What Thump Media Pty Ltd does

Thump Media Pty Ltd is an independent, fully accredited Australian media agency founded in 2015, operating from offices in Sydney (Surry Hills) and Brisbane (Newstead). The company provides media planning, buying, and strategy services across brand and performance channels, covering media strategy and planning, digital marketing, search and Google Ads, data and analytics, social and content solutions, sponsorship amplification, and programmatic advertising. It operates a platform-agnostic workflow model intended to give it flexibility across media partners and maintain control over campaign output and delivery.

The agency is sales-led, acquiring clients through direct relationships and competitive RFP processes, with enterprise clients including the Scenic Group of luxury cruise brands (Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, Mayflower Cruises & Tours, with a partnership that began in 2021 and was expanded in March 2026), travel operator TripADeal, and Greyhound Racing NSW. Revenue is generated through professional services fees and commissions on media placements rather than software or product licensing. The firm operates a dedicated client analytics portal (thumpmediaanalytics.com.au) for client reporting and uses Mailchimp for newsletter communications.

The company is privately held with no disclosed external funding, no parent company, and no public listing. No headcount, revenue, or leadership details are publicly disclosed, and the firm shows no patents, awards, certifications, or AI/ML capabilities in the available record. Geographic scope is Australia-only with no international expansion signals.

Name

Thump Media Pty Ltd

Legal name

Thump Media Pty Ltd

Website

https://thumpmedia.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Thump Media Pty Ltd is an independent Australian media agency founded in 2015, providing media planning, buying, and strategy across brand and performance channels for enterprise clients, with offices in Sydney and Brisbane.

Ownership category

akta.pro rank

Product category

Media Planning & Buying Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Media planning services
• Media buying agency
• Digital marketing services
• Programmatic advertising
• Media strategy consulting

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning and Buying Services: Professional media agency services including media strategy, planning, and buying across multiple channels including TV, digital, search, and social. Revenue is generated through service fees and/or commissions from media placements for clients.
2. Content Creation Services: Delivers fresh, effective and affordable content solutions working closely with media and creative partners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Thump Media is an independent Australian media agency that delivers media planning, buying, and strategy services for brands across TV, digital, search, social, and programmatic channels. It also provides digital marketing, SEO and Google Ads, data and analytics, social and content solutions, and sponsorship amplification as part of an integrated campaign execution offering. Revenue is earned through professional service fees and commissions on media placements.

Product overview

Thump Media is an independent Australian media agency offering a unified suite of media planning and buying services rather than a software product platform. The company operates as a platform-agnostic agency delivering integrated services including Media Strategy Planning & Buying, Digital Marketing, Search/Google AdWords, Data & Analytics, Social & Content Solutions, Sponsorship Amplification, and Programmatic Advertising. These services are offered as a cohesive portfolio under the Thump Media brand, designed to work together to deliver measurable campaign outcomes for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy, Planning & Buying Strategic media planning and campaign execution across multiple channels (TV, digital, search, social, programmatic), working with clients to establish measurable determinants of success for each campaign.
• Digital Marketing Performance-driven digital marketing services covering paid media channels across search, display, and programmatic advertising.
• Search and Google AdWords SEO optimization and Google Ads campaign management that underpins above-the-line media activity.
• Data and Analytics Data-driven insights and analytics services leveraging advanced tools to analyse consumer behaviour and market trends for campaign optimisation.
• Social and Content Solutions Social media management and content creation services delivered in partnership with creative teams to produce fresh, effective content.
• Sponsorship Amplification and Integration Strategic sponsorship development and integration services to maximise brand visibility and partnership value.
• Programmatic Advertising Automated, data-driven programmatic media buying for efficient ad placement and audience targeting.
• Content Creation Fresh, effective and affordable content solutions produced in partnership with media and creative teams.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Scenic GroupcoreStrategic or Co-development Partner · 4 March 2026Scenic Group has expanded its partnership with Thump Media to include performance digital media management across all paid media channels. Following a competitive RFP process that reaffirmed their collaboration beginning in 2021, Thump Media now oversees both brand and performance channels for Scenic Group's luxury cruise brands including Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours. Previous campaigns delivered include the Getaway TV series and the launch of Scenic Eclipse II in the Pacific Region.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PHD Australia: Omnicom's strategic media network in Australia, focusing on data-driven planning and buying — directly comparable offering targeting mid-to-large enterprise advertisers.
• Initiative Australia: IPG's global media agency network with an Australian presence, offering media planning and buying at scale — overlapping Thump's core services but with broader portfolio and proprietary tools.
• Starcom Australia: Publicis' global media agency with Australian operations, delivering media strategy, planning and buying — overlapping scope but with larger portfolio and proprietary Human Experience tools.
• Zenith Australia: Publicis' performance and ROI-focused media network in Australia, competing head-to-head with Thump for performance digital mandates like the kind delivered to Scenic Group.
• Wavemaker Australia: WPP/GroupM media agency in Australia combining planning, buying and content — overlapping Thump's service suite with the added scale of GroupM's buying clout.
• Carat Australia: Dentsu's flagship media agency in Australia, providing end-to-end media strategy and buying — comparable offering with global network backing and proprietary tools.
• Hearts & Science Australia: Omnicom's data-driven media agency operating in Australia, focused on outcomes-based planning and buying — a scaled competitor in the same enterprise media space.
• OMD Australia: Omnicom's flagship media agency network in Australia, providing planning, buying and analytics across all channels — a scaled incumbent competing for similar enterprise clients.
• Dentsu Australia: Dentsu's Australian media operation covering planning, buying and content across Carat, iProspect and dentsu X — a broader incumbent in the same market category.

Direct peers

• Atomic 212°: Australia-based independent media agency offering media planning, buying and strategy across digital and traditional channels — a direct competitor to Thump in the independent mid-market agency segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thump-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thump Media Pty Ltd