Visit Nordfjord

What Visit Nordfjord does

Visit Nordfjord AS is the official regional destination management organization (DMO) for the Nordfjord region in Western Norway, headquartered in Stryn. Founded in 1997, it operates as a private limited company with 1-10 employees and functions as a membership-based entity supported by municipal partners. Its core mandate is to develop, market, and coordinate the Nordfjord tourism brand across four core municipalities (Bremanger, Gloppen, Stad, Stryn) and three additional member municipalities (Kinn, Vanylven, Volda), with a vision to position Nordfjord as Norway's leading activity and experience destination.

The organization's product surface centers on the nordfjord.no destination website, an integrated booking and information platform powered by the Citybreak™ Information & Reservation System from Visit Group. Additional offerings include a B2B travel trade service line (FAM trips, press tours, B2B presentations, Nordfjord News newsletter), a free photo and video bank at nordfjord.imageshop.no for partner use, and a membership program providing visibility, training (via Motimate), and access to the Sustainable Destination certification issued by Innovasjon Norge.

Revenue is generated primarily through annual membership fees paid by regional tourism businesses (hotels, activity operators, restaurants, accommodations), supplemented by municipal contributions from partner municipalities. The go-to-market mixes direct-to-consumer digital channels (nordfjord.no, Instagram, Facebook, YouTube) with B2B travel trade engagement, participation in fairs and workshops, and joint visibility campaigns through Fjord Norway and Visit Norway. The organization also holds Miljøfyrtårn and Bærekraftig reisemål certifications, formalizing its sustainability positioning across the regional tourism ecosystem.

Name

Visit Nordfjord

Legal name

Visit Nordfjord AS

Website

https://nordfjord.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Nordfjord AS is the official regional destination management organization for the Nordfjord region of Western Norway, marketing the area to tourists and supporting member tourism businesses across 7 municipalities through its nordfjord.no platform, booking system, and national tourism partnerships.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Management

NAICS

Convention and Visitors Bureaus (561591), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Destination marketing services
• Regional tourism management
• Travel trade marketing
• Tourism booking platform
• Fjord destination promotion

Headquarters

HQ city

Stryn

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Fees: Visit Nordfjord generates revenue through membership fees from tourism businesses in the Nordfjord region. Members receive marketing visibility, networking opportunities, access to the membership portal, consulting services, and inclusion in regional and national marketing campaigns through Fjord Norway and Visit Norway platforms.
2. Destination Marketing Services: The organization conducts marketing, B2B activities, hosting, and member follow-up as its main operational tasks. Revenue supports these activities through member contributions and potentially public funding from municipalities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Visit Nordfjord AS operates as the official regional destination company for the Nordfjord region of Western Norway, marketing the area through the nordfjord.no destination website (with an integrated Citybreak booking system), delivering B2B travel trade services for tour operators, and running a paid membership program for regional tourism businesses that provides marketing visibility, networking, training, and shared destination promotion. Its operational scope spans four core municipalities (Bremanger, Gloppen, Stad, Stryn) plus members in Kinn, Vanylven, and Volda, with the mission of developing tourism in balance with nature, local communities, and cultural heritage.

Product overview

Visit Nordfjord operates nordfjord.no as a unified destination marketing and booking platform for the Nordfjord region of Norway. The offering combines inspiration content, a booking system powered by Citybreak™ Information & Reservation System, B2B travel trade services for tour operators, and a membership program for regional tourism businesses. Additional offerings include a photo/video bank for promotional use, newsletters, and sustainability certification support through Innovasjon Norge.

Differentiator

Problem solved

Functional benefit

Products and services

• nordfjord.no Destination Website Platform Comprehensive destination website for the Nordfjord region, providing inspiration, searchable experiences, accommodations, activities, food and drink, events, and trip-planning tools. Available in Norwegian Nynorsk and English and accessible to global leisure travelers.
• Nordfjord Booking System Integrated booking platform enabling reservations across accommodations, activities, and experiences in the Nordfjord region, powered by the Citybreak Information & Reservation System from Visit Group.
• B2B Travel Trade Services Business-to-business services for tour operators and incoming agencies, including travel route planning, familiarization (FAM) trips, press and marketing support, and regular newsletter updates to keep trade partners current on regional offerings.
• Visit Nordfjord Membership Program Annual standard membership for tourism businesses in the Nordfjord region providing marketing visibility, networking, training through the Motimate course portal, sustainability certification benefits, up to two hours of free consulting per year, and inclusion in regional and national marketing campaigns on fjordnorway.com and visitnorway.com.
• Nordfjord Photo and Video Bank Digital media library at nordfjord.imageshop.no providing downloadable photos and videos of the Nordfjord region for non-commercial use by press, tour operators, and other industry actors marketing the destination.
• Nordfjord Nytt Newsletter Regular newsletter providing tourism industry updates, market insights, and Nordfjord-related news to subscribers including member businesses and travel trade partners.

Quantifiable outcome

• Sustainable tourism certification from Innovasjon Norge benefits all tourism businesses in Nordfjord
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fjord NorwaycoreStrategic or Co-development PartnerFjord Norway is the regional tourism organization for the fjord regions of Norway. Visit Nordfjord participates in Fjord Norway's national and international marketing campaigns, and member content is automatically included on fjordnorway.com. This partnership provides Nordfjord with automatic visibility in major marketing initiatives targeting European and international tourists.
• Visit NorwaycoreStrategic or Co-development PartnerVisit Norway is Norway's official national tourism organization. Through the Nordfjord presence on nordfjord.no, Visit Nordfjord automatically populates member businesses on visitnorway.com, providing international visibility without additional effort from members.
• Innovasjon Norge (Innovation Norway)coreStrategic or Co-development PartnerInnovasjon Norge provides the Sustainable Destination certification that Visit Nordfjord holds. They also collaborate on FAM trips and press tours to familiarize tour operators and media with the Nordfjord region. This partnership supports sustainable tourism development and international marketing efforts.
• Visit Group (Citybreak)coreTechnology or IntegrationVisit Group provides the Citybreak™ Information & Reservation System that powers nordfjord.no. This technology platform enables the destination website functionality including content management, experience listings, and booking connections for the region's tourism offerings.
• Nor-Way BussekspressminorChannel Partner/ Reseller/ DistributorNor-WAY Bussekspress is a commercial express bus service connecting Nordfjord to Oslo, Bergen, and Ålesund. They are referenced as a transport option for visitors reaching the region.
• Hurtigruten and Havila KystrutenminorChannel Partner/ Reseller/ DistributorCoastal voyage operators with routes stopping at Nordfjord region ports (Florø, Torvik, Ålesund), providing an alternative transport option for visitors.
• NorledminorChannel Partner/ Reseller/ DistributorNorled operates express boat routes including Bergen/Måløy with stops at Smørhamn, Leirgulen, and Selje, providing coastal access to Nordfjord's outer regions.
• Sandane Lufthamn (Anda)minorChannel Partner/ Reseller/ DistributorSandane Airport is centrally located in the Nordfjord region with daily flights to Oslo and Bergen, serving as the primary air gateway for visitors to the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/StrynNordfjord
• Facebookfacebook.com/search/top?q=visit%20nordfjord
• Instagraminstagram.com/visitnordfjord

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Nordfjord