Toyota By Cfao Ng

What Toyota By Cfao Ng does

Toyota by CFAO Nigeria is the authorized distributor of Toyota-branded passenger vehicles, SUVs, pickup trucks, and light commercial vehicles in Nigeria, operating a six-dealership network that covers Lagos (four locations, including the Victoria Island flagship and a dedicated Ladipo spare parts distribution center), Abuja, and Port Harcourt. The company sells 18 vehicle models spanning sedans (Starlet, Belta, Corolla), SUVs (Rush, Starlet Cross, Urban Cruiser, Corolla Cross, Corolla Cross HEV, RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300), pickup trucks (Hilux, Land Cruiser 79), and light commercial vehicles (Hiace Van, Hiace, Coaster), augmented by genuine Toyota spare parts, certified after-sales service, fleet solutions via the LOXEA Connect platform, and customer-facing initiatives such as virtual showroom tours, online service booking, and the Toyota Dream Car Art Contest.

The operation is built on Toyota's product technology stack, including the TNGA platform, Toyota Safety Sense (pre-crash, active, and passive safety), hybrid powertrains (1.8L petrol coupled with electric motor on the Corolla Cross HEV), and Land Cruiser 300's GA-F platform. Vehicles carry a 100,000km / 3-year manufacturer warranty, routine maintenance is scheduled every 5,000km or 6 months, and genuine parts carry a separate 6-month warranty, all delivered through certified technicians at authorized dealerships.

Revenue is generated across four streams: one-time new vehicle sales, one-time genuine spare parts sales, professional services for after-sales maintenance and repairs, and recurring subscription revenue from LOXEA Connect fleet management. The customer base is segmented across individual consumers, fleet and business customers (with a dedicated fleet sales team), and government/institutional buyers, with hybrid offline (dealership showrooms, test drives) and online (service booking, virtual showroom) channels. Toyota by CFAO Nigeria is a privately held entity wholly owned by CFAO, which since 2016 has been a wholly owned subsidiary of Toyota Tsusho Corporation, giving the Nigerian operation access to Toyota Motor Corporation's global product portfolio and brand support.

Name

Toyota By Cfao Ng

Legal name

CFAO

Website

https://www.toyotabycfao.ng

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Toyota by CFAO Nigeria is the authorized distributor of Toyota vehicles, spare parts, and after-sales services in Nigeria, operating six dealerships across Lagos, Abuja, and Port Harcourt for individual, fleet, and government buyers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industries

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Toyota vehicle distribution
• Automotive dealership
• After-sales service
• Genuine auto parts
• Fleet management solutions

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: New Toyota vehicle sales across all segments including sedans, SUVs, pickups, and commercial vehicles through dealership network
2. Spare Parts: Genuine Toyota spare parts sales including braking, filtration, wiper blades, and accessories
3. After-Sales Service: Maintenance, repairs, and service packages including routine maintenance (every 5,000km or 6 months), warranty services, and recall campaigns
4. Fleet Solutions: Comprehensive fleet solutions including LOXEA Connect fleet management platform, fleet vehicle sales, and ongoing support services for business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toyota by CFAO Nigeria is the authorized distributor of Toyota vehicles in Nigeria, selling new passenger vehicles, SUVs, pickup trucks, and light commercial vehicles through six owned dealerships. The company delivers manufacturer-grade after-sales servicing (maintenance, repairs, warranty, recall campaigns), distributes genuine Toyota spare parts, and provides LOXEA Connect fleet management solutions for business and government customers.

Product overview

Toyota by CFAO is an authorized Toyota distributor in Nigeria offering a comprehensive portfolio of Toyota vehicles and related services. The product lineup includes passenger vehicles (Starlet, Belta, Corolla sedans), SUVs (Rush, Starlet Cross, Urban Cruiser, Corolla Cross, Corolla Cross HEV hybrid, RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300), pickup trucks (Hilux, Land Cruiser 79), and light commercial vehicles (Hiace Van, Hiace, Coaster). Supporting services include genuine Toyota spare parts, vehicle maintenance and repairs, fleet management solutions via LOXEA Connect, and the annual Toyota Dream Car Art Contest CSR initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Starlet Urban hatchback with 1.5L petrol engine (105 HP), available with manual or automatic transmission, featuring 9-inch multimedia interface and LED headlights; aimed at city commuters and small families seeking an affordable entry Toyota.
• Toyota Belta Sedan with 1.5L petrol engine, 478L luggage capacity, 7-inch touchscreen infotainment with Android Auto and Apple CarPlay, and leather seats available in higher trims; targeted at buyers seeking a comfortable, well-equipped family sedan.
• Toyota Corolla Sedan available with 1.6L or 1.8L petrol engines and manual or CVT transmission, known for reliability and fuel efficiency with a spacious modern interior; targeted at personal and family sedan buyers.
• Toyota Rush Compact SUV with 1.5L engine (105 HP), 7-passenger capacity, 220mm ground clearance, available with manual or automatic transmission; targeted at families needing a city-and-weekend SUV.
• Toyota Starlet Cross Urban SUV with connected technologies, compact and versatile design, 1.5L petrol engine with manual or automatic options; targeted at urban buyers wanting crossover styling.
• Toyota Urban Cruiser Compact urban SUV with 1.5L petrol engine (105 HP) and automatic transmission, designed for city driving with bold design and smart technologies; aimed at young urban professionals.
• Toyota Corolla Cross Compact SUV combining Corolla elegance with SUV strength, featuring a 1.8L engine, advanced technologies, and premium comfort; targeted at buyers wanting a refined urban SUV with weekend getaway capability.
• Toyota Corolla Cross HEV Hybrid electric SUV powered by a 1.8L petrol engine coupled with an electric motor, reducing emissions and fuel consumption while delivering immediate power access; targeted at environmentally conscious buyers seeking lower running costs.
• Toyota RAV4 Sixth-generation compact SUV with 2.0L engine (172 HP) and CVT automatic, known for innovation and reliability in the SUV segment since 1994; targeted at buyers wanting a proven global compact SUV.
• Toyota Fortuner 7-seat 4x4 SUV built on a ladder-frame chassis inheriting Hilux reliability and Land Cruiser off-road capabilities, available with 2.7L engine and automatic transmission; targeted at large families and utility buyers.
• Toyota Land Cruiser Prado 4x4 SUV combining off-road endurance with on-road comfort, built on a body-on-frame chassis with 2.4L turbo petrol engine and 8-speed automatic; targeted at premium off-road and executive buyers.
• Toyota Land Cruiser 300 Premium SUV built on the GA-F (TNGA) platform, retaining a separate chassis for durability while offering improved handling and suspension, available with 3.5L or 4.0L petrol engines; targeted at executive and luxury off-road buyers.
• Toyota Hilux Legendary pickup combining industrial toughness with versatility and comfort, available with 2.4L to 3.0L diesel or 2.7L petrol engines, multiple cab configurations, and 4x4 capabilities; targeted at commercial operators, contractors, and utility buyers.
• Toyota Land Cruiser 79 Ultimate 4x4 pickup benchmark for demanding environments, combining legendary toughness with simplified mechanics and Toyota reliability; targeted at humanitarian, mining, and logistics operators.
• Toyota Hiace Van Reliable utility van with 2.7L petrol engine, minimal operating costs, and optimized space; targeted at public transport and professional commercial users.
• Toyota Hiace Versatile minibus available with 3, 15, or 16 seats, equipped with 2.5L or 3.0L diesel engines, designed for fatigue-free driving with ergonomic seats and safety features; targeted at passenger transport operators.
• Toyota Coaster Benchmark minibus for collective transport, designed for reliability with optimized capacity, low operating costs, and maximum safety; targeted at large-capacity passenger transport operators.
• Vehicle Service and Maintenance Comprehensive after-sales support including maintenance, repairs, spare parts, warranty services, and recall campaigns at authorized Toyota dealerships; targeted at Toyota vehicle owners requiring manufacturer-grade servicing.
• Genuine Toyota Spare Parts Original Toyota parts designed and tested to meet Toyota's quality standards, including brake pads, oil filters, wiper blades, and various accessories, backed by a 6-month warranty; targeted at Toyota vehicle owners and authorized service centers.
• LOXEA Connect Fleet Management Pioneering fleet management solution for tracking, fuel analytics, fleet analytics, and vehicle tracking, offered as part of Toyota by CFAO's new mobility solutions; targeted at business and institutional fleet operators.

Quantifiable outcome

• Warranty coverage: 100,000km or 3 years whichever comes first
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• Toyota Tsusho Corporation (TTC)flagshipStrategic or Co-development Partner · 1 January 2016In 2016, Toyota Tsusho Corporation (TTC), the trading arm of the Toyota Group, acquired 100% of CFAO shares. This strategic acquisition established CFAO as the major distributor of Toyota vehicles in over 37 African countries, creating the Toyota by CFAO brand.
• Toyota Motor CorporationflagshipStrategic or Co-development PartnerToyota by CFAO serves as the official distributor of Toyota vehicles in Nigeria, appointed by Toyota Motor Corporation as the official distributor for Toyota and Hino vehicles. The partnership provides access to Toyota's full model range, technologies, and brand support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coscharis Motors: One of Nigeria's largest authorized vehicle distributors, representing Ford, Jaguar, Land Rover, Rolls-Royce, and other brands. Directly competes with Toyota by CFAO in the premium and mid-market auto distribution space in Nigeria, with a multi-brand dealership and after-sales model.
• Stallion Group (Stallion Motors): Distributor of Hyundai, Honda, and other automotive brands in Nigeria with full dealership and after-sales infrastructure. Directly competes with Toyota by CFAO in the new vehicle sales and service market segment in Nigeria.
• Mikano International: Major Nigerian automotive distributor with Toyota brand history and broader automotive and power equipment portfolio. Directly competes with Toyota by CFAO in Nigeria's authorized vehicle distribution market.
• BHO Automotive (BMW/MINI distributor): Authorized BMW and MINI distributor in Nigeria with dealership and service operations. Competes with Toyota by CFAO in the premium segment of Nigeria's auto market, particularly for executive and corporate fleet buyers.
• Honda by CFAO: Sister brand under CFAO Nigeria, distributing Honda vehicles through the same distribution infrastructure. Directly comparable as a CFAO-operated authorized distributor of a major global automaker in Nigeria.
• Hyundai by CFAO: CFAO-operated Hyundai distributor in Nigeria, sharing the same parent and operational structure. Directly comparable in business model, customer segments, and after-sales service approach to Toyota by CFAO.
• Kia by CFAO: CFAO-operated Kia distributor across multiple African markets, sharing the same parent group and operational DNA as Toyota by CFAO. Comparable as a sister distributor with similar GTM, after-sales service model, and customer segments.
• Elizade Nigeria: Nigerian automotive distributor with Toyota brand heritage and broader brand portfolio including commercial vehicles. Directly competes with Toyota by CFAO in Nigeria's new vehicle distribution and after-sales service market.

Broad incumbents

• CFAO Motors (Group Level): Parent operating company running multi-brand automotive distribution across 37 African countries. A broader incumbent in the same automotive distribution industry, operating Toyota, Honda, Hyundai, and other brands across Africa with vastly greater scale and geographic reach.

Emerging players

• Autochek: African automotive digital marketplace and financing platform operating across Nigeria and other African markets. Adjacent competitor and potential partner in vehicle financing, used car transactions, and digital auto retail that could complement or compete with Toyota by CFAO's dealership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/toyotabycfao?s=21&t=CE9I3cFIFU8UUp3TP9iW7Q
• LinkedInlinkedin.com/company/toyota-by-cfao-ng

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota By Cfao Ng