What Toyota Austria Gmbh does

Toyota Austria GmbH is the official Austrian distributor and operating subsidiary of Toyota Motor Europe NV/SA, selling Toyota passenger and commercial vehicles, providing related financing and insurance products, and operating aftersales service through an authorized dealer network across Austria. The company is incorporated as a private limited company (GmbH) with its headquarters in Vienna (Wienerbergstraße 11, 1100 Wien) and was founded in 2019; it serves both private retail customers and corporate/fleet clients, with the latter addressed through the dedicated Toyota Professional channel. Its product portfolio spans compact cars (AYGO X, Yaris), sedans and estates (Corolla, Corolla Touring Sports), crossovers and SUVs (C-HR, C-HR+, RAV4, Corolla Cross, bZ4X, bZ4X Touring, Urban Cruiser, Land Cruiser), performance models (GR Yaris, GR GT), the Prius Plug-in, the Hilux pickup, and commercial vans (Proace City, Proace, Proace Max families).

Toyota Austria's underlying technology is built on Toyota's multi-pathway powertrain strategy covering full hybrid electric, plug-in hybrid electric, fully battery-electric, mild-hybrid, and conventional internal combustion engines, supported by the T-Mate and Toyota Safety Sense driver assistance suites and the Toyota Connected Services platform with the MyToyota mobile app. Its core go-to-market combines a multi-channel dealer network with a direct self-serve website channel for vehicle configuration, test drive booking, and service scheduling, alongside a separate enterprise sales motion through Toyota Professional and KINTO One. Revenue is generated across five streams: new vehicle sales, financing and leasing (KINTO One, Toyota Easy, credit), vehicle service and parts, insurance products (including hybrid-specific and fleet coverage), and certified pre-owned vehicle sales. The company is privately held, derives no disclosed revenue figures, and operates exclusively within the Austrian domestic market.

Name

Toyota Austria Gmbh

Legal name

Toyota Austria GmbH

Website

https://toyota.at

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Toyota Austria GmbH is the official Austrian subsidiary of Toyota Motor Europe, distributing Toyota passenger and commercial vehicles through a dealer network and direct digital channel while offering financing (KINTO One), insurance, and aftersales services across Austria.

Ownership category

akta.pro rank

Product category

Automotive Distribution

NAICS

Other Motor Vehicle Dealers (4412), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Used Car Dealers (441120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

akta.pro secondary industries

Fleet & Commercial Vehicle Finance (FSAKADAE), Corporate / Employee Benefit Car Subscriptions (THADACAJ)

Keywords

• Passenger vehicle sales
• Automotive financing leasing
• Commercial fleet vehicles
• Hybrid electric vehicles
• Vehicle aftersales service

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Toyota Austria generates primary revenue through the sale of new vehicles across all powertrain categories: fully electric, hybrid, plug-in hybrid, and internal combustion engine vehicles across passenger car and commercial vehicle segments.
2. Automotive Financing and Leasing: Through KINTO One (Restwertleasing and Operating Leasing), Toyota Easy, and credit products, the company offers vehicle financing and leasing solutions to retail and business customers.
3. Vehicle Service and Maintenance: Service appointments, maintenance, original parts and accessories, and Toyota Relax warranty and damage management services.
4. Insurance Products: Vehicle insurance offerings including motor insurance, hybrid-specific insurance, comprehensive insurance (Kaskoversicherung), and fleet insurance programs.
5. Used Vehicle Sales: Sale of Toyota Certified Pre-Owned vehicles (Toyota Geprüfte Gebrauchtwagen) and trade-in services (Toyota kauft dein Auto).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Toyota Austria GmbH is the official Austrian distributor of Toyota vehicles, retailing a full lineup of passenger cars, SUVs, sports cars, and commercial vans across multiple powertrains (full hybrid, plug-in hybrid, fully electric, Mild-Hybrid, combustion). The company complements vehicle sales with KINTO One financing and leasing, Toyota Easy credit products, Toyota Relax extended warranty, Hybrid Service Check maintenance, Toyota Connected Services, and Toyota Professional commercial fleet programs delivered through a nationwide authorized dealer network.

Product overview

Toyota Austria Gmbh is the Austrian subsidiary of Toyota Motor Corporation, offering a comprehensive portfolio of passenger vehicles and commercial vehicles. The product lineup includes compact cars (AYGO X, Yaris), sedans (Corolla), crossovers (C-HR, C-HR+, RAV4, Corolla Cross), SUVs (bZ4X, bZ4X Touring, Urban Cruiser, Land Cruiser), sports cars (GR Yaris, GR GT), plug-in hybrids (Prius Plug-in), pickup trucks (Hilux), and commercial vans (Proace City, Proace, Proace Max series). Vehicle powertrains span conventional combustion, hybrid electric, plug-in hybrid, fully electric, and Mild-Hybrid options. Beyond vehicles, Toyota Austria provides financing services (KINTO One), connected vehicle services (Toyota Connected Services, MyToyota App), maintenance services (Toyota Relax Garantie, Hybrid Service Check), and safety technologies (Toyota T-Mate, Toyota Safety Sense). The company operates under the Toyota Way corporate philosophy and maintains a motorsport presence through Toyota GAZOO Racing.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Professional: Commercial vehicle brand offering light trucks and vans for business customers
• TOYOTA GAZOO Racing

Products and services

• Toyota AYGO X Compact hybrid-electric city car targeted at urban commuters and entry-level buyers seeking fuel-efficient personal transport.
• Toyota Yaris Compact full hybrid hatchback for individual and small-family buyers prioritizing fuel efficiency and urban maneuverability.
• Toyota Yaris Cross (new) Compact hybrid electric crossover SUV positioned between the Yaris hatchback and larger SUVs for buyers seeking a raised driving position.
• Toyota Urban Cruiser Fully electric compact SUV for retail buyers seeking an entry-level BEV crossover.
• Toyota Corolla Compact hybrid electric hatchback for private buyers and small families.
• Toyota Corolla Touring Sports Hybrid electric estate/wagon variant of the Corolla for buyers needing additional cargo capacity.
• Toyota Corolla Cross Hybrid electric crossover SUV derived from the Corolla platform.
• Toyota C-HR Stylized crossover SUV offered with hybrid or plug-in hybrid powertrains for design-conscious retail buyers.
• Toyota C-HR+ Fully electric variant of the C-HR crossover for buyers prioritizing zero-emission driving.
• Toyota bZ4X Battery-electric mid-size SUV targeting retail customers transitioning from combustion SUVs to EVs.
• Toyota bZ4X Touring Extended-body, fully electric touring variant of the bZ4X SUV with additional cargo capacity.
• Toyota RAV4 Mid-size family SUV offered in full hybrid and plug-in hybrid variants for retail and fleet buyers.
• Toyota Land Cruiser Rugged off-road SUV for buyers requiring strong off-road capability and durability.
• Toyota GR Yaris High-performance sports variant of the Yaris developed under TOYOTA GAZOO Racing for enthusiasts.
• Toyota GR GT Upcoming sports car under the GR (GAZOO Racing) performance brand.
• Toyota Prius Plug-in Plug-in hybrid electric vehicle (PHEV) for buyers wanting EV driving range with hybrid backup.
• Toyota Hilux Pickup truck offered with combustion, Mild-Hybrid, and fully electric powertrains for commercial and lifestyle buyers.
• Toyota Proace City Compact commercial van for small businesses, trades, and last-mile delivery operators.
• Toyota Proace City Verso Multi-purpose van (passenger/cargo) variant of the Proace City for commercial or family transport.
• Toyota Proace Mid-size commercial van for fleet and business customers requiring larger cargo capacity.
• Toyota Proace Verso Multi-purpose passenger/cargo van variant of the Proace for shuttle, taxi, and family use.
• Toyota Proace Max Large commercial van for heavy-duty business and fleet transport requirements.
• KINTO One Restwertleasing Residual value (balloon) leasing solution offered to Austrian business customers for fleet and company-car financing.
• KINTO One Operating Leasing Full operating lease offering for business and fleet customers covering vehicle use over a fixed term with bundled services.
• Toyota Connected Services (MyToyota) Connected vehicle services platform providing remote access, navigation updates, vehicle status monitoring, and data connectivity for Toyota owners in Austria.
• MyToyota App Mobile application for managing connected Toyota vehicles, including remote features and service scheduling.
• Toyota Relax Garantie Extended warranty program offering coverage up to 10 years or 185,000 km when vehicles are serviced at authorized Toyota workshops.
• Hybrid Service Check Specialized hybrid powertrain maintenance service performed at Toyota Austria authorized dealerships.
• Toyota Professional (Commercial Vehicle Brand) Sub-brand dedicated to commercial vehicles (Hilux, Proace range) and tailored fleet services for business customers.
• Insurance Products (Vehicle, Hybrid, Kasko, Fleet) Vehicle insurance products including motor insurance, hybrid-specific insurance, comprehensive coverage (Kaskoversicherung), and fleet insurance programs.
• Toyota Certified Pre-Owned Vehicles (Toyota Geprüfte Gebrauchtwagen) Certified pre-owned Toyota vehicles plus trade-in purchase service for used cars.
• HomeCharge / Wallbox Installation Service Home EV charging hardware and Wallbox installation services supporting Toyota BEV and PHEV owners in Austria.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercedes-Benz Austria: Austrian distributor for Mercedes-Benz passenger cars, vans, and financial services. Comparable as a premium OEM national sales company with dealer-network distribution, finance/leasing, and electrification transition.
• Honda Austria: Austrian distributor for Honda, with a passenger-car and electrified lineup. Comparable as a Japanese OEM national distributor navigating the same European electrification transition.
• BMW Austria: National distributor for BMW Group in Austria, selling BMW passenger cars, electrified vehicles, and offering fleet/financial services. Same single-country distributor structure with multi-brand premium positioning and a parallel mobility-services push.
• Kia Austria: Austrian distributor for Kia, sharing the Hyundai Motor Group roadmap. Directly comparable multi-pathway electrified lineup and dealer-led distribution competing head-to-head with Toyota in the C-SUV and EV segments.
• Mazda Austria: Austrian distributor for Mazda, another Japanese OEM with a multi-powertrain strategy (Skyactiv, hybrid, MX-30 BEV). Comparable as a Japanese-brand national distributor targeting similar customer segments.
• Hyundai Austria: Distributor of Hyundai vehicles in Austria, with a strong focus on electrified powertrains (Ioniq line). Comparable as a foreign-OEM national distributor pursuing an aggressive electrification strategy in the same Austrian market.
• Ford Austria: Austrian distributor for Ford passenger cars and commercial vehicles (Transit, Ranger). Comparable broad-line OEM distributor with parallel passenger and commercial fleet exposure.
• Volkswagen Austria: Austrian distributor for the Volkswagen brand. Comparable passenger-car volume player accelerating its MEB-based BEV rollout in the same Austrian market, with parallel fleet and financing offerings.

Emerging players

• Tesla Austria: Pure-BEV entrant in Austria using direct-to-consumer sales rather than dealer distribution. Comparable as a competitor in the same Austrian EV market, but with a structurally different (dealer-less) distribution model.

Others

• Toyota Deutschland: Sibling German national distributor under Toyota Motor Europe. Comparable operating model, product portfolio, and KINTO mobility-service framework, but serves a much larger market with materially different scale economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toyota.at
• LinkedInlinkedin.com/company/toyotaaustria
• Instagraminstagram.com/toyota_at

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Austria Gmbh