Zabo Plant B.V.

What Zabo Plant B.V. does

Zabo Plant B.V. is a Dutch flower bulb and tuber exporter founded in 1984 and headquartered in 't Zand, Netherlands, operating as one of the top 5 lily bulb exporters in the country. The company specializes in the production, sourcing, and global export of lily bulbs (Lilium), calla tubers (Zantedeschia), gladiolus corms, and eucomis bulbs to professional growers and wholesalers across more than 35 countries. Its product portfolio spans both core crop categories (lilies, callas) and a growing extension into gladiolus and eucomis, supported by exclusive brand partnerships covering Roselily (double-flowering Orientals), Lily Looks (potted lilies), CallaNova, NewComis, Bloomlily, Pura Vida, Butterfly Lilies, and Prisma Gladiolus. The company also operates a North American subsidiary (Zabo Plant Inc., Pittsburgh, est. 2000) and a Chilean joint venture (Valdivia Lilies, 2013) that enables year-round supply through dual-hemisphere production.

The underlying technology is largely horticultural and logistics-based: high-tech cooling facilities for bulb processing and storage, a dual-hemisphere production network, and an account-based B2B web ordering system with seasonal pricing tiers (previous, current, and next season). The company runs a one-time-sale revenue model, selling bulbs and tubers directly to professional growers through regional account managers and a website-based ordering platform with account registration and approval. Distribution is direct B2B both globally from the Netherlands headquarters and through the North American subsidiary's dedicated USA order flow, which provides live stock ordering and 2-month delivery for USA customers. Pricing follows a transaction-based model with three seasonal tiers — discounted prior-season inventory, confirmed current-season pricing, and estimated pre-order pricing for the upcoming season — an approach that supports both immediate volume clearance and forward planning. The customer base is concentrated in professional potted plant and cut flower producers, with marketing conducted through the website, newsletter, industry events (notably Dutch Lily Days), and social media.

Name

Zabo Plant B.V.

Legal name

Zabo Plant BV

Website

https://zaboplant.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Zabo Plant B.V. is a Dutch flower bulb exporter (founded 1984) that supplies lily bulbs, calla tubers, gladiolus, and eucomis to professional growers and wholesalers in 35+ countries. It operates one of the top 5 lily bulb export businesses in the Netherlands.

Ownership category

akta.pro rank

Product category

Flower Bulbs and Tubers

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Flower bulb export
• Lily bulb supply
• Calla tuber distribution
• Horticultural wholesale
• Flower genetics

Headquarters

HQ city

't Zand

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bulb and Tuber Sales: Sale of lily bulbs, calla tubers, gladiolus, and eucomis bulbs to professional growers worldwide. Products are sold directly through account-based B2B ordering system with seasonal pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Zabo Plant B.V. exports lily bulbs, calla tubers, gladiolus corms, and eucomis bulbs to professional growers and wholesalers worldwide. The company operates as one of the top 5 lily bulb exporters in the Netherlands, shipping millions of bulbs annually from its headquarters in 't Zand, Netherlands, with a North American subsidiary in Pittsburgh, PA, and a joint venture in Chile (Valdivia Lilies) for year-round supply.

Product overview

Zabo Plant B.V. is a flower bulb and tuber exporter founded in 1984, operating as one of the top 5 lily bulb exporters in the Netherlands. The company offers a comprehensive portfolio of products organized around two core product categories: callas (Zantedeschia tubers) and lilies (Lilium bulbs), supplemented by gladiolus and eucomis. Within lilies, the company distributes multiple proprietary brands including Roselily (exclusive double-flowering Orientals), Lily Looks (Number 1 worldwide potted lilies), Bloomlily (sustainable varieties), Butterfly Lilies (double LA hybrids), and Pura Vida (double floral Asiatic potlilies). For callas, the company offers the Calla Nova brand of premium tubers. The company also owns the Prisma Gladiolus brand and serves as exclusive dealer for NewComis Eucomis. Operations span global exports from headquarters in 't Zand, Netherlands, with a North American subsidiary in Pittsburgh and a joint venture (Valdivia Lilies) in Chile for year-round supply.

Differentiator

Problem solved

Functional benefit

Brands

• Roselily: Exclusive double-flowering lily brand featuring pollen-free, fragrant blooms with extended vase life.
• Lily Looks
• Calla Nova
• Pura Vida
• Bloomlily
• Butterfly Lilies
• Prisma Gladiolus
• NewComis

Products and services

• Lily Bulbs (Lilium) Lilium genus bulbs available in over one hundred species with various color designs for pot and cut flower applications. Sold to professional growers and wholesalers worldwide, including exclusive sub-brands Roselily (double-flowering Orientals), Lily Looks (compact potted lilies), Bloomlily (sustainable varieties), Butterfly Lilies (double LA hybrids), and Pura Vida (double floral Asiatic potlilies).
• Calla Tubers (Zantedeschia) Stylish callas (Zantedeschia) available as pot and cut flower varieties, known worldwide as an exclusive product with elegant appearance, diverse colors, and excellent vase life. Includes the Calla Nova brand offering expertly prepared tubers with more active growing points and curated varieties (ZaZu, Tokyo, Orange Art).
• Gladiolus Corms (Prisma Gladiolus) Gladiolus flowers including the Prisma Gladiolus brand, featuring diverse and vibrant large-flowered and small-flowered varieties known for stunning color combinations and robust qualities from breeding and cultivation. Jan coordinates cultivation of new varieties with various growers, with varieties extensively tested in the Netherlands, Poland, and Portugal.
• Eucomis Bulbs (NewComis) Eucomis bulbs including the NewComis brand (Aloha Series with Californian roots), offering vibrant varieties with sweet anise-like fragrance, long-lasting blooms up to 50 days, and strong ornamental value for patios, borders, and indoor decoration. Exclusively distributed by Zabo Plant.

Quantifiable outcome

• Top 5 lily bulb exporter in the Netherlands
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prisma Gladiolen (Hans, Jan, and Tinus)coreStrategic or Co-development Partner · 1 January 2024Zabo Plant acquired Prisma Gladiolen in 2024, encompassing all aspects of cultivation, breeding, and export. The brand was founded 15 years earlier by Hans, Jan, and Tinus - dedicated enthusiasts and experienced Gladiolus growers. Jan coordinates cultivation of new varieties with various growers, and varieties are extensively tested in the Netherlands, Poland, and Portugal.
• Eucombi Growers GroupcoreStrategic or Co-development Partner · 1 January 2018Zabo Plant is the exclusive dealer of the Eucomis lines grown by the Eucombi Growers Group. The NewComis Program began with Golden State Bulb Growers (GSBG) in the United States and was brought to the Netherlands in 2018. This ensures consistent quality, reliable supply, and a premium assortment for commercial growers and retailers.
• Calla Specialists (Former Sande Team)coreStrategic or Co-development Partner · 1 January 2018When experienced Calla specialists from the former Sande team joined Zabo Plant in 2018, Calla became one of their core crops. This team brought deep expertise and modern growing facilities in Chile, forming the foundation of the CallaNova brand.
• Valdivia LiliescoreStrategic or Co-development Partner · 1 January 2013Established in 2013 through a joint venture of buying Juan Sone S.A. nurseries and facilities in Chile. Due to optimal and stable growing conditions in Chile, Valdivia Lilies can provide new and healthy bulbs to clients throughout the year, enabling year-round supply.
• RoselilycoreStrategic or Co-development PartnerZabo Plant is a partner and exclusive exporter of the Roselily brand of double-flowering lilies. The Roselily breeding program began in 1993 and is conducted by a cooperative of fifteen flower bulb growers. Zabo Plant has been a dealer of Roselilies since the brand launch and is closely involved in selection, testing, and marketing of new varieties.
• Lily LookscoreStrategic or Co-development PartnerZabo Plant is a partner of the Lily Looks brand, which is Number 1 Worldwide in Potted Lilies. The brand is characterized by rich flowering, easy cultivation, short cultivation time, genetic compactness, and excellent shelf life. Zabo Plant offers these varieties to customers and on the market.
• BloomlilycoreStrategic or Co-development PartnerBloomlily is a brand that epitomizes the future of lily cultivation through cooperation and innovation among professional Dutch lily companies. Zabo Plant partners with Bloomlily to promote sustainable lily cultivation using advanced breeding, research, production, and marketing methods. Professional lily bulb growers ensure annual provision of tissue culture, scales, and planting material.
• Van LieropminorStrategic or Co-development PartnerLocal breeder Van Lierop created the Pura Vida collection of pollen-free double floral Asiatic potlilies. Zabo Plant offers the Pura Vida collection, combining modern aesthetics with practical growing advantages.
• Golden State Bulb Growers (GSBG)minorStrategic or Co-development PartnerThe NewComis Program began with Golden State Bulb Growers (GSBG) in the United States and was brought to the Netherlands in 2018 following GSBG's sale. The program continues with active breeding that will bring exciting new Eucomis varieties to the market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dümmen Orange: Global leader in ornamental breeding across cut flowers, potted plants, and bedding plants. Overlaps with Zabo in serving professional growers with proprietary genetics but operates at significantly greater scale and breadth.
• Ball Horticultural Company: Large US-headquartered horticulture company breeding and distributing ornamental plant genetics worldwide. Comparable in serving professional growers with proprietary flower genetics but much broader across seed and young plants.
• Syngenta Flowers: Global flower seed and young plant business supplying professional growers with proprietary ornamental genetics. Comparable target customer base but broader portfolio and parent-company scale.

Direct peers

• Royal van Zanten: Major Dutch breeder and exporter of flower bulbs and potted plants, with comparable lily, alstroemeria, and chrysanthemum breeding programs. Direct peer given shared Netherlands-based ornamental bulb production and global B2B grower distribution.
• Kapiteyn Group: Dutch flower bulb exporter specializing in lilies, tulips, and other ornamental bulbs sold to professional growers worldwide. Highly comparable export-led B2B model from the Netherlands.
• HilverdaKooij: Dutch-based breeder and supplier of cut flowers and potted plants, including gerbera, alstroemeria, and solidaster. Comparable in operating as a specialized breeder-exporter serving global professional growers.
• Beekenkamp Group: Netherlands-based ornamental breeder and young plant supplier across potted plants and cut flowers. Comparable as a Dutch ornamental producer with international grower distribution.
• C. Steenvoorden: Dutch flower bulb grower and exporter focused on lilies and tulips. Highly comparable as a Netherlands-based lily bulb exporter serving professional growers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zaboplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zabo Plant B.V.