What INTY LIMITED does

INTY LIMITED, operating under the brand intY, is a London, United Kingdom-based private for-profit company founded in 1997 that distributes cloud software and operates a Microsoft-focused cloud marketplace for the IT channel. Its offering combines three interlocking activities: software distribution (acting as intermediary between Microsoft and other cloud vendors and downstream resellers/MSPs), license aggregation and administration, and pre- and post-sales consultancy aimed at IT partner organizations rather than end customers. The commercial model implied by the firmographic descriptors is a standard indirect-channel cloud distribution / licensing solution provider construct — revenue is generated via license resale margins, partner enablement fees, and consultancy billing to resellers, managed service providers, and IT channel partners across the UK and adjacent geographies.

The technology surface area is not detailed in the supplied inputs: the firmographic block lists no core technology, no proprietary features, no integrations, no AI modalities, no API/SDK, and no certifications or compliance artifacts. The company operates from London with no additional office locations disclosed in the data, and no customer logos, customer-segment breakdown, pricing structure, or headcount figures were captured.

Beyond the firmographic record, the data corpus explicitly notes that INTY LIMITED could not be located in any third-party source: company history, ownership, regulatory actions, M&A, leadership, funding, subsidiaries, social profiles, and product detail are all recorded as absent. Consequently, no strategic actions, financial milestones, leadership changes, or partnership events for intY can be verified from the supplied material; this absence is a data-availability constraint rather than evidence of inactivity.

Name

INTY LIMITED

Website

https://inty.co.uk

Company type

Private

Founded year

1997

Short description

INTY LIMITED (intY) is a London-based cloud software distributor founded in 1997 that operates a Microsoft-focused cloud marketplace and delivers licensing aggregation and consultancy services to IT channel partners, resellers, and managed service providers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Cloud Software Distribution & Microsoft Licensing

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Cloud software distribution
• Microsoft licensing services
• Cloud marketplace platform
• IT channel consultancy
• Microsoft partner enablement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

INTY LIMITED distributes cloud software through a Microsoft-focused cloud marketplace, enabling IT partners to procure and license Microsoft cloud products. In addition to distribution, intY provides licensing management services and tailored consultancy/advisory services to help IT partners build and grow their Microsoft cloud practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Cloud Marketplace Online marketplace aggregating Microsoft cloud software SKUs for IT partners to discover, purchase, and license Microsoft cloud solutions in one place.
• Microsoft Cloud Software Distribution Distribution service providing IT partners with access to Microsoft cloud software products for resale to their end customers.
• Microsoft Licensing Services Licensing management service helping IT partners procure, manage, and administer Microsoft cloud software licenses on behalf of their customers.
• IT Partner Consultancy Consultancy and advisory services supporting IT partners in building, scaling, and delivering Microsoft cloud practices to end clients.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pax8: Pax8 is a global cloud marketplace that aggregates Microsoft (and other vendor) software for managed service providers and IT partners. It is the closest functional analogue to intY's Microsoft-focused marketplace-plus-licensing-plus-consultancy model, scaled larger and global.
• Sherweb: Sherweb is a long-standing Microsoft CSP/Indirect Provider that distributes cloud licenses and provides migration and managed services to IT partners. Its business model — license aggregation, partner enablement, cloud services — directly mirrors intY's offering.
• CMS Distribution: CMS Distribution is a UK and Ireland IT distributor covering software, cloud, and services for resellers. It competes head-to-head with intY for UK partner mindshare in cloud and licensing distribution.
• Westcoast: Westcoast is one of the UK's largest independent software, cloud, and hardware distributors. It serves the same UK partner channel as intY and carries complementary Microsoft, security, and SaaS lines.
• Bytes Software Services: Bytes is a UK-headquartered software and cloud licence distributor serving enterprise and partner customers. It overlaps with intY in the UK Microsoft licensing and cloud services channel and competes for the same partner accounts.
• ALSO Group: ALSO is a pan-European IT distribution platform with significant Microsoft cloud and licensing operations. It addresses the same market — IT resellers buying cloud subscriptions and licences — but at broader European scale than intY.
• Exclusive Networks: Exclusive Networks distributes cybersecurity, networking, and cloud solutions to IT partners across EMEA, with services overlay. It overlaps intY in the value-add distribution of cloud/SaaS for partners, particularly in EMEA.

Broad incumbents

• TD SYNNEX: TD SYNNEX (formed from the Tech Data and SYNNEX merger) is a global broadline IT distributor with substantial cloud and Microsoft licensing operations. It addresses the same partner base as intY but at vastly larger scale.
• Arrow Electronics ECS: Arrow's Enterprise Computing Solutions business distributes enterprise software, cloud, and services through a global channel. While broader and more hardware-adjacent than intY, it competes for the same Microsoft and cloud licensing spend.
• Ingram Micro Cloud: Ingram Micro Cloud is the cloud marketplace arm of one of the world's largest IT distributors. It aggregates Microsoft and other hyperscaler offerings for partners globally, competing with intY for enterprise channel spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTY LIMITED