challenges.
• Vehicle Maintenance and Repair Service Automotive maintenance, mechanical repair, and body work services offered on-site, available to the dealership's own customers and to outside customers including other dealerships.
• Parts Sales Sale of automotive parts through one of the largest parts inventories in Quebec, serving both the dealership's own service customers and other dealerships.
• Commercial Truck Sales Sale of commercial-grade trucks and fleet vehicles through a dedicated commercial truck specialist channel for business and fleet buyers.

Quantifiable outcome

• Credit approval in 20 minutes during business hours
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, standard feature and minor.

• General Motors (GM)primaryChannel Partner/ Reseller/ DistributorBoisvert Chevrolet Buick GMC operates as an authorized GM dealership franchise, selling new Chevrolet, GMC, and Buick vehicles. The dealership operates under GM's franchise model, selling vehicles manufactured by General Motors and participating in GM incentive programs, special offers, and manufacturer marketing initiatives. OnStar technology is offered as a standard or optional feature on GM vehicles.
• OnStarstandard featureTechnology or IntegrationOnStar connected services offered as part of GM vehicle packages. Provides in-vehicle safety, security, and connectivity services including emergency assistance, remote vehicle control, and navigation.
• D2C MediaminorImplementation/ SI/ Consulting PartnerWebsite development and maintenance partner. D2C Media developed and maintains the dealership website (boisvertchevrolet.com) and provides dealer website solutions.
• Carfaxstandard featureTechnology or IntegrationCarfax vehicle history reports offered free to customers considering used vehicles. Provides vehicle history information including accidents, service records, and ownership history.
• AutoAubaineminorChannel Partner/ Reseller/ DistributorThe dealership is a member of the AutoAubaine network, which lists vehicles for sale. AutoAubaine is a vehicle advertising/marketplace platform for Quebec dealers.
• Crédit Auto AutoAubaineminorGTM or Marketing PartnerFinancing partner through the AutoAubaine credit network. Provides access to financing options and credit services for customers.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• AutoCanada Inc. Canadian publicly-traded multi-franchise auto dealer network operating new/used vehicle sales, financing, parts and service across Canada. Most directly comparable Canadian listed peer — same model, similar geography, but at significantly larger scale.
• Dilawri Group: One of Canada's largest automotive dealer groups with GM (and other) franchises across Ontario, Quebec, and Western Canada. Comparable business model with multi-rooftop scale, F&I, parts and service operations.
• Groupe L'Ami Junior: Quebec-based multi-franchise automotive dealer group selling Ford and other brands in the greater Montreal region. Closest regional peer in scale and catchment area to Boisvert Chevrolet Buick GMC.
• Park Avenue Group: Quebec-based luxury and import automotive dealer group operating Audi, BMW, Porsche, and other franchises in the Montreal region. Comparable multi-franchise retail dealership model with focus on the same metropolitan consumer base.

Broad incumbents

• Holman Automotive: Large North American privately-held automotive services group operating dealerships, fleet management, and parts distribution. Comparable new/used sales and service operations but with much broader fleet and B2B exposure.
• Group 1 Automotive: US-based publicly-traded automotive retailer with $20B+ revenue operating 200+ dealerships. Comparable full-service dealership model (new/used/F&I/service/parts) at meaningfully larger scale and primarily US geographic footprint.
• Sonic Automotive: US-based Fortune 500 automotive retailer operating franchised and EchoPark used vehicle stores across the US. Comparable new/used vehicle retail and F&I operations at much larger scale.
• Lithia Motors: Largest US-based automotive retailer with operations spanning the US and UK. Comparable franchised new/used dealership model with industry-leading scale and digital retail capabilities (Driveway).
• AutoNation: Largest US-based automotive retailer by revenue, operating 250+ franchised stores. Comparable full-service dealership model (new/used, F&I, service, parts, collision) but at materially larger scale and US-only geography.
• Asbury Automotive Group: US-based Fortune 500 automotive retailer operating franchised dealerships across southern and western US states. Comparable business model with growing F&I and Total Care Auto product offerings.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestion Monahan Desautels Inc.