NOVIE LTD
Novie Oy is a Finnish business brokerage and SME M&A advisory firm, founded in 2014, that represents owners selling businesses typically valued €0.5M–€6M and advises buyers on acquisitions, earning transaction commissions through a 7+-broker partner team and a legal, real estate, and financing partner network across Finland.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NOVIE LTD does
Novie Oy (trading as Novie LTD for international operations) is a Finnish business brokerage and SME M&A advisory firm founded in 2014 by Eva Brchisky and Sami Vanhamäki. The firm operates a sales-led, transaction-based model in which it represents business owners selling Finnish SMEs — primarily in the €0.5M–€2M valuation band, with recent listings reaching up to ~€6M — and also advises strategic and financial buyers on acquisitions. Its service portfolio spans company brokerage (Yritysvälitys), end-to-end company sales (Yrityksen myynti), ownership transitions / succession (Omistajavaihdos), valuation (Myyntihinta-arvio), and financing advisory (Rahoitusneuvonta). The firm earns commission or a transaction fee upon successful closing, with the rate agreed in a sales mandate (myyntitoimeksianto); initial consultations are free and confidential, and pricing tiers are not publicly disclosed.
The firm is built on a human-relationship model rather than a technology platform — no proprietary software, app, API, or AI capability is disclosed. Its delivery infrastructure consists of a team of approximately 7+ partners/brokers based across Finland (including a Jyväskylä regional node), augmented by a formalized partner network covering legal advisory (Kari Heliö), real estate expertise (Mika Nyman), and leasing/financing (Harri Toivonen, One Leasing Finland), plus a strategic framework agreement with Asiantuntijapalvelut Likvidi. The firm generates top-of-funnel demand through LinkedIn, Instagram, a content blog covering Finnish M&A trends, and an email newsletter (Uutiskirje).
Novie's customer base is structurally fragmented: each engagement is a one-time mandate triggered by retirement, succession, or strategic exit, with named deals spanning transport/logistics, cleaning services, professional services, and general trading. Geographic reach is primarily Finland-domiciled, with cross-border capability delivered via the Novie International partnership network. The firm is privately held, founder-owned, bootstrapped (no external funding rounds disclosed), GDPR-compliant, and headquartered in Finland.
NOVIE LTD firmographics
Firmographics- Name
- NOVIE LTD
- Legal name
- Novie Oy
- Website
- https://novie.fi
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Novie Oy is a Finnish business brokerage and SME M&A advisory firm, founded in 2014, that represents owners selling businesses typically valued €0.5M–€6M and advises buyers on acquisitions, earning transaction commissions through a 7+-broker partner team and a legal, real estate, and financing partner network across Finland.
- Ownership category
- akta.pro rank
NOVIE LTD industry classification
Industry- Product category
- Business Brokerage Services
- akta.pro primary industry
- Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)
Keywords
Where NOVIE LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
NOVIE LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Business Brokerage / Transaction-based Commission: Novie earns commission or a transaction fee upon successful completion of a business sale. The fee structure is agreed upon in a sales mandate (myyntitoimeksianto) with the seller. No specific percentage or fee tiers are publicly disclosed.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NOVIE LTD product offering
Product offeringCore offering
Novie is a Finnish business brokerage and M&A advisory firm that helps SME business owners sell their companies and connects them with qualified buyers. The firm provides end-to-end services covering company valuation, confidential marketing, buyer identification, negotiation, due diligence, financing advisory, and transaction closing. Their sales portfolio focuses on businesses valued between €0.5 million and €6 million across industries including transport, cleaning, construction, technical services, and general trading.
Product overview
Novie is a Finnish business brokerage and company sales services firm offering a unified service portfolio centered on company sales, business brokerage, and ownership transitions. The core offering comprises Yritysvälitys (Company Brokerage) for connecting sellers with buyers, Yrityksen myynti (Company Sales) for end-to-end sales execution, and Omistajavaihdos (Ownership Transition) for managed succession. Supporting services include Myyntihinta-arvio (Sales Price Assessment) for valuation and Rahoitusneuvonta (Financing Advisory) for transaction financing. The company does not operate a software product platform; all offerings are professional services delivered through their team of advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Yritysvälitys (Company Brokerage) Core brokerage service connecting business sellers with qualified buyers, including identifying suitable buyers, marketing companies for sale, and managing confidential information exchange. Targeted at Finnish SME business owners and acquirers.
- Yrityksen myynti (Company Sales)
- Omistajavaihdos (Ownership Transition)
- Myyntihinta-arvio (Sales Price Assessment)
- Rahoitusneuvonta (Financing Advisory)
- Novie International
Quantifiable outcome
- Companies can be sold in as little as 5 weeks when well-prepared
- +1 more outcomes
Companies that use NOVIE LTD
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
NOVIE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOVIE LTD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Mika Nyman (Kiinteistöalan asiantuntijakumppani)minorMika Nyman serves as a real estate industry expert partner for Novie starting November 1, 2025. He brings extensive experience in commercial property brokerage and agricultural/forestry property transactions. Mika holds credentials as a licensed real estate agent (LKV), authorized real estate valuer (YKV), and authorized property agent (AKA/KHK).
- Asiantuntijapalvelut LikvidicoreNovie and Asiantuntijapalvelut Likvidi formalized their partnership through a framework agreement focused on strategic cooperation in both companies' core business areas. The agreement aims to provide more efficient and customer-oriented services for companies undergoing business transactions or lifecycle support. The partnership is expected to create added value for both parties and support their long-term growth strategies.
- Kari Heliö (Asianajotoimisto Kari Heliö Oy)minorKari Heliö is a legal expert partner providing legal counsel services related to business transactions. His law firm, Asianajotoimisto Kari Heliö Oy, supports Novie's transactions with legal expertise for deal structuring and contract preparation.
- Harri Toivonen (One Leasing Finland Oy)minorHarri Toivonen from One Leasing Finland Oy serves as a leasing specialist partner for Novie, providing financing and leasing solutions to support business acquisition transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NOVIE LTD competitors and assessment
Company assessmentOthers
- Asiantuntijapalvelut Likvidi: Finnish business lifecycle services partner with whom Novie signed a framework cooperation agreement in October 2024. Not a competitor but an adjacent professional services ecosystem player and strategic referral partner.
Broad incumbents
- EY-Parthenon Finland: Strategy-led M&A advisory arm of EY active in Finland. Competes for SME divestiture mandates and offers integrated tax, legal, and transaction support that Novie partners out to.
- PwC Finland — Deals Practice: Big 4 transaction services covering M&A advisory, due diligence, and valuation for Finnish SMEs. Adjacent offering to Novie but with broader international buyer reach.
- Deloitte Finland — Financial Advisory: Big 4 advisory offering M&A and transaction support to Finnish SMEs. Overlaps with Novie on sell-side mandates for larger SME targets and provides broader service ecosystem.
- Catella Corporate Finance (Finland): Nordic M&A advisory and corporate finance platform with presence in Finland. Overlaps with Novie on SME sell-side mandates but operates as part of a broader Nordic real estate and finance group.
- KPMG Finland — Corporate Finance: Big 4 advisory practice offering M&A and transaction services to Finnish SMEs and mid-market clients. Competes for the same buyers and sellers in the upper end of Novie's deal range.
Direct peers
- Suomen Yrityskaupat Oy: One of the largest dedicated Finnish SME business brokerage firms, connecting buyers and sellers of small and mid-sized companies. Directly comparable to Novie in service offering, target customers, and Finnish geographic focus.
- M&A Partners: Nordic-focused M&A advisor covering Finnish SME transactions, with a comparable transaction-fee model and cross-border deal capability for mid-market targets.
- Aventum Partners: Finnish M&A advisory firm serving SME transactions and mid-market deals. Comparable transaction-fee model and Finnish SME customer base.
- Veravali Oy: Finnish firm providing business valuation and brokerage services to SMEs. Overlaps with Novie's sales price assessment (Myyntihinta-arvio) and full-service brokerage offering in the Finnish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOVIE LTD social profiles
Digital presenceNOVIE LTD compliance and trust
Trust signalCompliance1 record
NOVIE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVIE LTD leadership team
Management profileNumber of profiles
Profiles9 records
NOVIE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVIE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVIE LTD
What does NOVIE LTD do?
Novie is a Finnish business brokerage and M&A advisory firm that helps SME business owners sell their companies and connects them with qualified buyers. The firm provides end-to-end services covering company valuation, confidential marketing, buyer identification, negotiation, due diligence, financing advisory, and transaction closing. Their sales portfolio focuses on businesses valued between €0.5 million and €6 million across industries including transport, cleaning, construction, technical services, and general trading.
Is NOVIE LTD a public or private company?
NOVIE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOVIE LTD founded?
NOVIE LTD was founded in 2014. It employs 1 to 10 people.
Where is NOVIE LTD based?
NOVIE LTD is headquartered in London, United Kingdom, in the Europe region.
How does NOVIE LTD make money?
One revenue line is on record: business Brokerage / Transaction-based Commission.
Who are NOVIE LTD's main competitors?
Asiantuntijapalvelut Likvidi is listed as an others. Broad incumbents are EY-Parthenon Finland, PwC Finland — Deals Practice, Deloitte Finland — Financial Advisory, Catella Corporate Finance (Finland) and KPMG Finland — Corporate Finance. Direct peers are Suomen Yrityskaupat Oy, M&A Partners, Aventum Partners and Veravali Oy.
Does NOVIE LTD have an API?
No public API is recorded for NOVIE LTD.
What industry is NOVIE LTD in?
NOVIE LTD's product category is Business Brokerage Services. Its primary akta.pro industry code is FSAEAIAI, Professional Practice Brokerage (Medical/Dental/Legal/Accounting).