Pedorthic Association of Canada

What Pedorthic Association of Canada does

The Pedorthic Association of Canada (PAC) is a national non-profit professional association founded in 1990 and headquartered at Suite 503, 386 Broadway, Winnipeg, Manitoba. It governs approximately 650 Canadian Certified Pedorthists across Canada under a strict Code of Ethics enforced jointly by the Association and The College of Pedorthics of Canada, the national self-regulatory body. PAC's mandate is to develop and promote the study, practice, and knowledge of pedorthics in Canada, and it operates as the singular national authority for the C. Ped (C) designation. The association's core products and services include custom-made foot orthotics, orthopaedic footwear (both prefabricated and custom), biomechanical assessment and gait analysis, footwear modification, compression hosiery fitting, and treatment for foot, ankle, lower limb and back pain conditions. Member pedorthists employ digital measurement technologies such as laser triangulation scanning, structured light scanning, contact digitization, foam casting, plaster/wax slipper casting, and direct-to-foot moulding to fabricate custom devices from 3D models of patients' feet.

PAC monetizes through annual membership dues from ~650 certified pedorthists, recurring continuing education programming via the PAC Continuing Education Centre (learning.pedorthic.ca), an annual symposium, the annual Pedorthic Research Grant (up to $10,000), student resource package sales, and a tiered Annual Corporate Sponsorship Program anchored by Gold sponsors Bauerfeind and Bioped. The association serves four primary stakeholder groups: patients (consumers) seeking foot and lower limb care; referring physicians and nurse practitioners; insurance providers adjudicating orthotic and footwear claims; and aspiring pedorthists enrolled in Western University's Diploma in Pedorthics, the only such program in Canada. Marketing and patient acquisition flow through the pedorthic.ca website and Find a Pedorthist directory, healthcare provider referrals, insurance provider networks, social media (Facebook, Instagram, LinkedIn), blog content, video resources, and direct event marketing. The association is led by CEO Jonathan N. Strauss with a small core staff of four (Coordinator, Event Manager, Marketing and Communications Manager) and a volunteer Board of Directors headed by President Sean MacMillan and President-Elect Elisa Harrison.

Name

Pedorthic Association of Canada

Legal name

Pedorthic Association of Canada

Website

https://pedorthic.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pedorthic Association of Canada is a national non-profit professional association founded in 1990 that governs ~650 Canadian Certified Pedorthists, sets clinical practice standards, and supports members through certification oversight, continuing education, advocacy with insurers, and the Find a Pedorthist public directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from approximately 650 Canadian Certified Pedorthist members across Canada. Members are governed by a Code of Ethics through both the Association and The College of Pedorthics of Canada.
2. Continuing Education Programs: PAC Continuing Education Centre (learning.pedorthic.ca) provides professional development courses and events for members, including the annual symposium and Webinar Wednesday programs.
3. Research Grant Program Administration: PAC administers an annual Pedorthic Research Grant of up to $10,000, funded by member support, for academic, clinical, and laboratory evidence-based pedorthic research.
4. Student Resource Packages: Sale of student resource packages through the PAC store for individuals enrolled in the Western University Diploma in Pedorthics program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PAC is a national non-profit professional association that governs approximately 650 Canadian Certified Pedorthists through certification, continuing education, and clinical practice standards. Its member pedorthists deliver biomechanical assessment, gait analysis, custom-made foot orthotics, orthopaedic footwear selection and fitting, footwear modifications, and compression therapy to patients across Canada. PAC also administers an annual research grant program, hosts the annual symposium, and partners with Western University on the country's only post-graduate Diploma in Pedorthics.

Product overview

The Pedorthic Association of Canada represents a professional healthcare association offering a suite of foot and lower limb care services centered around custom-made foot orthotics and orthopaedic footwear. The core offerings include Custom-Made Foot Orthotics (medical insoles fabricated from 3D models of patients' feet), Orthopaedic Footwear (both pre-fabricated and custom-made), Assessment and Gait Analysis services, and Footwear Modification. Additional services include Treatment for Foot & Ankle Pain, Compression Hosiery, and Over-the-Counter Devices. These products and services work together as an integrated treatment approach where pedorthists assess patients, recommend appropriate orthotic devices or footwear, and provide ongoing care and modifications.

Differentiator

Problem solved

Functional benefit

Products and services

• PAC Professional Membership

Quantifiable outcome

• 91% of surveyed Canadian Certified Pedorthist patients report reduction in pain after wearing their custom-made foot orthotics for 6 weeks (PAC POMES report, April 2016)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor, core, major and moderate.

• IVO (International Volunteers Organization)minorOthersPAC is a proud member of IVO. IVO appears on the PAC website logo section indicating membership in this international organization, though specific partnership details are not extensively documented.
• Western UniversitycoreStrategic or Co-development PartnerWestern University offers Canada's only post-graduate Diploma in Pedorthics program, available online to anyone across Canada. PAC actively promotes this program as the sole pathway to becoming a Canadian Certified Pedorthist. PAC also offers a $2,000 Travel Bursary to support students completing practicums outside their home province. The program requires an undergraduate degree (Kinesiology for direct entry, any STEM degree for bridging), costs $9,000 domestic/$20,600 international, and has a 100% graduate employment rate.
• Bauerfeind (Gold Sponsor)majorGTM or Marketing PartnerBauerfeind is a Gold Sponsor of PAC's Annual Corporate Sponsorship Program. Bauerfeind manufactures compression products, orthopedic supports, and foot orthotics. Their sponsorship provides brand visibility on PAC's website and at PAC events.
• Bioped (Gold Sponsor)majorGTM or Marketing PartnerBioped is a Gold Sponsor of PAC's Annual Corporate Sponsorship Program. Bioped operates pedorthic clinics across Canada. Their sponsorship provides brand visibility on PAC's website and at PAC events.
• CanOrtho / Biotech Orthotics (Silver Sponsor)moderateGTM or Marketing PartnerCanOrtho is a Silver Sponsor of PAC's Annual Corporate Sponsorship Program. CanOrtho specializes in orthotic products and services for the Canadian market. Their sponsorship provides visibility on PAC's website and at events.
• ActionOp (Bronze Sponsor)minorGTM or Marketing PartnerActionOp is a Bronze Sponsor of PAC's Annual Corporate Sponsorship Program, providing financial support and brand visibility through the PAC website and events.
• GoEngineer (Bronze Sponsor)minorGTM or Marketing PartnerGoEngineer is a Bronze Sponsor of PAC's Annual Corporate Sponsorship Program, providing financial support and brand visibility through the PAC website and events.
• OrthoActive (Bronze Sponsor)minorGTM or Marketing PartnerOrthoActive is a Bronze Sponsor of PAC's Annual Corporate Sponsorship Program, providing financial support and brand visibility through the PAC website and events.
• Renia (Bronze Sponsor)minorGTM or Marketing PartnerRenia is a Bronze Sponsor of PAC's Annual Corporate Sponsorship Program, providing financial support and brand visibility through the PAC website and events.
• OrthoScale (Bronze Sponsor)minorGTM or Marketing PartnerOrthoScale is a Bronze Sponsor of PAC's Annual Corporate Sponsorship Program, providing financial support and brand visibility through the PAC website and events.
• The College of Pedorthics of CanadacoreStrategic or Co-development PartnerThe College of Pedorthics of Canada is the national, self-regulatory body for the pedorthic profession in Canada. Its primary purpose is protecting the Canadian public who receive services from Canadian Certified Pedorthists. The College ensures accountability through certification, monitoring of continued competency, and enforcement of ethical conduct. PAC members are governed by a Code of Ethics through both the Association and The College.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• British Association of Prosthetists and Orthotists (BAPO): BAPO is the UK professional body for prosthetists and orthotists. It is comparable to PAC as a UK counterpart for orthotic-related professional advocacy, education, and standards, though it represents a broader profession and different healthcare system.
• The College of Pedorthics of Canada: The College of Pedorthics of Canada is the national self-regulatory body for pedorthists that works closely with PAC on certification and ethical standards. While not a traditional peer, it operates in the same professional domain with overlapping scope and shared governance responsibilities.
• Royal College of Podiatry: Royal College of Podiatry is the UK professional body for podiatrists and the leading authority for foot health in the UK. It is comparable to PAC as an allied foot-health professional association but represents a different profession (podiatry) operating in a different regulatory and healthcare environment.

Broad incumbents

• International Society for Prosthetics and Orthotics (ISPO): ISPO is a global multidisciplinary organization promoting access to appropriate prosthetic and orthotic care. It is comparable to PAC as an international standards-setting body for orthotic-related professions, though at a much broader global scale and with cross-disciplinary scope.
• American Podiatric Medical Association (APMA): APMA is the US national professional association for Doctors of Podiatric Medicine serving as a broader foot-health professional body. It is comparable to PAC as a foot-health focused organization but represents a different profession (podiatry vs. pedorthics) with a larger clinical scope.
• American Academy of Orthotists and Prosthetists (AAOP): AAOP is the US professional society for orthotists and prosthetists, covering a broader scope of orthotic and prosthetic care. It is comparable to PAC as an allied orthotic professional association but with a wider clinical scope and larger US membership base.

Regional players

• Canadian Physiotherapy Association: CPA is the Canadian national professional association for physiotherapists. It is comparable to PAC as a Canadian allied health professional association with similar advocacy, education, and standards-setting roles, though at a much larger scale and overlapping clinical territory in musculoskeletal care.
• Canadian Chiropractic Association: CCA is the Canadian national professional association for chiropractors. It is comparable to PAC as a Canadian allied health professional association with a similar member-driven governance model, advocacy function, and continuing education mandate, though serving a different clinical specialty.
• Canadian Athletic Therapists Association: CATA is the Canadian national professional association for Certified Athletic Therapists. It is comparable to PAC as a Canadian allied health professional association with a similar member-driven advocacy, education, and certification structure, though serving a different clinical specialty.

Direct peers

• Pedorthic Footwear Association (PFA): PFA is the US national professional association for certified pedorthists, directly paralleling PAC's role in Canada. Both organizations govern a similar pedorthic profession with comparable certification, education, and advocacy functions, making PFA the most direct international peer for PAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pedorthic
• LinkedInlinkedin.com/company/pac-pedorthic-association-of-canada
• Instagraminstagram.com/pedorthic_canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pedorthic Association of Canada