What Wheatfield Pediatrics does

Wheatfield Pediatrics is an independent, physician-owned pediatric primary care practice headquartered at 2890 Niagara Falls Blvd., North Tonawanda, NY, serving children from birth through age 22 across Western New York and Niagara County. The practice operates a single location with extended evening hours (Monday-Thursday until 8 PM), Friday daytime hours, and Saturday morning sick visits by appointment, plus walk-in clinic availability. Services span routine wellness examinations, AAP-schedule immunizations, same-day sick visits, chronic disease management (asthma, allergies, diabetes), sports and school physicals, hearing/vision screenings, on-site lab testing (lead, hemoglobin, strep, flu, mono), certified lactation consulting, asthma education, and integrated behavioral health services delivered by a licensed mental health counselor. The practice holds NCQA Patient-Centered Medical Home (PCMH) recognition and maintains a hospital affiliation with John R. Oishei Children's Hospital in Buffalo, NY, with newborn inpatient care handled by hospital-based neonatal hospitalists since May 2018.

The technology stack consists of a MedEnt Mobile / HealthBanks patient portal supporting online appointment scheduling, prescription refill requests, secure provider messaging, immunization record access, and bill payment, alongside RevSpring for automated phone/text/email appointment reminders and a Night Nurse after-hours triage line. The practice does not operate any proprietary AI or machine learning capabilities and relies on standard third-party healthcare IT tooling.

Commercially, Wheatfield Pediatrics operates on a fee-for-service revenue model, billing most major insurance plans and collecting co-payments, co-insurance, and deductibles at check-in; a $30 no-show fee and $0.75 per-page medical records fee are charged as auxiliary revenue mechanics. Go-to-market combines community-led tactics (complimentary prenatal consultations, 211 Western New York referral partnerships) with sales-led patient acquisition via phone inquiries and referrals. The clinical team includes approximately five board-certified pediatricians, several certified pediatric nurse practitioners, physician assistants, a lactation consultant, and administrative staff, with active hiring through 2023-2024 signaling capacity expansion.

Name

Wheatfield Pediatrics

Legal name

Wheatfield Pediatrics

Website

https://wheatfieldpediatrics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheatfield Pediatrics is an independent, NCQA-recognized pediatric primary care practice in North Tonawanda, NY, providing wellness visits, immunizations, sick care, lactation support, and integrated behavioral health services for children birth to age 22 in Western New York.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

akta.pro primary industry

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric primary care
• Well-child examinations
• Child immunizations
• Sick visit services
• Behavioral health counseling

Headquarters

HQ city

North Tonawanda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Medical Care: Wheatfield Pediatrics operates as a fee-for-service practice. All co-payments must be paid in full at check-in. The practice bills insurance for covered services and patients are responsible for co-pays, co-insurance, and deductibles per their insurance plan. Telehealth services (telephone or video) and after-hours phone consultations are billable services submitted to insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wheatfield Pediatrics is an independent pediatric medical practice providing primary care for children from birth through age 22 in North Tonawanda, NY. The practice delivers routine wellness visits, immunizations per AAP guidelines, same-day sick visits, chronic disease management (asthma, allergies, diabetes), on-site lab testing, lactation support, integrated behavioral health counseling, and specialist referrals, operating as a fee-for-service NCQA Patient-Centered Medical Home.

Product overview

Wheatfield Pediatrics is a pediatric medical practice serving children from birth to age 22 in North Tonawanda, NY. The practice operates as a Patient-Centered Medical Home (PCMH), providing a comprehensive range of primary care services including routine wellness visits, immunizations, sick visits, chronic disease management, and specialized services such as on-site lab testing, lactation support, and behavioral health counseling. The practice supplements in-office care with a patient portal platform for scheduling, prescription refills, and provider messaging, plus automated appointment reminders via RevSpring and after-hours nurse triage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Routine Wellness Visits (Child Examinations) Well-child examinations evaluating medical, developmental, and social health for children from birth to age 22, following American Academy of Pediatrics guidelines.
• Immunizations Vaccination services administered in accordance with American Academy of Pediatrics schedules, covering DTaP, IPV, MMR, Hepatitis B, Varicella, HIB, Prevnar, flu shots, and other required vaccines.
• Urgent Sick Visits Same-day appointments for acute pediatric illness evaluation and treatment.
• Chronic Disease Management Ongoing management of asthma, allergies, diabetes, and other chronic pediatric health conditions.
• Walk-In Clinic Walk-in pediatric clinic services for urgent care needs in North Tonawanda, NY.
• Hearing and Vision Screenings Routine screenings for hearing and vision assessment conducted during well-child visits.
• Sports Physicals Physical examinations for school sports clearance.
• Specialist Referrals Referrals to pediatric specialists within Western New York when care exceeds office scope.
• Fluoride Supplementation and Dental Varnishing Dental health services including fluoride supplementation and varnish application for children.
• On-Site Medical Lab Testing In-office testing for lead, hemoglobin, strep, flu, and mono.
• Lactation Support Support from Certified Lactation Specialists for nursing mothers.
• Asthma Education Education services for managing pediatric asthma.
• Integrated Behavioral Health Services Mental health services provided by licensed mental health counselors working with youth and families.
• Patient Portal Online portal (powered by MedEnt Mobile) enabling patients to schedule appointments, request prescription refills, view immunization records, message providers, and access billing information.
• Health e-Newsletter Email newsletter providing practice updates, health information, and vaccination schedule reminders to enrolled families.
• After Hours Nurse Advice Line 24/7 nurse triage service via Night Nurse providing after-hours medical guidance to families.

Quantifiable outcome

• Extended hours until 8 PM Monday-Thursday and Saturday morning appointments accommodate working families

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• John R. Oishei Children's HospitalcoreStrategic or Co-development PartnerWheatfield Pediatrics maintains a hospital affiliation with John R. Oishei Children's Hospital in Buffalo, NY. Effective May 14, 2018, the physicians no longer perform hospital rounding on newborn admissions, instead relying on the hospital's neonatal hospitalists for immediate postnatal care. The practice works closely with specialists at this facility when children require specialized care beyond what the office can provide.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suburban Pediatrics (Williamsville, NY): Independent pediatric practice in Williamsville, NY (Buffalo suburb), directly mentioned as previous employer of Dr. Lisa Reichert and Mark Pinzel. Operates a similar primary care pediatric model with comparable scale and Western New York market exposure.
• Century-Airport Pediatrics: Independent pediatric practice in the Buffalo area, mentioned as previous employer of nurse practitioner Jamie Koban. Directly comparable as a community-based pediatric primary care provider serving Western New York families.
• Village Pediatrics: Independent pediatric practice mentioned as previous employer of nurse practitioner Jennifer Manka. Similar single-location community pediatric practice model with comparable patient base and scale.
• Night Light Pediatrics: Pediatric urgent care chain focused on after-hours and weekend pediatric care. Comparable service offering (extended hours, sick visits) targeting a similar working-family demographic seeking convenient pediatric access.
• Children's Medical Group: Multi-provider independent pediatric primary care practice group operating in multiple locations. Comparable business model-an independent pediatric group practice providing comprehensive primary care services to a similar patient demographic.

Broad incumbents

• Pediatric Associates: One of the largest independent pediatric practice groups in the United States, operating dozens of locations. Broader incumbent that demonstrates the scaled independent pediatric practice model that Wheatfield could aspire to as it grows.

Emerging players

• After Hours Pediatrics: Pediatric urgent care chain offering after-hours pediatric care. Overlaps with Wheatfield's extended-hours and Saturday sick visit offering, representing a specialized entrant addressing a subset of the same convenience-seeking patient need.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wheatfield-pediatrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheatfield Pediatrics