JBAP CONSULTING LTD

What JBAP CONSULTING LTD does

JBAP Consulting Ltd is a UK-based private limited company (Company No. 7131442) operating as a technical consultancy focused on the SAP ecosystem. The firm, founded in 2010 and headquartered in Lichfield, England, delivers SAP ABAP, RAP, and Fiori development services, with over 15 years of stated experience in the SAP technical stack. Its target customers are enterprise organizations running SAP systems that require custom development, integration, and modernization work.

In 2025, JBAP extended its service portfolio with Generative AI Solutions and Agentic AI offerings, integrating third-party foundation models — specifically Anthropic's Claude, OpenAI's GPT, and OpenClaw — into its delivery capability. This positions the firm as an SAP-and-AI application layer specialist rather than a model developer: the technical value proposition is configuring and deploying AI agents and generative AI workflows on top of SAP environments for enterprise clients.

The business model is project-based professional services. Go-to-market is direct, via enterprise field sales and a single public email channel ([email protected]). No disclosed customers, partner ecosystem, pricing structure, headcount, or revenue figures are available. JBAP operates as a small, privately held, bootstrapped consultancy with a single UK geography and no disclosed funding, parent company, or M&A activity.

Name

JBAP CONSULTING LTD

Legal name

JBAP Consulting Ltd

Website

https://jbap.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Short description

JBAP Consulting Ltd is a UK-based SAP technical consultancy, founded in 2010 and headquartered in Lichfield, delivering ABAP, RAP, and Fiori development alongside Generative AI and Agentic AI services to enterprise clients.

Ownership category

akta.pro rank

Product category

SAP Technical Consultancy

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Data, Analytics & AI Consulting (BPAHAEAF), Business Process & Digital Transformation Consulting (BPAEAAAD)

Keywords

• SAP technical consultancy
• ABAP development services
• Fiori application development
• Generative AI integration
• Agentic AI solutions

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SAP Technical Consultancy: Consulting services for SAP ABAP, RAP, and Fiori development projects. Enterprise technical consultancy delivering custom development and workflow implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

JBAP Consulting provides enterprise SAP technical consultancy services spanning ABAP programming and workflow, RESTful Application Programming (RAP), Fiori/Launchpad application development, and embedded analytics. The firm complements these SAP capabilities with Generative AI solutions (LLM-powered applications using GPT and Claude) and Agentic AI services (autonomous AI agents built on Claude and OpenClaw), enabling clients to bridge legacy SAP infrastructure with modern intelligent systems.

Product overview

JBAP Consulting offers a unified consultancy service combining SAP technical expertise with AI integration capabilities. The portfolio spans six core service offerings: ABAP Programming & Workflow and RESTful Application Programming (RAP) provide enterprise SAP development; Fiori & Launchpad and Embedded Analytics deliver user experience and analytics layers; Generative AI Solutions and Agentic AI extend the platform with LLM-powered and autonomous AI capabilities. Together, these services bridge enterprise SAP infrastructure with modern intelligence systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ABAP Programming & Workflow
• RESTful Application Programming (RAP)
• Fiori & Launchpad
• Embedded Analytics
• Generative AI Solutions
• Agentic AI

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Deloitte: Big Four advisory firm with a global SAP practice delivering S/4HANA, cloud, and AI-enabled enterprise transformation; overlaps with JBAP across enterprise customers and similar SAP+AI service lines.
• Capgemini: Global IT services leader with a deep SAP partnership (including the acquisition of Sapphire Systems) and an expanding AI engineering practice, competing for the same enterprise SAP modernization and AI integration budgets as JBAP.
• Wipro: Global IT services firm with an established SAP practice and Wipro ai360 generative AI offering, providing comparable S/4HANA implementation and enterprise AI integration services across industries.
• IBM Consulting: Global consulting arm of IBM with significant SAP S/4HANA credentials and its own watsonx generative AI platform, providing enterprise modernization and AI integration services comparable to JBAP's offerings.
• Accenture: Global professional services firm with one of the largest SAP practices worldwide, offering S/4HANA migration, cloud transformation, and AI integration services to large enterprises — broadly overlapping with JBAP's SAP+AI positioning but at vastly greater scale.
• HCLTech: Global IT services company with a strong SAP partnership and dedicated AI/automation capabilities under HCLTech AI, competing for enterprise SAP modernization and AI integration mandates.
• Tata Consultancy Services (TCS): One of the largest global SAP partners with extensive S/4HANA delivery capability and AI/automation services, competing for the same enterprise modernization budgets as JBAP at a much larger scale.
• Infosys: Large Indian IT services firm with a substantial SAP practice and Infosys Topaz AI offering, delivering SAP implementation and AI/automation work to global enterprises in direct competition with boutique SAP consultancies.
• NTT Data: Global IT services provider with a significant SAP Center of Excellence and expanding SAP Business AI capabilities, targeting enterprise S/4HANA migration and AI integration programs that overlap with JBAP's service lines.

Direct peers

• Version 1: Ireland- and UK-based boutique SAP consultancy delivering S/4HANA, cloud, and data/AI services to enterprise clients — closely comparable to JBAP in size, geographic focus, and the SAP-plus-modern-technology dual offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBAP CONSULTING LTD