Kosmeetikasalong Ann OÜ

What Kosmeetikasalong Ann OÜ does

Kosmeetikasalong Ann OÜ, operating under the brand Ann Beauty Ilusalong, is a privately held Estonian beauty salon founded in 1986 and located at Kauba 14 in Kuressaare old town on the island of Saaremaa. The company provides a full-service beauty offering — cosmetology, makeup, gel and gel-polish nail care, manicure/pedicure, depilation, body piercing, massage and body treatments, spray tanning, permanent makeup, and eyelash/eyebrow care — supplemented by a solarium. Walk-in and appointment-based service is delivered at the single physical site, with bookings and inquiries handled by phone and email rather than through a digital booking system.

The company's most differentiated commercial asset is its exclusive Estonian distributorship for AKZENTZ (Canada) professional nail care products, including the LUXIO soak-off gel polish line (over 200 colors, 15ml bottles at €15.00–€17.79), Pro-Formance enhancement gels (ADHERE, BALANCE, ENHANCE, STRUCTURE, TRINITY SHADES), and LED lamps. These products are positioned as 100% pure gel, TPO-free, solvent-free, 10-free, HEMA monomer-free, and odorless. Ann Beauty retails the full line through its WooCommerce-based e-store (annsalong.ee), which lists 253+ SKUs and ships nationwide via Smartpost and Omniva, with free in-salon pickup.

Revenue is generated through three streams: (1) in-salon paid beauty and tanning services (professional services model, pricing not publicly disclosed), (2) e-commerce product resales of AKZENTZ inventory (one-time unit pricing in euros, VAT-inclusive), and (3) a €12.80 perpetual loyalty card (Kliendikaart) conferring ≥10% discounts on services and products, plus solarium and birthday perks. The customer base is horizontal — individual Estonian consumers — and the company relies on local reputation and word-of-mouth rather than paid marketing channels. Ownership is private, with no disclosed institutional investors, no funding history, and no public listing.

Name

Kosmeetikasalong Ann OÜ

Legal name

Kosmeetikasalong Ann OÜ

Website

https://annsalong.ee

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Kosmeetikasalong Ann OÜ (Ann Beauty Ilusalong) is a privately held Estonian beauty salon in Kuressaare, Saaremaa, founded in 1986, offering in-salon cosmetology, nail care, tanning, piercing, and massage services. It is also the exclusive Estonian online and retail distributor of AKZENTZ (Canada) professional nail care products.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Nail Salons (812113), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Waxing & Depilatory Professional Products (CRABALAH), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

Keywords

• Beauty salon services
• Gel nail care
• Tanning services
• Professional nail products
• Cosmetic retail

Headquarters

HQ city

Kuressaare

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-salon beauty and tanning services: The salon provides paid beauty services including cosmetology, makeup, nail care (manicure/pedicure, gel polish), body piercing, hair removal (depilation), massage and body treatments, spray tanning, permanent makeup, and eyelash/eyebrow care. Revenue is generated through service fees charged per treatment.
2. E-commerce product sales: The e-store sells AKZENTZ-branded nail care products including LUXIO gel polishes (15ml, priced from €15.00 to €17.79), Pro-Formance gels, LED lamps, and accessories. Products are sold directly to consumers via the online store with payment by bank transfer or PayPal. Products ship via Smartpost, Omniva, or customer pickup at the salon.
3. Loyalty/customer card program: The salon sells a customer loyalty card (Kliendikaart) for €12.80, providing 10%+ discounts on all salon services and products, 15% off solarium during off-peak hours, and a free birthday solarium session. The card fee represents a small ancillary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kosmeetikasalong Ann OÜ operates Ann Beauty Ilusalong, a 34-year-old beauty and tanning salon in Kuressaare's old town (Kauba 14, Saaremaa, Estonia), offering in-salon services such as cosmetology, makeup, gel and gel polish nail care, manicure/pedicure, depilation, massage and body treatments, body piercing, permanent makeup, eyelash/eyebrow care, and spray tanning. It complements these services with an e-commerce store (annsalong.ee) acting as Estonia's exclusive distributor of AKZENTZ (Canada) professional nail care products, including the LUXIO soak-off gel polish line (200+ colors, 15ml bottles) and PRO-FORMANCE professional gels, lamps, and accessories.

Product overview

Kosmeetikasalong Ann OÜ operates as a beauty salon and e-commerce retailer in Kuressaare, Estonia, with 34 years of experience. The company serves as the Estonian representative for AKZENTZ (Canada) nail care products. Their product portfolio centers on the LUXIO Soak-Off gel lacquer line featuring 200+ colors in 15ml bottles, along with PRO-FORMANCE professional gel systems including enhancement gels (ADHERE, BALANCE, ENHANCE, STRUCTURE, TRINITY SHADES variants) and LED lamps. The salon offers comprehensive beauty services including cosmetology, make-up, tanning, body piercing, depilation, manicure/pedicure, massage, and permanent makeup. They supplement sales with a loyalty program (Kliendikaart) offering 10%+ discounts and gift cards. The e-commerce platform operates via WooCommerce with shipping through Itella Smartpost, Omniva, and customer pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Salon Beauty Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AKZENTZ (Canada)coreTechnology or IntegrationAnn Beauty ilusalong is the authorized representative (exclusive distributor) of AKZENTZ (Canada) nail care products in Estonia. The partnership grants the salon exclusive rights to distribute AKZENTZ's professional nail care line, including LUXIO soak-off gel polishes and Pro-Formance gels, within the Estonian market. AKZENTZ is a Canadian manufacturer known for its 100% pure gel, HEMA-free, and odor-free nail formulations.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Douglas: Europe's largest specialty beauty retailer, operating broadly across categories with a strong online channel that ships to Estonia. Competes with Ann's e-commerce for nail and cosmetic product spend, and offers a wider assortment and stronger negotiating position with international brands.
• Stockmann Beauty: Finnish department store group with extensive beauty halls and a strong Baltic footprint. Competes with Ann for premium cosmetics and nail-product spend in the regional Estonian market and offers a much wider assortment.
• The Body Shop: Global beauty retailer with ethical and natural-product positioning that ships to Estonia. Comparable as a multi-channel cosmetics retailer whose values-led branding parallels Ann's "clean" AKZENTZ positioning.
• Lush: Global handmade cosmetics retailer with established presence in Estonia. Comparable in that it sells ethically positioned personal care products in physical and online channels, competing for the same health-conscious local consumer.
• Sally Beauty: Global specialty retailer of professional-grade beauty and nail products. Directly comparable as the worldwide "category killer" for pro nail and salon supplies, competing with Ann's AKZENTZ e-commerce assortment in the same professional nail product category.
• Sephora: Global multi-brand beauty retailer with strong e-commerce availability in Estonia. Competes with annsalong.ee online for the same consumer beauty-product wallet share, though does not offer in-person salon services.

Direct peers

• Kicks: Nordic multi-brand beauty retailer with physical stores and online presence in Estonia. Closest large-format direct peer: sells cosmetics, nail care, and beauty services across a similar curated assortment, occupying the same mission of bringing premium beauty products to Estonian consumers.

Emerging players

• OPI: Leading professional gel and lacquer nail brand distributed globally. Competes with AKZENTZ at the brand level in the same pro-nail channel; consumers choosing between OPI and AKZENTZ directly affects Ann's e-commerce conversion.
• Kiara Sky: Professional nail brand offering gel polishes, powders, and accessories with significant online D2C presence. Comparable as a competing professional nail-care brand that sells a similar bouquet of gel polishes and accessories directly to consumers.
• Gelish: Established professional soak-off gel brand widely used in salons. Competes with AKZENTZ LUXIO as an alternative pro-gel choice used by nail technicians in salons internationally, including Eastern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/annbeautysalong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kosmeetikasalong Ann OÜ