What Pawsitive Pet Training Incorporated does

Pawsitive Pet Training Incorporated is a privately held, founder-owned dog training and pet care services company based in Grimsby, Ontario, Canada, operating through the legal entity 12652633 Canada Inc. The company offers four service lines: (1) dog walking and drop-in pet care booked through the Rover marketplace platform under founder Lisa's profile; (2) in-person group dog training classes capped at four to five dogs per session; (3) one-on-one private training for dogs with behavior issues such as reactivity, anxiety, or fear-related behaviors; and (4) online video-based training courses distributed via its Shopify storefront. The company's value proposition is centered on a force-free, least-intrusive/aversive training philosophy and the stated goal of strengthening the bond between pet parents and their dogs.

The underlying technology stack is intentionally minimal. The business runs on a standard Shopify e-commerce storefront with no mobile application, no disclosed API, no proprietary software, and no AI/ML components. Service discovery and booking are split between Shopify (for courses, classes, and direct inquiries) and Rover (for dog walking and drop-ins). The marketing mix consists of organic social channels (Facebook, Twitter, Pinterest), a content blog, and an email newsletter, with no evidence of paid acquisition at scale.

The revenue model is split between professional services (dog walking, group classes, private sessions) and one-time digital course sales. Pricing is not publicly disclosed on the website; dog walking rates are determined within the Rover platform, while training rates require direct contact. The company is bootstrapped with no disclosed external funding, no parent company, and no institutional investors. Markets served are primarily Canada, with the Shopify storefront configured to accept US customers, although no US-localized marketing has been observed.

Name

Pawsitive Pet Training Incorporated

Legal name

12652633 Canada Inc.

Website

https://pawsitivepettraining.ca

Company type

Private

Operating status

Operating

Short description

Pawsitive Pet Training Incorporated is a Canadian dog training and pet care company offering force-free group classes, private training, online video courses, and Rover-booked dog walking to pet dog owners.

Ownership category

akta.pro rank

Product category

Pet Training and Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA)

Keywords

• Dog training services
• Pet care services
• Dog walking services
• Animal behavior consulting
• Force-free training

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dog Walking and Drop-In Services: Dog walking and drop-in services provided through Rover platform. Customers book services via the trainer's Rover profile.
2. Group Training Classes: In-person group dog training classes with 4-5 dogs per class, led by one main trainer. Classes are obedience-focused.
3. Private Training Sessions: One-on-one private dog training sessions offered as an alternative to group training for dogs with behavior issues.
4. Online Course Content: Online training video content accessible to customers after purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pawsitive Pet Training delivers force-free, humane dog training and pet care services directly to pet owners. Core offerings include in-person group obedience classes (4-5 dogs per class), one-on-one private training for dogs with reactivity, anxiety, or fear-related behaviors, dog walking and drop-in pet sitting booked through the Rover marketplace, and purchased online training video courses delivered via the company's Shopify storefront.

Product overview

Pawsitive Pet Training Incorporated offers a pet training and care service business with four main offerings: Dog Walking / Drop Ins (booked via Rover marketplace), Group Dog Training Classes (small groups of 4-5 dogs with one trainer), Private Dog Training (for dogs with behavioral issues unsuitable for group settings), and Online Training Courses (video-based content). The company emphasizes a humane, least-aversive training approach and is working toward Certified Pet Dog Trainer certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking / Drop Ins Dog walking and drop-in pet sitting services for pet owners needing care while away on short or long trips; booked via the company's Rover profile (rover.com/sit/lisah69034).
• Group Dog Training Classes In-person obedience-focused group training classes limited to 4-5 dogs per session, led by one main trainer; emphasizes socialization with friendly people and dogs and learning new skills to practice at home.
• Private Dog Training One-on-one training sessions tailored for dogs with behavior problems such as reactivity, stress, anxiety, fear-related behaviors, or aggression that are not suited to group classes.
• Online Training Courses

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RovercoreChannel Partner/ Reseller/ DistributorRover is a pet-sitting marketplace platform. The company's founder, Lisa, offers dog walking and drop-in services through her Rover profile (rover.com/sit/lisah69034), allowing customers to book services through the Rover platform. This partnership provides access to Rover's customer base and booking infrastructure.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rover: Rover is a North American pet-sitting and dog-walking marketplace that Pawsitive Pet Training actively lists on for its drop-in services. Both compete for the same pet-owner demand for dog walks and drop-in visits, and Pawsitive's dog-walking stream runs through Rover's booking infrastructure.
• Wag!: Wag! is an on-demand dog-walking and pet-care marketplace that competes with Rover and other independent sitters in the same drop-in and dog-walking category Pawsitive Pet Training offers. Comparable consumer-facing service model and customer base.
• Bark Busters Home Dog Training: Bark Busters is an in-home dog training franchise operating globally that directly competes with Pawsitive's private behavior-focused training sessions, including for reactivity, anxiety, and aggression cases. Same methodology emphasis on humane communication and behavior change programs.
• Dogtopia: Dogtopia is a North American dog daycare, boarding, and spa franchise with an integrated training program, directly competing for the same pet-owner wallet as Pawsitive's training and drop-in services. Comparable service bundling and target customer.
• Zoom Room Dog Training: Zoom Room is a franchised group and private dog training concept offering obedience, agility, and behavior classes in small-group formats very similar to Pawsitive's 4-5 dog group classes. Same small-cohort, force-free training philosophy.
• Camp Bow Wow: Camp Bow Wow is a dog daycare, boarding, and training franchise competing directly with Pawsitive's combination of drop-in/care services plus training. Same multi-service pet care model and target segment of working pet parents.

Broad incumbents

• Petco Dog Training: Petco offers Positive Dog Training programs in its stores and through partner trainers, providing group and private lessons at scale. A broad incumbent that overlaps with Pawsitive's core training offering but is anchored in a national retail-services platform.
• PetSmart Dog Training: PetSmart operates in-store group and private dog training programs across North America, competing broadly with Pawsitive for basic obedience and puppy training customers, but as part of a much larger pet retail and services portfolio rather than as a focused training specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawsitive Pet Training Incorporated