HEY MAMA! CREATIVE, LIMITED

What HEY MAMA! CREATIVE, LIMITED does

HEY MAMA! CREATIVE, LIMITED is a privately held, founder-owned virtual creative agency registered in Broadstairs, Kent, United Kingdom (Companies House Reg No. 09105354). The company was launched in 2019 by April Bartol-Dunn, a former ad agency art director with 16 years of industry experience, after she chose to leave a traditional agency setting to build a more flexible creative practice compatible with motherhood. The agency operates as a slim core team augmented by a curated network of freelance professionals, delivering branding, design, advertising, and digital marketing services under a modular pricing model in which clients pay only for the specific services they require.

Functionally, the firm positions itself as a full-service alternative to traditional advertising agencies — offering brand strategy, creative direction, design, and marketing support to small and medium-sized businesses that are launching new products or seeking to strengthen their existing market position. Its differentiation rests on three pillars: senior agency-grade creative talent sourced via the founder's network, a virtual operating model that strips out the overhead (offices, layers, "fancy job titles," global presence) of a conventional agency, and a personal narrative built around the founder's professional story and the "#mamaknowsbest" brand voice. Distribution is entirely direct-to-client, driven by the founder's personal outreach, referrals, and organic social channels (Facebook, Instagram, LinkedIn); no marketing automation, paid acquisition, channel partnerships, or software productisation is disclosed.

The business model is project-based professional services revenue with pay-as-you-go billing. No pricing rates, contract values, package tiers, or utilisation metrics are publicly disclosed. The firm is bootstrapped with no external investors, funding rounds, parent company, or subsidiary relationships, and operates from a single UK location with no disclosed international clients. Technology stack is not described beyond implied use of standard creative production tools; there is no API, SDK, mobile app, or proprietary platform offering.

Name

HEY MAMA! CREATIVE, LIMITED

Legal name

Hey Mama! Creative, Limited

Website

https://heymamacreative.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey Mama! Creative is a UK-based virtual creative agency providing branding, design, advertising, and digital marketing services to small and medium-sized businesses. Founded in 2019 by April Bartol-Dunn, the boutique firm uses modular pricing and a freelance talent network.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative agency services
• Brand development
• Marketing support
• Creative direction
• Brand strategy

Headquarters

HQ city

Broadstairs

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service creative agency offering brand support, design, and marketing services. Clients pay only for the specific services they need, suggesting project-based or modular pricing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HEY MAMA! CREATIVE, LIMITED is a virtual creative agency that provides full-service brand support to small and medium businesses. Service offerings span brand development, creative direction, and marketing support, with clients paying only for the specific services they need on a flexible schedule. The agency operates without a physical office, delivering creative work remotely through a lean team.

Product overview

Hey Mama! Creative is a virtual full-service creative agency offering brand support services. The company provides strategic creative work for clients who are launching new products to market or strengthening their existing business positions. Rather than a software product portfolio, the company operates as a service-based agency where clients pay only for the specific services they need, including brand development, creative direction, and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development & Strategy Strategic brand development services for small and medium businesses, including positioning, messaging, and brand strategy work. Sold as an à la carte service that clients can engage independently or as part of the agency's full-service brand support.
• Creative Direction & Design Hands-on creative direction and design services delivered by the founder/Creative Director and remote creative team, covering visual identity and creative assets for small and medium business clients.
• Marketing & Advertising Support Marketing and advertising support services, including new product launch support and ongoing campaigns, offered on a flexible, à la carte basis to small and medium businesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Uncommon London: Uncommon is a UK creative agency known for full-service brand, advertising, and experience design work, with a strong emphasis on purpose-driven creative. It is directly comparable in offering and customer profile to Hey Mama! Creative, though at significantly larger scale and with a global client roster.
• Mother Design: Mother Design is the design-focused sister agency to Mother London, specializing in brand identity, design systems, and creative direction. It is a direct peer to the design and branding side of Hey Mama! Creative's offering, though operating at much larger scale.
• Lucky Generals: Lucky Generals is a London-based independent creative agency providing brand, advertising, and integrated campaign services. It is a direct peer in category and business model, though it is considerably larger and serves higher-profile brands.
• Mother London: Mother London is a leading UK-based independent creative agency offering full-service brand and advertising work to a range of clients. It is directly comparable to Hey Mama! Creative in category (full-service creative) and target market, but operates at much larger scale and broader geographic reach.
• The Brooklyn Brothers: The Brooklyn Brothers is an independent creative agency offering brand strategy, advertising, and content services with offices in the UK and US. It is directly comparable to Hey Mama! Creative in independent full-service positioning and SMB-to-midmarket client focus.
• BMB (Bartle Bogle Hegarty spin-out): BMB is a UK independent creative agency founded by former BBH leaders, offering full-service advertising and brand work. It is directly comparable to Hey Mama! Creative in service offering and UK focus, but operates at substantially greater scale.

Broad incumbents

• Droga5 (Accenture Song): Droga5 is a globally recognized creative agency now part of Accenture Song, providing brand strategy and advertising services to major global brands. It is a broad incumbent offering overlapping capabilities, but at vastly larger scale and with a different client profile than Hey Mama! Creative.
• Anomaly: Anomaly is a global independent creative agency offering brand, advertising, and digital services to major consumer brands. It is a broad incumbent in the same category as Hey Mama! Creative but operates globally with significantly larger scale and deeper resources.
• Wieden+Kennedy: Wieden+Kennedy is a large global independent creative agency known for brand-led advertising campaigns. It is comparable as a broad incumbent offering overlapping full-service creative capabilities, but operates at much greater scale with global clients.
• Bartle Bogle Hegarty (BBH): BBH is a long-established London creative agency offering full-service brand and advertising services to global clients. It is comparable as a broad incumbent in the same category, though it serves large multinational brands rather than the SMB focus of Hey Mama! Creative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeyMamaCreative
• LinkedInlinkedin.com/company/hey-mama-creative-limited
• Instagraminstagram.com/heymamacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEY MAMA! CREATIVE, LIMITED