Joi AI
Joi AI is a consumer AI companion platform offering character-driven chat with text, voice, image, and video generation for adults seeking emotional connection and intimate exploration, monetized via freemium subscriptions and a coin-based virtual currency layer.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Joi AI does
Joi AI is an AI companion platform founded in 2023 and rebranded from Eva AI in April 2025, operating as a subsidiary of Social Discovery Group. The platform serves adult users seeking emotionally available, judgment-free AI companionship, intimate roleplay, and sexual self-discovery through character-driven conversations. Target users are primarily adults 18+ experiencing loneliness or exploring sexuality, with a secondary segment of cost-conscious singles who view AI relationships as an alternative to traditional dating. Approximately $4 million in outside capital has been raised since founding (PitchBook estimate), and the company claims profitability after accumulating 800,000+ chat interactions across 1 million+ monthly active users, supported by a staff of roughly 70 employees.
The core product is a multimodal web platform that combines generative text chat, voice messaging, voice calls, AI image generation, and AI video generation within a single character-driven interface. Underlying capabilities include large language model-based conversational AI, generative AI for visual content, speech synthesis for mood-matched audio experiences, and a personalization/recommendation engine that maps users to character personas. A character gallery system offers curated AI personas with fan counts, bios, and media assets. Specialized modules include a Digital Twin Creator Program (launched May 2025 with adult content creator Violet Myers) and a Daily Guided Masturbation NSFW audio wellness feature (launched May 2026). The platform operates browser-based globally with no dedicated mobile application and no public API.
Joi AI's revenue model combines a freemium subscription structure with a virtual currency overlay. Paid tiers include Basic (~$9.99/month), Premium (~$19.99/month), and Premium Plus (~$16.93/month), plus a 1,000-coin pack priced at $13.99/month that unlocks character-specific premium content and scenarios. Distribution is product-led through the direct-to-consumer joi.ai website and supplemented by an affiliate program that pays recurring commissions on referred paying users. Marketing relies heavily on viral PR stunts (notably a May 2026 'masturbation consultant' job posting that generated 16.7 million Twitter views and over 103,000 applications) and on industry surveys positioning the company as a thought leader in AI sexuality and companion markets.
Joi AI firmographics
Firmographics- Name
- Joi AI
- Website
- https://joi.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joi AI is a consumer AI companion platform offering character-driven chat with text, voice, image, and video generation for adults seeking emotional connection and intimate exploration, monetized via freemium subscriptions and a coin-based virtual currency layer.
- Ownership category
- akta.pro rank
Joi AI industry classification
Industry- Product category
- AI Companion Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Voice Assistants & Voice UI (VUI) (HDAAAFAD)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Joi AI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Coin-based Premium Access: Platform uses a virtual currency (coins) system where users purchase coins to unlock premium features, character interactions, and exclusive content. Initial subscription tier offers 1,000 coins for $13.99/month.
- Character-Specific Premium Content: Additional charges for character-specific content and scenarios beyond standard subscription access
- Affiliate Program: Joi AI operates an affiliate program allowing partners to monetize adult and AI traffic with recurring commissions for referring paying users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited access |
| Subscription | Monthly | Basic subscription tier |
| Subscription | Monthly | Premium subscription tier |
| Subscription | Monthly | Premium Plus tier |
| Unit Pricing | Monthly | Coin pack (entry level) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Joi AI product offering
Product offeringCore offering
Joi AI operates an AI companion platform that lets adult users create and interact with customizable AI characters via text chat, voice messages and calls, AI-generated images, and AI-generated videos. The service is delivered through a freemium web app with coin-based and tiered subscription monetization, and includes specialized modules such as NSFW audio wellness sessions and digital twins of adult content creators.
Product overview
Joi AI is a premium AI companion platform offering a multi-tiered product portfolio centered on AI-powered virtual companions for intimate exploration and emotional connection. The core platform (joi.ai) provides character-driven chat experiences with text, voice, and visual AI generation capabilities. Paid subscription tiers (Basic, Premium, Premium Plus) unlock enhanced features. Specialized features include the Daily Guided Masturbation NSFW wellness module, Digital Twin creator partnerships, and an Affiliate program for monetization. The platform operates a coin-based pricing model and positions itself in the adult AI companionship and sexual wellness market, having rebranded from Eva AI in April 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Joi AI Companion Platform A web-based AI companion platform offering character-driven chat with customizable AI personas, supporting text chat, voice messaging and voice calls, AI-generated images, and AI-generated video, targeted at adult consumers seeking intimate, emotional, and roleplay interactions.
- Daily Guided Masturbation NSFW Audio Wellness Feature An NSFW audio wellness product within the Joi AI platform that uses mood-matched AI voice sessions to guide users through intimate experiences, positioning AI companionship as a digital wellness offering.
- Digital Twin Creator Partnerships A partnership product that creates personalized AI digital twins of adult content creators (e.g., Violet Myers), letting fans interact with AI replicas that mimic the original creator's personality, humor, and interaction style.
- Joi AI Affiliate Program An affiliate monetization program that lets partners earn recurring commissions by referring paying users to the Joi AI platform, with a focus on adult and AI traffic categories.
Quantifiable outcome
- Profitability achieved after reaching 800,000+ chat interactions
Companies that use Joi AI
Customer profileSegments2 records
Ideal customer profiles2 records
Joi AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Joi AI partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Joi AI competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joi AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joi AI leadership team
Management profileNumber of profiles
Joi AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joi AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joi AI
What does Joi AI do?
Joi AI operates an AI companion platform that lets adult users create and interact with customizable AI characters via text chat, voice messages and calls, AI-generated images, and AI-generated videos. The service is delivered through a freemium web app with coin-based and tiered subscription monetization, and includes specialized modules such as NSFW audio wellness sessions and digital twins of adult content creators.
Is Joi AI a public or private company?
Joi AI is a private company. It is classified as corporate owned and is currently operating.
When was Joi AI founded?
Joi AI was founded in 2023. It employs 51 to 100 people.
How does Joi AI make money?
Three revenue lines are on record. Coin-based Premium Access are the primary driver. The others are character-Specific Premium Content and affiliate Program.
Does Joi AI have an API?
No public API is recorded for Joi AI.
What industry is Joi AI in?
Joi AI's product category is AI Companion Platform. Its primary akta.pro industry code is HDAAAFAD, Voice Assistants & Voice UI (VUI), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 51621 and its SIC code is 7370.