Bentlage Gruppe

What Bentlage Gruppe does

Bentlage Gruppe is a Bielefeld-headquartered, family-owned German group of printing and labeling companies, founded in 1928 and operating today through two core entities: bsb-bentlage GmbH in Germany and Schönberg Label GmbH in Vienna, Austria. The group manufactures printed decoration and identification solutions — including Lackbilder (paint films), Hitzetransfers (heat transfers), Folienaufkleber in PVC and PVC-free variants, 3D-Schilder (3D signs), In-Mould labels, Frontblenden (front panels), Rollenhaftetiketten (roll adhesive labels), Metallschilder (metal signs) and Antirutschfolie (anti-slip foils) — built on screen printing (Siebdruck) and digital printing (Digitaldruck) technologies. These products serve product identification, safety marking, and decorative/branding applications across nine verticals: Industry, Logistics, Agricultural Machinery, Construction Machinery, Automotive, Motorsport, Sports, Healthcare, and Food & Beverage.

The company monetizes through one-time sales of customized industrial labeling products under a direct, contact-based sales motion — German customers reach sales via [email protected] and Austrian customers via [email protected] — with no public pricing or self-service commerce. Distribution is direct sales through field/enterprise engagement, supported by a website-based marketing presence. The group holds OEKO-TEX STANDARD 100, UL Approvals, HACCP, ISO 9001:2015 and ISO 14001:2015 certifications, which serve as gating credentials for safety-critical and food-contact industrial supply chains, and operates a 'Bentlage Green' sustainability program anchored by its PVC-free product line. The business is privately held, with no disclosed funding rounds, M&A activity, or institutional investors.

Name

Bentlage Gruppe

Legal name

bsb-bentlage GmbH

Website

https://bsb.eu

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Bentlage Gruppe is a family-owned German printing and labeling manufacturer (founded 1928) producing industrial decoration, identification, and safety-marking solutions — including heat transfers, PVC/PVC-free stickers, 3D signs, in-mould labels, and metal signs — for industrial OEMs across automotive, agricultural, construction, healthcare, food & beverage, and other verticals.

Ownership category

akta.pro rank

Product category

Industrial Labels and Decoration

NAICS

Printing and Related Support Activities (3231), Converted Paper Product Manufacturing (3222), Paint and Coating Manufacturing (325510), Sign Manufacturing (339950), Sign Manufacturing (33995)

SIC

Papers & Allied Products (2600), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

akta.pro secondary industries

Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Industrial labeling solutions
• Screen printing services
• Safety signage products
• Adhesive label manufacturing
• Industrial decoration films

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of decoration and labeling solutions including paint films, heat transfers, stickers, 3D signs, metal signs, and special labels for industrial applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bentlage Gruppe manufactures printed decoration and labeling solutions including paint films (Lackbilder), heat transfers (Hitzetransfers), PVC and PVC-free adhesive stickers, 3D signs, in-mould labels, front panels, roll adhesive labels, metal signs, and anti-slip films. The company serves industrial clients across automotive, construction machinery, agricultural machinery, logistics, motorsport, sports, healthcare, and food and beverage sectors with custom product, safety, and identification labeling.

Product overview

Bentlage Gruppe is a multi-product decoration and identification solutions provider founded in 1928, operating through its subsidiaries bsb-bentlage GmbH (Germany, Bielefeld) and Schönberg Label GmbH (Austria, Vienna). The company offers a comprehensive portfolio of complementary products for product labeling, safety marking, and industrial decoration across diverse sectors including Industry, Logistics, Agriculture, Construction, Automotive, Motorsport, Sports, Healthcare, and Food & Beverage. The product range includes Lackbilder (paint finishes), Hitzetransfers (heat transfer solutions), Folienaufkleber PVC and PVC-Frei (adhesive stickers in PVC and PVC-free variants), 3D-Schilder (3D signs), In-Mould labeling technology, Frontblenden (front panels), Rollenhaftetiketten (roll-adhesive labels), Metallschilder (metal signs), and Antirutschfolie (anti-slip films). These products serve product identification, safety labeling, and decorative applications, with solutions ranging from standard offerings to customized innovative designs for individual customer requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Lackbilder (Paint Films) Paint finishes for industrial and decorative applications, providing durable surface coatings and visual identification solutions for industrial clients.
• Hitzetransfers (Heat Transfers)
• Folienaufkleber PVC (PVC Adhesive Stickers)
• Folienaufkleber PVC-Frei (PVC-Free Adhesive Stickers)
• 3D-Schilder (3D Signs)
• In-Mould Labeling
• Frontblenden (Front Panels)
• Rollenhaftetiketten (Roll Adhesive Labels)
• Metallschilder (Metal Signs)
• Antirutschfolie (Anti-Slip Films)

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Multi-Color Corporation: Global pressure-sensitive label converter serving consumer and industrial customers. Comparable on roll labels, decoration labels and IML, but at significantly larger scale and broader geographic footprint than Bentlage.
• Avery Dennison Corporation: Global leader in pressure-sensitive labels and label materials. Comparable on product category (roll labels, IML, heat transfers) but operates at vastly greater scale and serves as the broad incumbent benchmark for the segment.
• CCL Industries Inc. World's largest specialty label converter with deep automotive, industrial and consumer exposure. Overlaps with Bentlage on industrial decoration and identification but at global-converter scale.

Regional players

• S+P Samson GmbH: German specialist in technical adhesive tapes, labels and films. Comparable product technology (coatings, films, adhesive substrates) and overlapping DACH industrial customer base.
• Rako Etiketten GmbH: German label converter serving consumer goods and industrial markets. Comparable product category (pressure-sensitive labels) and similar DACH mid-market positioning, though somewhat less diversified into non-label decoration.

Direct peers

• Herma GmbH: German specialist in self-adhesive labels, label stock and labelling machines. Closely comparable to Bentlage on product scope (pressure-sensitive labels, specialty adhesive solutions) and on DACH family-owned industrial positioning.
• Brady Corporation: US-listed manufacturer of identification and safety solutions (labels, signs, safety markings). Closely comparable product mix to Bentlage's safety/identification portfolio, including metal signs, roll labels and anti-slip films.
• Schreiner Group GmbH & Co. KG: Bavarian-based manufacturer of specialty labels and functional markings for automotive, healthcare and electronics. Directly comparable technology overlap (screen + digital printing, functional labels) and similar multi-vertical DACH industrial focus.
• Baumer hhs GmbH: German manufacturer of industrial labelling and coding systems. Comparable on industrial customer base and on combining printing hardware/substrates for safety/identification applications in DACH manufacturing.
• Identco (a HEICO company): Specialty label manufacturer focused on industrial identification, including in-mould labels, metal nameplates and overlays. Direct overlap with Bentlage's IML, Frontblenden and Metallschilder offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruppebentlage
• LinkedInlinkedin.com/company/bsb-bentlage-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentlage Gruppe