YMCA of western stark county

What YMCA of western stark county does

YMCA of Western Stark County is a 501(c)(3) nonprofit community organization operating under the national YMCA brand to serve residents of Western Stark County, Ohio. The organization runs two physical facilities — the Massillon Family YMCA at 131 Tremont Ave SE, Massillon and the Towpath Trail YMCA at 1226 Market St NE, Navarre — delivering youth development, healthy living, and social responsibility programs. Core service lines include child care and before/after school enrichment delivered in partnership with four local school districts (Massillon City Schools, Fairless Local Schools, Perry Local Schools, and Tuslaw Elementary), summer day camps at three locations including Perry High School, gymnastics, swimming lessons, youth sports, group exercise, personal training, and SilverSneakers programming for older adults. A digital layer comprising the Virtual YMCA on-demand video platform and a mobile app extends content delivery beyond the physical facilities, accessed through the Daxko membership management system.

The business model is a hybrid of recurring subscription revenue from monthly individual and family memberships (with Stark County regional and nationwide portability options), transactional program fees for child care, camps, swimming, gymnastics, and personal training, and tax-deductible charitable donations supporting financial assistance. Memberships are sold both online via Daxko and in-person at the facilities. The donor pipeline is multi-channel, including an online giving portal, Facebook donation integration (where Facebook absorbs transaction fees), and traditional giving campaigns. Marketing and member communication are driven by the weststarky.org website, Facebook, Twitter, YouTube, and a monthly newsletter and program guide.

Strategically, the organization is a horizontal community service provider rather than a focused vertical business. Its defensibility rests on brand, multi-district institutional contracts, and physical facility footprint within a defined service area. There are no disclosed funding rounds, acquisitions, or restructuring events, consistent with a stable nonprofit operating model. Quantitative revenue, headcount, and growth data are not publicly available, limiting financial visibility.

Name

YMCA of western stark county

Legal name

YMCA of Western Stark County

Website

https://weststarky.org

Company type

Private

Founded year

1919

Operating status

Operating

Short description

The YMCA of Western Stark County is a nonprofit community organization operating two facilities in Massillon and Navarre, Ohio, delivering youth development, healthy living, and social responsibility programs — including child care, camps, fitness, and SilverSneakers — through memberships, program fees, and charitable donations.

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Services

NAICS

Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Community fitness services
• Youth development programs
• Child care services
• Wellness programs
• Nonprofit community services

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring membership fees providing access to facilities, programs, and services at YMCA locations. Includes individual, family, and regional membership options.
2. Donations and Charitable Contributions: Tax-deductible charitable donations supporting financial assistance programs and community outreach initiatives. Accessible via online donation portal and Facebook.
3. Program Fees: Fees for specific programs including child care, summer camps, swimming lessons, personal training, and gymnastics instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The YMCA of Western Stark County is a nonprofit community organization that delivers youth development, healthy living, and social responsibility programs through two physical facilities and an online platform. Its offerings include child care, preschool, before-and-after school enrichment, summer day camp, swim lessons, gymnastics, youth sports, group exercise, personal training, sports and recreation, SilverSneakers programming for seniors, and charitable community outreach. Revenue is generated through recurring memberships, program fees, and tax-deductible donations.

Product overview

YMCA of Western Stark County operates as a community nonprofit organization offering a comprehensive portfolio of programs and services through two physical facilities. The organization架构 comprises core service pillars—Youth Development (child care, education, gymnastics, swimming, youth sports), Healthy Living (group exercise, personal training, fitness), and Social Responsibility (volunteerism, summer food program)—alongside seasonal Summer Day Camp and Child Care programs. Digital offerings include Virtual YMCA for online fitness content. Membership programs provide nationwide portability and regional options. The two facilities (Massillon Family YMCA and Towpath Trail YMCA) serve Western Stark County with SilverSneakers programming for older adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Development Programs

Quantifiable outcome

• 40 children receive swimming lessons for $2,500
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• OneEach TechnologiesminorOthersWebsite management and hosting provider for the YMCA of Western Stark County website
• MCTVminorOthersLocal television provider that delivers class schedules for YMCA group exercise programs
• SilverSneakerscoreGTM or Marketing PartnerFitness and wellness program partnership for older adults, providing specialized programming and potentially referrals for senior members
• Massillon City SchoolscoreStrategic or Co-development PartnerSchool-based child care programs offered at Massillon YMCA location in partnership with Massillon City Schools
• Fairless Local SchoolscoreStrategic or Co-development PartnerSchool-based child care programs offered at Towpath Trail YMCA in partnership with Fairless Local Schools
• Perry Local SchoolscoreStrategic or Co-development PartnerSchool-based child care and summer camp programs offered at Perry Local Schools (Perry High School and Perry Care)
• Tuslaw ElementaryminorStrategic or Co-development PartnerSchool-based child care programs offered in partnership with Tuslaw Elementary

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JCC Association of North America: Jewish Community Centers operate community-center facilities offering membership-based fitness, swim, child care, and senior programming — a structurally analogous model to the YMCA and a direct substitute for member households and donors in similar communities.
• Boys & Girls Club of America: National community-based youth development nonprofit with similar mission around safe environments, education, and youth programs. Competes for the same child-care, after-school enrichment, and youth-development funding pools as well as local donors in Western Stark County.
• YMCA of Central Stark County: Sibling YMCA chapter operating in the same Stark County region. Offers the same tri-pillar model (youth development, healthy living, social responsibility), competes directly for members, donors, and school-district child-care partnerships within the same geography.
• Tivity Health (Parent of SilverSneakers): Owns and operates the SilverSneakers senior fitness program that the YMCA delivers as a core partnership. As the funder of the senior-member demand, it is a critical partner whose continued Medicare Advantage coverage directly drives a meaningful slice of YMCA senior membership.

Broad incumbents

• Crunch Fitness: Mid-priced national gym chain offering group fitness and basic amenities. Competes for adult and family memberships that the YMCA targets through its Healthy Living pillar.
• Life Time Fitness: Premium multi-purpose fitness operator offering family programs, swim, child care, and group exercise — overlapping with the YMCA's healthy-living and youth-development pillars but at the higher-priced end of the market.
• Gold's Gym: Established commercial fitness chain offering memberships, group exercise, and personal training. Competes for adult and family fitness members in regional markets where the YMCA operates.
• Planet Fitness: Largest low-cost commercial gym chain in the U.S. Competes head-to-head on basic fitness access at materially lower price points, capturing price-sensitive members who do not require the YMCA's child-care, swim-lessons, or community programming.

Emerging players

• Orangetheory Fitness: Boutique group fitness franchise competing for the adult personal-training and group-exercise segment. Differentiated technology-driven experience draws members willing to pay a premium, eroding the YMCA's premium-tier positioning within the healthy-living pillar.

Others

• National Recreation and Park Association (NRPA) members: Municipal parks-and-recreation departments typically operate public pools, gyms, and youth programming at subsidized rates, providing a low-cost alternative for families who might otherwise join the YMCA for fitness, swim lessons, or youth sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WestStarkY
• YouTubeyoutube.com/user/ymca
• Facebookfacebook.com/ymca.weststark
• LinkedInlinkedin.com/company/ymca-of-western-stark-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of western stark county