ELECTRATEK LTD

What ELECTRATEK LTD does

Electratek Ltd (legal entity: Electratek Sales LTS) is an independent manufacturer sales and marketing field representative firm headquartered at 216 Worthington Street, North Bay, Ontario. Founded in 2011 and operating with 1-10 employees, the company specializes in representing manufacturers of electrical and lighting products across the mid-northern Ontario region, with coverage extending from North Bay through Bracebridge, Parry Sound, Sudbury, Sault Ste Marie, Timmins, and the communities in between.

The firm's offering is organized into two integrated product divisions: Lighting and Electrical. Electratek deploys a field sales team (including a Technical Sales representative in Sault Ste Marie) and an inside sales and customer service organization (Technical Inside Sales, Project Management, Quotations, and Customer Service) that responds to inquiries within 24 hours. The company is a B2B sales representation business — there is no direct-to-consumer or e-commerce channel, and revenue is generated through commission-based arrangements with manufacturer principals. Distribution flows through both direct relationships with industrials, contractors, engineers, consultants, and end-users and through established wholesaler and distributor networks where Electratek functions as an integral part of the distributor's sales program. The firm also maintains an Education section and Course Calendar on its website as a value-added training offering for customers and partners.

The customer base spans multiple horizontal segments — industrial customers, electrical contractors, wholesalers and distributors, and engineering consultants/end-users — all with use cases centered on specification, procurement, and stocking of electrical and lighting products. No manufacturer principals, named end-customer logos, revenue figures, funding history, or AI/technology capabilities are disclosed in the available data, and the company has no identified patents, regulatory actions, M&A activity, or public-market listing.

Name

ELECTRATEK LTD

Legal name

Electratek Sales LTS

Website

https://electratek.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Electratek Ltd is an independent manufacturer sales representative firm providing field sales coverage for electrical and lighting products across mid-northern Ontario, serving industrials, contractors, wholesalers, distributors, engineers, consultants, and end-users via commission-based representation.

Ownership category

akta.pro rank

Product category

Manufacturer Sales Representation

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

Keywords

• Manufacturer sales representation
• Electrical products distribution
• Lighting solutions agency
• Industrial sales rep
• Field sales services

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Representation / Commission: Electratek operates as a field sales representative for manufacturers, providing in-depth sales coverage for manufacturers' products across mid-northern Ontario. Revenue is generated through commission-based sales representation, acting as an indispensable support team integral to distributors' sales programs. The company serves multiple industry levels through sales and marketing representation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Electratek is an independent manufacturer sales and marketing field representative firm that provides in-depth sales coverage for manufacturers of electrical and lighting products across mid-northern Ontario. The company operates as a two-category portfolio (Lighting and Electrical), maintaining field sales, inside sales, technical sales, and customer service teams that serve industrials, contractors, wholesalers, distributors, engineers, consultants, and end-users. Revenue is generated through commission-based sales representation on behalf of multiple manufacturers.

Product overview

Electratek is an independent manufacturer sales and marketing field representative company with particular strength in the electrical industry. The company operates as a two-division portfolio: Lighting and Electrical products. Electratek provides in-depth sales coverage for manufacturers and their products across the mid-northern Ontario region, serving industrials, contractors, wholesalers, distributors, engineers, consultants, and end-users. Their offering consists of two integrated product categories—Lighting and Electrical—that together address the comprehensive needs of the electrical trade across their coverage territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Lighting products and solutions represented by Electratek on behalf of multiple manufacturers, covering residential, commercial, and industrial lighting needs across mid-northern Ontario.
• Electrical Electrical products and solutions represented by Electratek on behalf of multiple manufacturers, serving the electrical industry across mid-northern Ontario.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Signify (formerly Philips Lighting): Signify is a global lighting manufacturer and a typical principal brand that Electratek might represent. Comparable as a major incumbent manufacturer whose products flow through rep agencies like Electratek to the contractor and distributor channel.
• Leviton Manufacturing: Leviton is a major North American electrical products manufacturer whose products are commonly represented by independent rep agencies like Electratek in regional markets. Comparable as a large incumbent manufacturer principal.
• E.B. Horsman & Son: E.B. Horsman & Son is one of Western Canada's largest electrical distributors, a broader incumbent in the same industry value chain. Electratek's reps drive sales through channel partners like E.B. Horsman, making it a logical counterpart and large-scale comparator.
• Nedco (Division of Rexel Canada): Nedco is a national Canadian electrical distributor (Rexel subsidiary) and a key channel partner for Electratek's represented manufacturers. Comparable as a broader incumbent in the same electrical distribution value chain.

Direct peers

• Insight Electric Sales & Service: Insight Electric is a Canadian electrical manufacturer sales representative offering products and services comparable to Electratek, including contractor and distributor channel support across Ontario.
• Canlyte Sencillia: Canlyte is a Canadian lighting manufacturer sales representative agency — a direct like-for-like to Electratek's lighting representation business, with overlapping customer segments (contractors, engineers, distributors) and a similar commission-based model.
• H&L Sales Agency: H&L Sales Agency is a Canadian electrical and lighting manufacturer representative, with a comparable business model and customer overlap (distributors, contractors, engineers) in the Ontario market.
• Marjen Sales Agency: Marjen Sales is a Canadian electrical manufacturer representative agency, comparable to Electratek in business model (commission-based rep), customer base (distributors, contractors, engineers), and product category (electrical products).
• LSP Marketing Group: LSP Marketing Group is a Canadian manufacturer's representative agency for the lighting and electrical industry, operating on a similar field sales rep model serving distributors, engineers, and contractors across Canada.

Others

• Electro-Federation Canada: Electro-Federation Canada is the industry association for electrical and lighting manufacturers, distributors, and rep agencies in Canada. Comparable as an ecosystem participant that Electratek engages with and sometimes sponsors via its education programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electratek-sales-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELECTRATEK LTD